The American Fintech Inc. Business Plan: Marketing Strategy

This assignment presents a business plan for The American Fintech Inc. (TAF), focusing on its marketing strategy. The plan outlines product strategies for both B2C (PayEasy) and B2B (PayBiz) services, detailing partnerships, market research, and customer segments. The market analysis examines political, economic, technological, and social factors in the US, along with market trends and potential risks. Customer behavior, average spending, and data tracking methods are also discussed. The plan includes financial projections, including cash flow, break-even analysis, and ratio analysis, concluding with a positive outlook for the company's profitability and sustainability. The plan also encompasses the company's expansion plans in the UK, EU, and Asian markets like India and China.

Business Plan for The American Fintech
Inc. (TAF)

Marketing

Part 1. Marketing strategy
 Product strategies:
 PayEasy (B2C):
 PayEasy would be the B2C product of TAF which would target the individual customers.
 The fintech would be available to individual consumers which they would be able to download on their
smart phones.
 The software would also be compatible to laptops and tablets. The customers would be able to make and
receive payments using the platform.
 PayBiz(B2B):
 PayBiz would be the B2B product which The American Fintech Inc. would market in its markets with the
US being its initial market.
 The app would be linked to the current accounts of the business customers. The business organisations using
the app would be make and receive business related payments.
 They would also be able to make payments like payments of utility bills and making payments related to
their projects.

Part 1. Marketing strategy contd…
 Partnerships with organisations:
 The American Fintech Inc. would partner would partner with business organisations of
different types in order to enter the market of the US.
 The company would partner with leading information and telecommunication companies
like Vodafone.
 The next categories of partners of TAF would consist of banks like Bank of America with
which the company would partner to offer the app.
 The company would also partner with retail chains.

Part 2. The Market
 Part 2.1. Market description:
 The target market of The American Fintech Inc. would be the United States of America, its home market in
the initial years.
 The company would expand into host markets which would enable it to strengthen its market position
internationally and generate more revenue.
 The main host market of the company would be the United Kingdom in the first stage of expansion.
 The company in its second stage of expansion would enter the European Union market followed by entry
into Asia. T
 he company would target emerging markets like China and India to get access to immense customer bases
in these countries to generate immense revenue.

Part 2.1.1 Market research of the United
States of America
 Political factors:
 The United States of America is a politically stable country with the President of the
US as its head. This politically stability of the country enables the government to form
strong policies and laws.
 The second political factor which the business organisations have to consider while
functioning in the United States of America is the strong political relationships which
the country shares internationally.

Part 2.1.1 Market research of the United States of America
contd…
 Economic factors:
 The first economic factor which
TAF should take into account
while making its strategies is
GDP of the country.
 The second economic factor
which the fintech companies
should consider to enter the
market of the USA would be the
value of the USD in the
international currency market.

Part 2.1.1 Market research of the United States
of America contd…
 Technological factors:
 The level of technological
advancements directly impact the
numbers of the financial transactions
fintech platforms owned by particular
companies can handle.
 Financial technology platforms are
prone to data theft and cyber security
risks. Hackers try to steal the financial
details of the users of the platforms,
both companies and individual
consumers to get access to their funds

Part 2.1.1 Market research of the United States
of America contd…
 Social factors:
 The social factors of the United States are one of the
most important factors which promote the fintech
industry.
 The disposable income in the American society is around
USD 45284 with around 70% people between 15 to 64
years are employed (Oecdbetterlifeindex.org. 2020).
This means the people of the USA can afford to buy
expensive goods like high end electronic gadgets. These
high value purchases necessitate payments using fintech
platforms.
 The shops and retail outlets prefer facilitating online
payment systems to satisfy consumers

Part 2.3. Market trends
 The first trend which have come forward is the US is politically strong and has strong bilateral
relationships with both the developed and emerging markets.
 These markets provide with opportunities to the fintech companies to expand into foreign
countries.
 The second trend which is evident from the above market research is that increase in the
preference among consumers to use online payments.
 The third trend which has come to the forefront upon the market research of the US is that
technological advancements is greatly responsible for growth and expansion of the fintech
companies.

Part 2.4. Any risks and mitigating factors
 Revenue risks
 Data theft risks

Part 2.5. Market size and potential accessible
market
 The market size of the fintech industry is expected to grow by 6% average in the
future (Businesswire.com. 2019).
 The nations like the UK and Singapore are strong fintech markets (Adamovich
2018).
 This means that The American Fintech Inc. would be able to expand into these
markets in the future to strengthen its competitive position and financial
strength.