Comprehensive Business Plan: Food and Spices Kebab Restaurant

This business project details a comprehensive plan for establishing a fast food business named "Food and Spices" in Singapore, specializing in various kebab dishes. The plan includes an industry analysis highlighting the promising outlook for fast food businesses in Singapore, a description of the venture focusing on product offerings, service provisions (dine-in and takeaway), and the scale of operations. A marketing plan outlines pricing decisions, distribution strategies, and promotional activities aimed at attracting customers. The operational plan describes the business's operations, order flow, and technology utilization. The organizational plan specifies the form of ownership, authority of principals, and roles/responsibilities of team members. The financial plan includes assumptions, pro forma income statements, cash flow projections, pro forma balance sheets, break-even analysis, payback period, and source and application of funds. The project aims to leverage Singapore's favorable business environment and culinary reputation to create a successful kebab restaurant.

Running head: BUSINESS PROJECT
Business Project
Name of the Student:
Name of the University:
Author’s Note:

1
BUSINESS PROJECT
Table of Contents
I. Introduction..............................................................................................................................4
A. Name of the Business........................................................................................................4
B. Principle Address of the Business.....................................................................................4
C. Nature of the Business......................................................................................................4
D. Statement of Financing Needed........................................................................................5
II. Executive Summary..............................................................................................................5
III. Industry Analysis..................................................................................................................6
A. Future Outlook and Trends...............................................................................................6
B. Analysis of the Competitors..............................................................................................6
C. Market Segmentation........................................................................................................7
D. Industry and Market Overview.........................................................................................7
IV. Description of the Venture....................................................................................................7
A. Product..............................................................................................................................7
B. Service...............................................................................................................................8
C. Size of the Business..........................................................................................................8
D. Office Equipment and Personnel......................................................................................8
E. Background of the Entrepreneurs.....................................................................................9
V. Marketing Plan......................................................................................................................9
A. Pricing Decisions..............................................................................................................9

2
BUSINESS PROJECT
B. Distribution.....................................................................................................................10
C. Promotion........................................................................................................................10
D. People..............................................................................................................................11
E. Processes.........................................................................................................................11
F. Future Product Forecast......................................................................................................11
G. Controls...........................................................................................................................12
VI. Operational Plan.................................................................................................................12
A. Description of Operations of the Business......................................................................12
B. Flow of Order of Goods/ Services..................................................................................13
C. Technology Utilization...................................................................................................13
VII. Organization Plan...............................................................................................................13
A. Form of Ownership.........................................................................................................13
B. Authority of the Principles..............................................................................................14
C. Roles and Responsibilities of the Members of the Business..........................................14
VIII. Financial Plan..................................................................................................................14
A. Assumptions:............................................................................................................................14
B. Pro Forma income statement:...................................................................................................16
C. Cash flow projections:..............................................................................................................18
D. Pro forma balance sheet:...........................................................................................................19
E. Break-even analysis and Payback period:.................................................................................19

3
BUSINESS PROJECT
F. Source and application of funds:...............................................................................................20
Reference.......................................................................................................................................21

4
BUSINESS PROJECT
I. Introduction
The main purpose of the assessment is to formulate a business plan for setting up a fast
food business which would be offering a delicacy of kebabs. The kebabs are Indian dishes which
are mainly made of meat products. The products which are offered by the business are of highest
quality and are considered to be popular Indian fast foods among the residents of Singapore.
A. Name of the Business
The name of the business as decided by the owners will be Food and Spices which would be
offering different varieties of Kebabs such Chicken kebab, Tikka kebab, Reshmi kebab, Haryali
kebab and Singapore special kebab. These sorts of Kebabs are very popular among the residents
of Singapore.
B. Principle Address of the Business
The plan of the owner is to open the business in area where the business would have access
to more customers. The owners of the business have decided to open the restaurant in Orchard
Street in Singapore which would be providing a niche environment for the business.
C. Nature of the Business
The business environment in Singapore is very favorable for the fast food business Food and
Spices which the management of the company is planning to open. The operations of the
business would be focused on enhancing the revenue of the business and the business
environment in Singapore would help the business to growth1. It is a known fact that Singapore
is also known as the culinary paradise and therefore the owner is confident that the business
1 Burns P. Entrepreneurship and small business. Palgrave Macmillan Limited; 2016 Mar 15.

5
BUSINESS PROJECT
would thrive in the market2. The business would be offering best quality of Kebabs with a
unique aroma of spices which would be available to the customers on demand in less time. The
business would be offering dine in services as well as take away options so that the business can
effectively serve the customers.
D. Statement of Financing Needed
The business would be requiring appropriate sourcing of funds in order to meet the
operational needs of the business. The management would also be requiring select appropriate
options such as equity sources has normal equity shares as well as preference shares while a debt
option has loans and debentures. As per the plan of the management of the company, the
business would be relying on loans and its is anticipated that an amount of $ 25,000 would be
taken from banks while an amount of $ 48,000 would be invested by the owner of the business.
The estimation of costs is considered to be the basis on which the funds which would be required
by the business would be considered by the business.
II. Executive Summary
The main purpose of the business plan is to set up a business which would be offering
Indian cuisines to the people of Singapore. The business plan is formulated considering all the
needs of the business and consist of detail analysis of the opportunities which the business has to
establish its self in the market. The analysis of the market condition shows that there are lot of
positives in the market and the same shows that the fast food businesses in Singapore is looking
promising. The fast food industry is growing at a tremendous rate shows the overall promise
which is held by the industry and therefore, the owner of the business needs to formulate an
2 Cordeiro W. Small businesses ignore strategic planning at their peril. Academy of Business Research Journal. 2013
Sep 28;3.

6
BUSINESS PROJECT
appropriate operational plan. The operational plan would aim at efficiently managing the
employees and customers of the business in order to promote the sales of the business.
III. Industry Analysis
A. Future Outlook and Trends
The analysis of the market condition shows that there are lot of positives in the market and
the same shows that the fast food businesses in Singapore is looking promising. The country of
Singapore is known to be one of the best places where variety of food products are available. The
market is responding positively to the India cuisines which makes the market more attractive.
The management of the company is planning to establish the business in the market and create a
niche environment for the business in the market3. The owners anticipate that the products which
is being offered is quite different from what is offered in the market and therefore, there is good
chance of growth in the future of the business.
B. Analysis of the Competitors
The main risk which would be faced by the business during the time of operations of the
business is related to competitive pressure which is applicable in the market. The competitors of
the business are the already established businesses such as Burger kings, Thai and Chinese food
shops and even some Indian restaurants. The management of the company is planning to
introduce a product which is unique in the market so that the business can create competitive
advantage so that the business can effectively face competition in the market.
3 Gandy DL. Small business strategies for company profitability and sustainability.

7
BUSINESS PROJECT
C. Market Segmentation
The concept of market segmentation states that the business needs to appropriately divide the
market into proper segments so that the business can effectively identify the target market of the
business and also plan accordingly which segment would generated maximum revenue4. As per
the plan of the management of the company, the business would be targeting the younger
generations as this section of persons are more into such kinds of food products.
D. Industry and Market Overview
The fast food industry is growing at a tremendous rate shows the overall promise which is
held by the industry. The businesses are engaged in the same are experiencing significant
growth. It is estimated around 40.3% of the income which is generated by the residents are spent
on fast food products in Singapore. In addition to this, the market has different variety of food
restaurants which are Chinese, Thai, Indian, Continental and some other types as well. Therefore,
the market is favorable for a Fast food business as the same would be able to generated
appropriate profits.
IV. Description of the Venture
A. Product
The products which is the owner is thinking of offerings incorporates Indian cuisines which
are quite popular among the people. The business would be mainly offering Kebabs of different
types and flavors such as Chicken kebab, Tikka kebab, Reshmi kebab, Haryali kebab and
Singapore special kebab. These Kebabs would be served with sauce and some green salad. The
owners are anticipating the product would grab the attention of customers for a bite.
4 Gordon RT, Brezinski MH. The complete restaurant management guide. Routledge; 2016 Apr 8.

8
BUSINESS PROJECT
B. Service
The business would also be providing dine services for the customers who wants to enjoy
their Kebabs while the same is still hot. The owner plans to create an appropriate ambience and
environment so that the customers can appropriately enjoy their meals. In addition to this, the
owner has also decided that the business would be offering home delivery services after the first
two month of operations so that the business can enhance the reach and thereby also enhance the
sales of the business.
C. Size of the Business
The business which is intended by the owner would be a small-scale business initially as the
plan is to open a restaurant which would be offerings different types of Kebabs. However, the
owner wishes to expand the operations of the business if the business is successful in the market
once the same has been established.
D. Office Equipment and Personnel
The business in order to operate smoothly and effectively serve the customers would be
requiring proper office equipment and skilled personnel for managing the operations of the
business. The office equipment which would be required are computers, billing machines,
kitchenware appliances. The personnel would be taking orders from the customers to the cooks
who would then proceed with the preparation of the Kebabs. The personnel would also be
including the cleaners, delivery staff members.
E. Background of the Entrepreneurs
The entrepreneurs are the owner of the business and the purpose of opening a business which
is related to Fast food is to ensure that the business can generate appropriate revenue for the long

9
BUSINESS PROJECT
run. The owner has followed the idea of opening a restaurant business because of the overall
success which is achieved by a fast food business in Singapore.
V. Marketing Plan
A. Pricing Decisions
One of the most important decisions which is associated with the business is pricing
decisions which effectively states what prices should be set for different varieties of Kebabs. The
owner of the business would be analyzing the costs of operations and the anticipated profit level
which is required by the business to set a price for the products which is offered by the business5.
The prices for the products would also be set considering the market conditions and how much
the customers are willing to pay for the products which is offered by the business. The per unit
prices of the Kebabs which is considered is shown in the table below representing the value
which is also considered in the financial plan.
Particulars
Selling
price
Chicken kebab
$
5.80
Tikka kebab
$
4.80
Reshmi kebab
$
6.60
Haryali kebab
$
6.50
Singapore special kebab
$
9.50
5 Gordon, R.T. and Brezinski, M.H., 2016. The complete restaurant management guide. Routledge.

10
BUSINESS PROJECT
The prices of the products are also set considering the low-cost business model which the
business intends to follow in the operations of the restaurant. This is done in order to ensure that
the customers are attracted to the business.
B. Distribution
The business would be offering dine in services for the customers and the same would the
primary mode of distributing the product in the market6. The owner plans to invest significantly
on advertisement and promotion in order to attract the customers of the business. In a later
period, the business also plans to set up a delivery service unit which would be delivering the
Kebabs to far off customers who prefer their food at home or office.
C. Promotion
The promotion of the business forms the most of important activity in the marketing section
as the same helps the business to spread awareness regarding the new restaurant and the products
which is offered by the new restaurant. The owner plans to appropriately invest in advertisement
and promotional activities in order to attract more customers to the business7. This would also
ensure that the business earns appropriate revenue from operations of the business. The owner of
the business intends to use both television media and paper media for the purpose of promoting
the products which is offered by the business. The owner also intends to make use of social
media in order to reach out far among the customers of the business.
6 Grizane T, Jurgelane I. Social media impact on business evaluation. Procedia Computer Science. 2017 Jan
1;104:190-6.
7 Hiduke, G. and Ryan, J.D.,. Small business: an entrepreneur's business plan. Cengage Learning.

11
BUSINESS PROJECT
D. People
The people who are involved in the operational process of the business would also play an
important role in marketing the products which is offered by the business8. The people involves
the employees and staff members who are recruited in order to ensure that the operational
process of the business is smooth.
E. Processes
The processes which would be involved in the restaurant business would be comprising of
operations, marketing, sales and logistics. The different processes and their level of efficiency
would determine the overall success of the business9. The owner of the business would be
handling the operations of the business while different heads would be appointed by the owner to
handle each process which have been identified by the business.
F. Future Product Forecast
The owner also intends to also start offering different kind of breads which can accompany
the kebabs which are offered along with some refreshments. This is the future plan of the owner
if the current undertaking relating to the business becomes successful.
G. Controls
The business would be under the control of management of the owner as all the vital
decisions are to be taken by the owner of the business. The owner would be appointing managers
but they will only be providing advice to the customers.
VI. Operational Plan
8 Kwok, Linchi, and Bei Yu. "Spreading social media messages on Facebook: An analysis of restaurant business-to-
consumer communications." Cornell Hospitality Quarterly 54, no. 1 (2013): 84-94.
9 Khan, M.A.,. Restaurant franchising: Concepts, regulations and practices. 2014 Apple Academic Press.