Enterprise and Entrepreneurship: A Business Plan and Market Analysis

This report provides a comprehensive overview of a business plan for "Better Nature," an enterprise focused on providing organic and nutritious plant-based food. It details the motivation behind the business, emphasizing the growing demand for healthy food options. The report outlines the process of generating the business idea, including market research and analysis of customer trends. A feasibility study is presented, considering economic, technical, financial, legal, and human resources. The budget plan includes costs for registration, rent, staff, insurance, suppliers, equipment, and advertising. The product and service offerings, potential market opportunities using STP analysis, and industry attractiveness assessed using Porter's Five Forces are also discussed. The report concludes with the vision of the business to promote healthier living through quality organic food.

Enterprise and Entrepreneurship

Table of content
 Introduction
 Motivation for choice of the business
 The process to generate the business
 Feasibility studies conducted
 Budget plan
 Details of product and services to be offered
 Potential market opportunities
 Attractiveness of industry
 Vision of the business
 Conclusion
 References

Introduction
 Entrepreneurship is termed as forming, managing
and controlling a new business for the
achievement of organisation mission, vision,
profits and objective of the company. All the
functions run and operate by the entrepreneur in
order to earn maximum profit and livelihood to
compete in the competitive market.

Motivation for choice of the business
 The main purpose behind the forming of Better
Nature and developing the business idea of
providing organic and nutritious plant based food to
the people for the betterment of their health. The
owner of Better Nature launch this business to
provide healthy food with better taste to earn
maximum profit, Market share as well as to attract
target audience.

The process to generate the
business
 To generate the business idea of organic and nutrition
based food, the entrepreneur of Better Nature conduct deep
research related to the cost, process, current market and
customers trend of the food items. Further, they conduct
research about the availability of raw material, its cost and
use of various natural herbs to produce tasty, healthy and
unique food to satisfied the expectation of customers.

Feasibility studies conducted
 Feasibility studies is the analysis that
considers all the elements and resources
involving economic, technical, financial,
legal and human to conduct the activities
of enterprises effectively. The entrepreneur
of Better Nature is considered all the
necessary resources while introducing and
transforming the business idea into action

Budget plan
Business requirements Cost
Certificate of registration £5,000
Rent £15,000
Staff £15,000
Business insurance £5,000
Suppliers £15,000
Equipment £20,000
Advertisement £5,000
Total £80,000

Details of product and services to
be offered
 The entrepreneur of Better Nature offers
variety of food product and beverages such as
Tempeh which is made by cultured soybeans
or water with is baked, fried or stirred with all
the dishes. Also, it provides beverages which
are made with organic herbs and ingredients.

Potential market opportunities
 The recent market and customer trends, nowadays
customers are more health conscious as well as prefer
organic and healthy food which improve their health
condition which was affected by unhealthy eating habits.
The entrepreneur use STP to find the best opportunities in
the market for their growth and success. STP is termed as
segmentation, targeting and positioning.

Attractiveness of industry
 Porter's five forces is analytical tools of business that helps
the managers to determine the strategy of competitors and
current market condition.
 Competitive
 Bargaining power of suppliers-
 Bargaining power of customers-
 Threat of new entrants-.
 Threat of substitute products-

Vision of the business
 The vision of Better
Nature is make the life
of people more
healthier by providing
better quality organic
and nutrition based
food.

Conclusion
 As per presented information, it is concluded that to make
business idea for organic and home made healthy customised
food with many flavours. The owner make feasibility plan to
implement all resources in the business for smooth working

References
 Aadland, T. and Aaboen, L., 2018. Systematising higher education: a typology of
entrepreneurship education. In Entrepreneurship, Innovation and Education. Edward Elgar
Publishing.
 Berglund, K. and Verduyn, K. eds., 2018. Revitalizing entrepreneurship education:
Adopting a critical approach in the classroom. Routledge.
 Crammond, R.J., 2020. Teaching Entrepreneurship: International Contexts and Progress.
In Advancing Entrepreneurship Education in Universities (pp. 57-92). Palgrave Macmillan,
Cham.
 Hägg, G. and Schölin, T., 2018. The policy influence on the development of
entrepreneurship in higher education: A Swedish perspective. Education+ Training.

Continue
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