Eat Healthy and Organic Restaurant: Business Plan Report and Analysis

This report details a business plan for the launch of 'Eat Healthy and Organic,' a multi-cuisine restaurant focusing on healthy and organic food options. The report begins with an introduction to the business plan concept and then provides an overview of the proposed business idea, emphasizing the restaurant's mission to offer a diverse menu and excellent service. It includes an evaluation of the external environment, considering political, economic, social, and technological factors that influence the fast-food industry. The report also analyzes the competition, including external pricing considerations and competitor analysis. Furthermore, the report suggests a proposed target market, segmenting the market based on demographics and positioning the restaurant with a unique selling proposition. Finally, the report outlines promotion strategies, including advertising, public relations, and sales promotions, to enhance the brand image and attract customers. The plan aims to achieve customer satisfaction by offering quality food and services, and taking initiatives to gain trust and respect, and enhance social responsibility.

REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Overview of proposed business ideas.....................................................................................1
Evaluation of external environment ......................................................................................2
Discussion of competition and what competitive advancements are-:...................................3
Suggestion for proposed target market ..................................................................................4
CONCLUSION ...............................................................................................................................5

INTRODUCTION
Business plan termed out as document that can be used as base for future action to
undertake business venture (Brinckmann, Dew and Grichnik, 2019). In order to undertake the
business venture activities. In addition to this, the business plan is document that is significant as
this allows company to lay out its goals and attract investment.
The present report is based on business activities on to overview business plan to launch
restaurant services as Eat healthy and organic, that will able to cater the needs of diversified
client base with cultural food.
The present report will outline the activities such as to overview of proposed business
ideas. Also, evaluation will be conducted on external environment. Therefore, target market will
be proposed to undertake the business activities of new ventures successfully. Lastly, SWOT
analysis will be conducted on external working conditions of enterprise.
Overview of proposed business ideas
The present report will be based on to undertake business in which the entity will takes
the steps to start a new business restaurant that will offer wide range of multi cuisine restaurant
with offering culturally diversified customer base (Ma and Jiang, 2019 ). Thus, restaurant will be
named as Eat healthy and organic, that will able to cater the needs of diversified client base with
cultural food. Thus, one of the effective advancement of the entity is to offer the organic food
commodities. This enterprise seeks to offer these services with help of hiring capable skilled
hands who can able to cook multi-cuisine dishes. Henceforth, restaurant will be based on
understanding that people have different requirements and also have varying schedules spread
round the clock.
Mission
Eat healthy and organic will be an exclusive and entertaining fast food centre and this
will offer nice atmosphere with excellent and hygienic foods. Henceforth, the mission of this
enterprise is to have different food offering and efficient and superior service, Thus, the main
mission of this entity will be as- Customer satisfaction is one of the paramount objective.
Henceforth, this can be stated that chosen entity will be the fast food centre of choice for mature,
adult crowd, couples, young and old etc.
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Vision-
In order to be regarded as an exclusive first food centre through product and services.
Business objectives-
Eat healthy and organic wants to promote quality and different products with the objective of
setting benchmarks for industry practices (Götz, 2020). This can be defined as profit seeking
company and the main target is to fulfil the customers’ needs and satisfaction. To fulfil the
customers’ needs-
 This will launch new and specialized and hygienic products and ensuring customers’
satisfaction and this will offer culturally diversified customer base
 It is entity that aids to ensures sustained and significant growth in sales and profit.
 To sell delicious and remarkable food products to customers.
Values-
In order to achieve our aspired vision we shall subscribe to the following values-
 To provide quality food services to customers.
 This aids to offer transparent and fair in all the dealings
 To take initiatives to gain trust and respect.
 This helps to enhance Share social responsibility
Evaluation of external environment
This is defined as components that is inclusive of the market and also aids to track the
environment in which they are operating business activities (Moro Visconti, 2019). There are
political components that covers political, economic, cultural that affects fast food industry in
huge aspect. Henceforth, these are outlined as-:
Political- These are inclusive of those components that affect the working of fast food industry
in varied manner as this vary from country to country. In addition to this, the fast food industry
needs to comply with these needs. There are number of regulations and these are related with
wages, hygiene, food quality so that entity will helps to gain competitive advancement. In the
UK, the norms and regulation towards the packaging regulation also have changed (Ekanem,
2017). These are the some crucial political components that affect the fast food industry in huge
aspect. However, the attitude of government towards the business defines the effect on
performance.
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Economic- The recession influenced within the fast food industry also have huge impact on the
working of the enterprise. Henceforth, the spending of the per customer is also enhanced. In
order to cope up with it, the most of the restaurant will include the cheaper options in their
menus and this will also aids to improve the customer service. In the period of recession, the
customer services defined as one of the crucial aspect that highly struggled during this period to
enhance retention of large customer base (Wang, 2016). Henceforth, this can be stated that
economic factor plays crucial role as this influence the fast food industry in huge aspect. In terms
to better adjust with the face of the changing trends such as need of organic commodities helps to
accomplish competitive advancement within market. In order to earn the large volume of
profitability and productivity, the entity is taking steps towards to enhance the variety of
products on menu.
Social- The changes in taste and preferences plays crucial role to enhance the working of the
enterprise. Also, health and lifestyle affected the working of the enterprise in huge aspect. In
addition to this, health awareness has impacted and this attracts the large audience in market.
Therefore, this can be stated that social perception of the health has changed in wide aspects. In
UK, number of tourist destinations and individual comes from different nation as they have
varied needs. Thus, entity such as 'Eat healthy and organic” will provide multi-cuisine food
services to customers.
Technology- In the today's competitive environment, the advent of technical advancement
highly impacts the working of the enterprise in huge aspect. Thus, technical advancement has
given a competitive edge and advancement. In addition to this, it can be stated that the technical
advancement such as packaging, food labels and production of food plays crucial role to attract
wide range of customers (Blackwell, 2017). With the use of technical advancement, this will
help 'Eat healthy and organic” in conducting food operations to reach consumers in new and
easier methods. In addition to this, this entity will also promote online services so that brand
image of the enterprise can be enhanced.
Discussion of competition and what competitive advancements are-:
External factor that affects on pricing- In this, it can be stated the external pricing consideration
will include the nature of the market, demand and environment factors and these are outline as-:
Economic conditions- At the time of settling the price for the commodities the entity such as
Eat healthy and organic will consider the following factors such as interest rate, inflation rate and
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recession conditions of business (Hopp and Greene, 2018.). In addition to this, the select area
will be comfortable for this type of conditions. Henceforth, this can be stated that the entity will
be located near the industrial and tourist areas as there can be large number of individual. This
can aids to gain competitive advancement and leads to enhance the profitability and productivity.
Government action- In addition to this, the legal authorities in the idea will highly affect the
price setting of the enterprise. Therefore, the legal authorities will charge 15% VAT on food
commodities. Thus, it can be stated that the political unrest also impacts the price and this will
charge the commodities at high price.
Under this, the following things will be outlined such as are-
Market analysis- This is needed to be carried out by restaurant as 'Eat healthy and organic”. It
is restaurant that will cater the needs to customer who comes from different nations (Hopp and
Greene, 2018). For this, the entity is taking the initiatives that will help them to hire the skilled
professional who has capable skilled to prepare the food with wide range of cultural taste and
preferences.
Competitor analysis- The main competitor of the company will be local small and medium
sized restaurants chin companies. Thus, the old food service will also be the main competitors as
they have established the brand image within the local area and this can creates the issues for
Eat healthy and organic. In order to compete with the local competitors the entity will have the
use of comparative process and promotion strategies. In today's highly competitive environment,
the entity is taking initiatives towards to becoming increasingly difficult to differentiate one fast
food outlet from another.
Suggestion for proposed target market
Market targetting- Food is defined as the basic requirement that is needed for the survival and
Eat healthy and organic is taking initiatives to cater the needs of different individuals.
Henceforth, Eat healthy and organic has certain category of individual that makes up target
market and these inclusive of visiting tourist, neighbouring businesses, families, corporate bodies
and several other targeted candidate (Hopp and Greene, 2018.). Thus, entity will segment
business activities on demographic basis. It will aids to divide the market into group based and it
is inclusive of activities of things as-
 Age
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 Income
 Educational
 Religion
 Race and generation
This entity will also focus over the geographical area and pays attention to geographical
differences in needs and wants. Thus, mainly they are targetting the young generation people and
also pay attention to the geographical differences in needs and wants.
Market positioning- At this, the need of the people will be differentiated on the basis of
product ,services and people. In order to be competitive in the market the firm will have the use
of idea such as unique selling proposition with the use of tag-line as Fast varied food services
that full-fills culturally needs ( Hopp and Greene, 2018.). In addition to this, Eat healthy and
organic food is one of product strategy positioning. Thus, the services of this entity will be very
fast, customer no need to late for food. This entity will also take initiatives with help of position
the product of chosen enterprise on the basis of individuals. Therefore, the main target is student
not all people so this differs people on young generation.
Promotion message- The Eat healthy and organic will take the initiatives with help of
promoting the message by keeping the target audience in mind. In addition to this, the
promotional message of the entity will be as 'Fast and delicious'. In order to promote the product
and services effective in the market, the entity will look over offer quality and attractive services
within a short span of time (Brinckmann, Dew and Grichnik, 2019). This kind of working will
helps to gain competitive advancement within market.
Promotion mix strategy- In order to promote the product and services within the market the
entity will have the use of promotion strategies that can aids to bring high competitive
advancement within market ( Ma and Jiang, 2019). In addition to this, the promotional strategies
are outlined as-:
 Advertising- The 'Eat healthy and organic' will have the use of leaflets to inform people
about the restaurant. This will be distributed within the areas such as schools, universities
and business area.
 Public relations- In order to inform the people the discount and coupon offers will avail
to people so that this will help to enhance the brand image of the enterprise.
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 Sales promotion- In order to promote the sales the entity will provide discount offers.
This enterprise will assist to 10% discount on the actual price of our product. It can aids
to attract larger number of audience.
CONCLUSION
Hereby, it can be concluded that 'Eat healthy and organic' will set up their business
activities as to offer food cater the needs of diversified client base with cultural food. In
addition to this, the study has outlined activities such as to proposed to undertake the
business activities of new ventures successfully. Lastly, SWOT analysis has been
outlined to conduct external working conditions of enterprise.
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REFERENCES
Books and Journals
Brinckmann, J., Dew, N. and Grichnik, D., 2019. Of those who plan: A meta-analysis of the
relationship between human capital and business planning. Long Range Planning. 52(2).
pp.173-188.
Ma, L. and Jiang, J., 2019. Apatheia: A Business Plan for a Fine Art and Design Gallery in New
York City.
Götz, J., 2020. Business Plan. In Seasonal Affective Disorder and Light Therapy (pp. 165-203).
Springer, Wiesbaden.
Moro Visconti, R., 2019. How to prepare a business plan with excel. Available at SSRN
2039748.
Ekanem, I., 2017. Writing a business plan: a practical guide. Taylor & Francis.
Wang, R., 2016. A Business Plan for a Concierge and Lifestyle Management Company: Case:
Chinese Customers in Helsinki.
Blackwell, E., 2017. How to prepare a business plan: your guide to creating an excellent
strategy, forecasting your finances and producing a persuasive plan. Kogan Page
Publishers.
Hopp, C. and Greene, F.J., 2018. In pursuit of time: Business plan sequencing, duration and
intraentrainment effects on new venture viability. Journal of Management Studies. 55(2).
pp.320-351.
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