Fast Food Business Plan: Analysis of a Shopping Mall Restaurant

This report presents a business plan for a fast food restaurant, specifically targeting locations near shopping malls and local markets. The plan includes a market analysis, identifying the target demographic as young families, shoppers, and tourists. The business objectives are to provide a good shopping experience, offer local tastes, and attract customers through competitive pricing. Critical success factors highlighted are the provision of high-quality food, an appealing menu, customer retention strategies, and a strong company culture. The report also touches on future product development, specifically mentioning the introduction of a chocolate sizzler. The document emphasizes the potential contribution of this business idea to the economy and its ability to attract tourists.

Delight fast food Restaurant

Introduction
 This report states new business idea by utilising value proposition
canvas for taking decision of the critical successful elements.
 In the following parts the new business idea ‘ Fast food at shopping’ is
proposed.
 These parts discuss the market, future product, objectives related to
business, projection and success factors.

About new business idea
 Food industry is a biggest industry of United Kingdom that contributes in
great way in the economy of the country.
 The local taste, food and shopping experience are things that people
look forward to when they explore nation (Johnson, Christensen and
Kagermann, 2018) .
 In this way, food with shopping can be a good business idea.

Continued
 The Delight fast food restaurant would be located near to shopping
malls and local market.
 The people can order foods at the shops in shopping mall or the local
market (Joyce and Paquin, 2016) .
 There would be modern furniture will be used in Delight fast food
restaurant.

Market analysis
 The trend of fast food is increasing day by day in Edinburgh.
 The targeted people will be young families having children, single
people, people fond of shopping and youth.
 In the season, the tourists will also approach the delight fast food
restaurant for better experience.

Business objectives
Following are the business objectives of starting new business-
 To make good shopping experience with tasty food.
 To provide food with local taste (Gibler, et. al, 2009)
 To attract the people by providing food at lower cost.

Critical success factors
Following are the critical success factors-
 Provide good quality food (Cho, et. al, 2018)
 Create outstanding and attractive menu.
 Retain the customers by rendering good experience
 Motivate good values of the culture

Structural organisation
Departments Number of workers
Catering section 15
consultants 3
Waiters and other staff 10
Accounting team 4
Selling Team 2
Marketing team 5

Projection and feasibility
Overheads Approximate expenses
Recruiting cost and salary of workers 20000 $
Repair and maintenance 30000 $
Expenditures on the selling team 40000 $
Selling and administration expenses 50000 $
Legal expenses 5000 $
Other expenses 5000 $
Total expenses 150000 $

Future Products
 For creating unique place in the market, it is required to do something
special as well as exclusive (Burns, 2016).
 The delight fast food restaurant would focus on the future products.
 The delight fast food restaurant will sell exclusive taste of chocolate
sizzler.

Conclusion
 In conclusion, the new business idea has its important role.
 This above mentioned business idea would be great contribution in the
economy of United Kingdom.
 It can also say that business idea ‘fast food at shopping’ will also attract
the tourists to the nation.

References
 Burns, P. (2016) Entrepreneurship and small business. UK: Palgrave
Macmillan Limited.
 Cho, M., Bonn, M. A., Han, S. J., and Kang, S. (2018). Partnership strength
and diversity with suppliers: Effects upon independent restaurant product
innovation and performance. International Journal of Contemporary
Hospitality Management, 30(3), pp. 1526-1544.
 Gibler, K. M., Manuel Casado-Díaz, J., Angeles Casado-Díaz, M., Rodríguez,
V., and Taltavull, P. (2009). Late life second move housing choices of
international retiree migrants. International Journal of Housing Markets
and Analysis, 2(2), pp. 190-210.
 Johnson, M. W., Christensen, C. M., and Kagermann, H. (2018) Reinventing
your business model. Harvard Business Review, 86(12), p. 50.
 Joyce, A., and Paquin, R. L. (2016) The triple layered business model
canvas: A tool to design more sustainable business models. Journal of
Cleaner Production, 135, pp. 1474-1486.