Enterprise and Entrepreneurship: A Business Plan and Market Analysis
VerifiedAdded on 2023/06/11
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AI Summary
This report provides a comprehensive overview of a business plan for "Better Nature," an enterprise focused on providing organic and nutritious plant-based food. It details the motivation behind the business, emphasizing the growing demand for healthy food options. The report outlines the process of generating the business idea, including market research and analysis of customer trends. A feasibility study is presented, considering economic, technical, financial, legal, and human resources. The budget plan includes costs for registration, rent, staff, insurance, suppliers, equipment, and advertising. The product and service offerings, potential market opportunities using STP analysis, and industry attractiveness assessed using Porter's Five Forces are also discussed. The report concludes with the vision of the business to promote healthier living through quality organic food.
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