Comprehensive Business Plan Report for Fashionhub Makeup Products

This report presents a comprehensive business plan for Fashionhub's makeup line, analyzing key aspects such as market needs, value propositions, and revenue models. The report begins by identifying the market need for high-quality, organic, and chemical-free cosmetic products, driven by consumer demand and market research. It then outlines Fashionhub's value proposition, emphasizing its commitment to providing luxury, high-quality products, and building a strong brand image. The target customers are identified as those with a higher disposable income, including celebrities and public figures. The report details the revenue model, which involves retail stores and e-commerce, with a focus on direct distribution to ensure product availability. The conclusion emphasizes the importance of a business plan for achieving organizational goals and the relevance of elements like market needs, value propositions, and revenue models in ensuring the success of Fashionhub's makeup products. References to relevant research are also included.

BUSINESS PLAN
REPORT

Table of content
• INTRODUCTION
• PART B
• CONCLUSION
• REFERENCES

Market need
• It is the duty of every organization to identifies the needs and wants of its customers to develop a business
idea and further convert it into an opportunity so that the goods and services can be manufactured
adequately.
• Fashionhub performed market research and studied the latest trends which further helped the company in
introducing its make up line in the market.
• There were a lot of problems faced by people relating to poor quality of make up and the side effects it had
on human skin therefore Fashionhubdecided to develop a unique range of cosmetic products that are
organic, natural and free from toxic chemicals like Lead and PEG compounds.

Value proposition
• Value proposition is concerned with painting a clear picture of what a brand has to offer and how it
can prove to be beneficial for the target customers.
• In order to provide good quality, chemical free products to its customers, Fashionhub entered into
the beauty industry and started providing innovative products to its customers.
• Also, Fashionhub has established an image for itself as a luxury brand therefore the customers feel
proud to be associated with it thus it creates value for them.

Target customers
• The target customers of Fashionhubincludes both male and
female but is generally dominated by the female target audience
who have a larger disposable income.
• The target customers of Fashionhub often belong to wealthy
backgrounds like celebrities, sportsmen and other public figures
that eventually increases the brand image of the company.
• The company gives huge importance to consumer experience
which further attracts both old and new audience towards the
company.

Revenue Model
• A revenue model is a framework for generating revenues. It identifies
which source of revenue to pursue, what value to offer and who pays
for the value. Revenue model is a key element of a business model.
• Fashionhuboffers goods and services to its customers through retail
stores and through E-commerce websites. The revenue model is as
follows:
• The Fashionhub store has more than 500 stores all around the world
and the company follows zero level distribution channel where the
manufactured products are directly distributed to stores so that the
customers can purchase directly from them.

CONCLUSION
• From the above report, it can be concluded that it is
important for every organization to develop a business
plan in order to achieve its goals and objectives.
• Also, with the introduction of cosmetic products in the
market Fashionhubneeded to develop a business plan so
that it can follow it as a roadmap to achieve success in
the long run.
• Also, it included other elements like market needs,
value proposition and revenue model to ensure the
smooth working of Fashionhub make up products.

REFERENCES
• Fleisch, E. and et.al., A.P.D.F., 2016. REVENUE MODELS AND THE INTERNET OF THINGS.
• Gürel, E. and Tat, M., 2017. SWOT analysis: A theoretical review. Journal of International Social
Research, 10(51).
• Moore, C.M. and Birtwistle, G., 2016. The Burberry business model: creating an international luxury
fashion brand. International Journal of Retail & Distribution Management, 32(8), pp.412-422.