Business Plan for a Fast Food Restaurant: Market and Strategy

This report presents a comprehensive business plan for a fast food restaurant, outlining key aspects such as the motivation for the business, which is the growing popularity of fast food. It details the process of generating the business idea, including brainstorming and internal research, followed by a feasibility study encompassing market segmentation, targeting, and positioning. The report describes the products and services, the potential market opportunity, and the attractiveness of the industry through Porter's Five Forces. It also covers the marketing mix elements (product, pricing, place, promotion) and defines the business's vision, which is to provide high-quality food and excellent customer service. The conclusion emphasizes the importance of a business plan for resource utilization and profit maximization. The report includes a list of references.

Enterprise and Entrepreneurship

Table of Content
 Introduction
 Motivation for choice of business
 Process for generating of business idea
 Feasibility Study
 Details of products and services to be offered
 Potential market opportunity
 Attractiveness of the industry
 Vision of business
 Conclusion
 References

Introduction
Business plan is crucial as it help the management of business
organisation in attaining the success in future. A business plan is
defined as the roadmap or summary of a business venture which
is being developed by the entrepreneur.

Motivation for choice of business
Currently, business of junk food items is getting
famous all across the globe as it is highly
influencing the economy in positive manner. As
the time is passing, the fast food industry is
highly growing and earning high profits.

Process for generating of business idea
An new idea of business is considered as an important
believe which is majorly adopted by the entrepreneur in
order to gain the monetary benefits.
 Brainstorming
 Internal research
 Mind mapping

Feasibility Study
This study involves several aspects which involve the depiction of new goods
or business, sourcing of funds along with the analysis of the market. It also
includes the study of STP which is described below:
 Segmentation
 Targeting
 Positioning

Details of products and services to be offered
The products offered by the respective business
are tangible by nature. The Tasty To Go will
provide several food and beverage items which
include burger, pasta, pizza along with the
variety of beverages.

Potential market opportunity
Below mentioned is the brief description of external environmental factors of
Tasty To Go:
 Political
 Economic
 Social
 Technological
 Legal
 Environmental

Marketing Mix
It is defined as the major part of a business plan as it explain the choices
of businesses. Below mentioned are essential elements of marketing mix:
 Product
 Pricing
 Place
 Promotion

Attractiveness of the industry
Through the use of porter's five forces, the fast food restaurant can determine
the attractiveness of industry
 Competition in industry
 Potential of new entrant into industry
 Power of supplier
 Power of customer
 Threat of Substitute products

Vision of business
The major vision of restaurant of fast food is to provide food items of
best quality in order to satisfying the needs of customers related to
food. In order to attain this vision, the respective business
organisation is working on innovation, research and gathering quality
information. The management of fast food restaurant is to provide
pleasure related to excellence meals to their customers. In addition to
this, they also look for keeping high morale of their employees.

Conclusion
It can be concluded from the above presentation, that the plan of
business is an essential file as prepare the complete outline of the
activities which are being performed by the entrepreneur in order
to start a business organisation for the purpose of earning higher
amount of profit. It also aids the entrepreneur to make proper
utilization of available resources along with saving the time and
costs.

References
 Bolles, 2022. Women and Tourist Work in Jamaica: Seven Miles
of Sandy Beach. Rowman & Littlefield.
 Gordillo, 2022. Shadows of Sylvaheim. Feather Knight Books.
 Hardey, M., 2022. Household Self-Tracking During a Global
Health Crisis: Shaping Bodies, Lives, Health and Illness.
Emerald Group Publishing.Ossorio, M., 2022. Enogastronomic
Tourism in Times of Pandemic. In Challenges and New
Opportunities for Tourism in Inland Territories: Ecocultural
Resources and Sustainable Initiatives (pp. 241-255). IGI Global.

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