Detailed Business Proposal: Food Delivery Service in the London Market

This document presents a business proposal for a food delivery service in London, focusing on identifying market needs, understanding competition, and defining a unique value proposition. The proposal highlights the importance of a user-friendly mobile app for order placement and efficient delivery services. It emphasizes targeting office workers and busy families, creating revenue through effective pricing strategies, and leveraging social media for promotion. The proposal also addresses how the service differentiates itself through a focus on food quality, innovation in business operations, and instant customer feedback mechanisms. References to relevant academic articles support the analysis of market demand, supply chain management, and customer relationship management. Desklib provides access to similar business proposals and solved assignments for students.

Business Idea Proposal
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Questions:
What is the need of the market?
Competition level can be considered as the major threat for the business organisations.
Mostly, all the companies are trying their level best to develop the trade in a better way in the
international market, in order to grab attention of large number of people1. There are several
factors that affect the business and its operations. In the present scenario, it has found that
with the pace of time the taste and personal choices of the customers are constantly changing.
Additionally, with increase in the supply and demand the marketing approach is also
changing. So, in order to develop the trade properly in the market, Allo needs to assess each
and every action of the competitors2. Moreover, they also need to give high priority to the
needs and wants of the customers. Based on the assessment, they need to develop and deliver
proper services to them. In order to capture the customer base, the company is planning to
design a proper app so that the customer can easily put their order through app. This will help
the company to deliver quick services to the customers within less time.
Why do you offer to customers to the market need?
For every business organisation the customers are the main priority. So, in order to develop
the brand image as well as the brand position, the company needs to deliver the best quality
services to the customers3. This will help the company to increase the brand loyalty. In case
of Allo, the company presently wants to expand the business more all across London. By
developing and designing a proper app, the company is mainly going to make the whole
procedure much easier and smooth. In order to do so, the company needs to adopt effective
business strategies, approaches and techniques. By knowing the exact requirements of the
customers, the company can easily deliver the right service to the customers at an affordable
price. This will help the company to increase the brand awareness as well as the customer
base.
1 Vipul Chalotra, 'Specifying Inventory Needs And Strategies For Smooth Conduct Of Business Operations' (2015) 4 Journal of Commerce
and Accounting Research.
2 Hak Choi, 'Disproving Market Demand And Market Supply' [2018] SSRN Electronic Journal.
3 Jun Liu, Da-zhong Yan and Sheng-jun Zhao, 'Expression Of Monellin In A Food-Grade Delivery System Insaccharomyces Cerevisiae'
(2014) 95 Journal of the Science of Food and Agriculture.
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How will you deliver it?
The company is planning to develop and design a proper app for the food orders and delivery.
Additionally, the company will also open an online page for promotion in social media
mainly facebook. The targeted customers are going to place the orders by using the app4. The
service boy is going to deliver the ordered food either in the office or in the individuals’
house. No charges will be taken for the delivery of the food. Moreover, the customers can
easily contact the service boy through phone or sms.
How it will be different from others:
Presently, all the food companies or start up business is focusing much on customers.
However, Allo is mainly looking for the right targeted customers and the quality of the food
that to be delivered5. The company moreover, is going to shed much light on innovation and
business operations (supply chain management). This will help the company to be unique
compared to the other existing food delivery companies6. Through the app the customers can
order food instantly and can get the delivery within 1 hour. No charges will be charged from
the customers. Additionally, the customer can put their proper feedback in the app. Based on
that the company can easily improve its service as well as quality level.
Who are your targeted customers (segment)?
With the increase in competition, it has become quite essential for the business organisation
to select the right targeted customers in the marketplace. The company is planning to expand
the business in all over London. In order to overcome the competition level, the main focus of
the company is to attract the office goers7. In order to grab the attention of the customers, the
company needs to focus on promotional activities and advertisement. Through social media
site the company can reach large amount of buyers in the London market. This will help the
company to attract customers from any age group. Moreover, in order to expand the trade the
company is not only going to deliver food to the office goers but also to the families who are
busy or involved with their household work.
4 Jianyu Ma and Gokce Soydemir, 'Information Technology, Revenue Creation And Growth: An International Comparison Of Causality'
(2007) 1 International Journal of Revenue Management.
5 'Special Topic Forum Onresources And Supply Chain Management' (2013) 49 Journal of Supply Chain Management.
6 ARIEF WIDYARTO, YUYUS SURYANA and MEYDIA HASAN, 'Effect Of Product Attribute Performance And Customer Relationship
Management, To Customer Segment Industrial Fabrics Textile In Java' (2015) 16 Jurnal Bisnis dan Manajemen.
7 Marcel E. A. Weber, 'Developing What Customers Really Need: Involving Customers In Innovation' (2015) 43 IEEE Engineering
Management Review.
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How is the revenue created?
In order to develop the trade the company can easily proper capital from different banks.
After, the establishment of the business, the company can generate high amount of revenue
from the customers by delivering proper services to the targeted customers8. Moreover, the
pricing strategy of Allo needs to be appropriate so that they can easily generate proper
revenue from the market. This will help the company to increase gain the market position as
well as market position. By generating more revenue, the company can expand the business
more in the marketplace.
8 'Creating And Sustaining A Healthy Food Environment In Hospitals Contracting With A Food Service Management Company' (2018) 53
Nutrition Today.
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References
Chalotra V, 'Specifying Inventory Needs And Strategies For Smooth Conduct Of Business
Operations' (2015) 4 Journal of Commerce and Accounting Research
Choi H, 'Disproving Market Demand And Market Supply' [2018] SSRN Electronic Journal
'Creating And Sustaining A Healthy Food Environment In Hospitals Contracting With A
Food Service Management Company' (2018) 53 Nutrition Today
Liu J, D YanS Zhao, 'Expression Of Monellin In A Food-Grade Delivery System
Insaccharomyces Cerevisiae' (2014) 95 Journal of the Science of Food and Agriculture
Ma JG Soydemir, 'Information Technology, Revenue Creation And Growth: An International
Comparison Of Causality' (2007) 1 International Journal of Revenue Management
'Special Topic Forum Onresources And Supply Chain Management' (2013) 49 Journal of
Supply Chain Management
Weber M, 'Developing What Customers Really Need: Involving Customers In Innovation'
(2015) 43 IEEE Engineering Management Review
WIDYARTO A, Y SURYANAM HASAN, 'Effect Of Product Attribute Performance And
Customer Relationship Management, To Customer Segment Industrial Fabrics Textile In
Java' (2015) 16 Jurnal Bisnis dan Manajemen
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