Comprehensive Business Plan for Foot Pie Footwear Startup

This document presents a comprehensive business plan for "Foot Pie", a new footwear startup focused on providing seasonal and local footwear for both men and women in the United Kingdom. The plan includes an analysis of the business concept, highlighting the products and services offered, such as fashionable and ceremonial shoes, heels, and sandals, with customization options available. It employs STP analysis (Segmentation, Targeting, and Positioning) to define the target market and competitive strategy. The plan assesses industry feasibility using Porter's Five Forces model, evaluating competition, the threat of new entrants, supplier power, customer power, and the threat of substitutes. Furthermore, it covers the marketing mix (Product, Price, Place, Promotion), organizational feasibility, and financial feasibility. The document also explains the components of the value chain and the business model canvas, identifying primary activities like inbound logistics, operations, outbound logistics, marketing and sales, and services, as well as secondary activities like company infrastructure. Finally, it addresses quantitative and qualitative risk management strategies.

Business plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Explanation of Business concept................................................................................................3
Assessment of industry, Market, Organisational and financial feasibility..................................5
Explanation of components of value chain and business model canvas:....................................7
Quantitative and qualitative concept and explanation of risk to be managed:..........................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business plan will termed as the statement that shows facts and figures about the start-up of
business. It covers its aims, targets and varied lines for accomplishing their objectives. It is a
path of the business that involves variety of business and functional viewpoints. It is an essential
written statement that are utilised for influencing finance before setting up of management. The
following report covers new start-up management titled Foot Pie. The company provides varied
seasonal and local foot wears to their consumers (Apostolopoulou, 2021). It offers footwear for
both male and female in order to maintain dealings with them. The report involves statement of
management in the manner with its key sectional of features such as goods and facilities,
orientated target market, values, special aspects, scope and size of new venture. It include
categorization of market, organisation, financial and managerial practicability. It maintain key
factors of managerial framework section in order to their planned management. As it also
involves quantitative and qualitative framework and organisation of risk.
TASK
Explanation of Business concept
Products and Service – Foot Pie is a management that offers certain outlook of footwear to
their consumers. The management are providing fashionable and ceremonial shoes, heels, flats
sandals and many more. It will maximise the attention of individuals with their classic collection.
Customer require collaboration of footwear with their family members. Such issues are resolved
with Foot Pie management. The management are also made various changes in foot wear as
according to their consumers if they have any special wants.
STP analysis
 Segmentation - Segmentation will termed to the procedure of separating overall market
into various fields. As the basic fundamental procedure is to develop diverse sections that
are based on certain attributes and aspects (Cerro Olarreaga, 2021). As there are diverse
sort of segmentation that involves geographical, demographic, psycho-graphic and
behavioural. Foot Pie is the management that offers high qualitative foot wears to their
consumers that can buy by high class individuals. It will also offers their facilities in the

United Kingdom to extend it for further. For it, the management is following the
segmentation as per to the geographical factor.
 Targeting - Targeting will define to the procedure by which they will concentrates on the
diverse divisions of target that will support the management in maximising computation.
It involves diverse factors such as size, scope, profitability and many more (Chambi
Canahuire, Quiber Valdeyglesias, and Quispe Salazar, 2021). Foot Pie is a management
that are managing their target activities as on the basis of profitableness as they are
maintaining the premium consumer sections. Positioning - Positioning will termed as the procedure of developing a well-defined
conception of goods and facilities in respect to overcome the challengers in the field of
market place. As there are diverse sort of positioning that involves symbolical
positioning, data based positioning and experimental orientation. Foot Pie is the business
of management that provides operational positioning for their goods and facilities by
offering varied statement of issues to their consumer.
Special attributes
Foot Pie is termed as one of the management that offers high attributes of goods and facilities to
their consumers to order to have high term of productivity. It will offer effective adaptability to
consumer by which they will choose their favourable footwear and if there is some issue related
to it, then in that case they will replace it by changing with another foot wear. It will provide
potential term of goods and facilities to their consumer in respect to hold them for longer period
of time.
Values – Foot Pie is the management that are developing values for their goods by providing
effective qualitative goods. Such management are also offers effective consumer facilities in
respect to maximise the consumer satisfaction as effectively (Duval-Couetil, Ladisch, and Yi,
2021). They also offers classic and vintage set of foot wears as per to the needs of consumers by
utilising effective set of materials in it, in respect to increase consumer satisfaction.
Scale of business – The management of Foot Pie is starting their organisation with small
business as they are starting with single store. But they are maintaining their dealings to extend
their scale of the management for further basis of development and attainment in the field of the
marketplace. Such sort of the management is also offering their goods and facilities by online

platform as with offline shops. It will support them to extend the management effectively with
financing their value of cost.
Location – Foot Pie management is offering their goods and facilities in the United Kingdom in
their shops that are situated at various location where consumers who will effectively reach to
purchase their goods and facilities. By having development of their management, they are
opening their stocks in diverse portions of the United Kingdom (Escribano, and et.al., 2021).
Such management is also offering their goods and facilities at operational shops in respect to
maximise consumer reach.
People - Individuals are important for management in respect to move out their functions. Foot
Pie are recruiting effective and capable candidates with the aim of bring out their functions. It
supports them to maximise their efficiency and superiority of their goods that will maximise high
set of demands in the field of area. Such candidates are highly concentrated towards
accomplishment of their targets and aims of the management that will support them to get
achievement and development in the field of area.
Assessment of industry, Market, Organisational and financial feasibility
Porter's five forces model was introduced by Michael E. Porter in 1980. It will define
competitive approaches of industry. It involves diverse challenges in business in respect to
evaluate effectiveness of the management. It comprises several forces that are connected to
business through which the management are providing their goods and facilities. In relation to
the Foot Pie, these forces that are as follows - Competition - Competition is defined as one of an essential aspects that evaluated by the
management for considering the business. High amount of challengers in the business
will develop an impact on revenue and advertising portion of the business (Giorgi-
Zariquiey, 2021). Foot Pie is the company that are offering their goods and facilities in
the business and offering wedding footwear to consumers. As there are present
challengers in this business that will develop reasonable risks for the company. Threat of new entry - It is termed as other section that are termed in the business
examination. Foot Pie is functioning in business sections and for creating bridal footwear
and opening a superior stock, enormous asset is also involve. Hence, it is not easy for
challengers to arrive in the business as it develop low issues for the management.

 Power of suppliers - Suppliers are refers to be those individuals who offers raw material
to the management and superiority of such raw material that will develop effects on
goods and facilities. As there are several suppliers in the United Kingdom that are
offering high excellence of raw material to develop footwear to Foot Pie. Power of customers – Consumers are those individuals who purchase goods and facilities
of the management. Foot Pie is the management that are providing their goods and
consumers at superior costs (Kanegae, Cernev, and Diniz, 2021). As there are high
amount of consumers in the management that will not regulate marketplace. As there are
fewer issues from such issues in the management. Power of Substitutes - Substitutes are define as those products and facilities that are
utilised by consumers in terms of goods and facilities of the management. Such
alternatives will develop threat for the management of Foot Pie. As there are several
alternatives present in the field of area but the management is distinguishing their
facilities according to their superiority and consumer facilities.
Marketing mix Products – Foot Pie is the business that are providing bridal and local foot wears to their
consumers that might be considered as according to their needs. Price - Foot Pie is offering superior excellence of goods and facilities to their consumers
and charging best amounts that are lesser in comparison to its challengers. Place - The management is offering their goods and facilities in its collection in the
United Kingdom. It will provide their goods and facilities at online stages.
 Promotion - Foot Pie is the business of management that are adapting digital promotion
techniques for advertising of their goods and facilities. The management are also utilising
social media mediums for influencing high number consumer towards their product.
Organisational feasibility:
Organisational feasibility is concentrated with the aims of the business and considered
strategy in data section of the management. It involves data that are connected to organiser, their
services and skilled training (Lee, 2021). It identify innovative schemes and will offers help to
diverse associates in respect to execute their arrangements. This feasibility involves valuation of
authority of the business and adequacy of capitals. Foot Pie business have effective business
scheme as they can maintain groups. Such organisational business involves candidates in

decision making procedure that will increase their fulfilment. Such management have all funds
that are needed by the business for effective functions. Such capitals involves human resource,
management, tools, services and many more.
Financial Feasibility
Financial feasibility termed as the acquisition that analyse market, method and
manufacture issues, economical factors and also formulation of business analysis. As there are
several aims to examine financial feasibility (Merino Rodriguez, 2021). As it will also support
the management to identify start-up expenditure, evaluating return on investment, work of cash
flow authorities. It consider diverse factors such as assets, financial obligation, taxation,
organisation expenses and cash flow. Foot Pie is the business that will conduct this work to
examine financial feasibility of management.
Explanation of components of value chain and business model canvas:
Values Chain
Value chain termed to a framework that was presented by Michael Porter in the year of
1985. It relates to value chain that refers to the accumulation of procedure in which the
management create several standards for their customers. Such model will also relates to the
value chain analysis that are connected with competitive benefits. As there are two sort of actions
in this framework that are mentioned below -
Primary Activities
 Inbound Logistics - It is an action that involves dealings with suppliers and actions that
need to store, circulate and acquire stimulation as effectively. Foot Pie is the management
that are managing an effective dealing with suppliers in respect to get effective term of
raw materials.
Operation - Operation defines to all actions that are essential to change raw material into last
goods (Mohseni, 2021). Foot Pie management is maintaining and changing structure into ready
made foot wear for their consumers.
 Outbound Logistics - It involves several actions that are necessary for the aim of
accumulation, stock and distribute goods and facilities. Foot Pie shop present effective set
of goods in their store and provide it to their consumer in order to hold their attention for
longer period of time.

Marketing and Sales - Marketing and selling actions will supports in informing their consumers
about goods and facilities. Foot Pie is the management who are utilising various tactics of social
media tool for advertisement of goods and facilities. It supports them in maximising awareness
of goods and facilities.
Services - It involves diverse actions that are provided by the management with the aim of
working efficient terms for consumers (Muñoz Bernabé, 2021). Foot Pie is the management that
are providing extra facilities to consumers as it supports them in maximising gross sales of the
business.
Secondary Activities
 Company infrastructure – Foot Pie provide varied set of goods as per to their wants and
desires of the management and also hold diverse sections of business. It involves
operations of diverse divisions such as legal, economical, accounting, designing, public
dealings, gross and social control and many more.
 Human Resource Management – Human resource section of Foot Pie management is
hiring, selecting candidates. They also provide training and growth opportunities and
know issues of candidates that will maximise satisfaction of candidates.
 Research and Development – It is an essential action that will support them to
determine their new thought of orientation for the management (Nsour, and AL-Rjoub,
2021). Research and development group of Foot Pie management that will support them
to determine new set of foot wear for their consumers.
 Procurement - Procurement is termed as the procedure of getting inputs and resources.
In Foot Pie management, resources will get by the business from suppliers as effectively.
Business Model Canvas
Key Partner
As there are
several
fundamental
suppliers of the
management of
Foot Pie that are
Key Activities
Fundamental
actions involves
in the
management by
Foot Pie that are
maintaining,
Value
Proposition
This management
is developing its
standards by
offering solution
of their issues to
Customer
Relationship
Customer relation
is termed as one
of an essential
section in the
management that
Customer
Segment
Foot Pie is the
management that
are segmenting
statistical and
geographical

offering them raw
material to make
a foot wear and
sandals of their
consumers.
sewing of foot
wear for their
consumers.
their consumers.
In the
management is
offering effective
qualitative
specialist
footwear and
sandals and heels
to consumers and
also they make it
more effective as
per to their
consumer needs.
offers them varied
set of
opportunities to
make sure
buyback of
consumers
(Rajesh, 2021)
(Roman, and
Raphaelson,
2021). Foot Pie is
the managerial
structure that will
deals with
customers
dealings by social
and as well as
digital media and
by which they
will be capable in
taking response
from their
consumers.
divisions.
Key Resources
Diverse resources
that are utilised
by the
management for
manufacturing of
their goods and
facilities that
involves outlets
Key Channel
Foot Pie
management is
utilising digital
and as well as
social media
tactics for
maximising
awareness of their

area, human
resource,
Computers,
business, physical
to make foot wear
and many other
(Thomas, 2021).
goods and
facilities.
Cost structure
In respect to implement such term of business
plan, the individuals need immense amount of
money. As the key resources and key
associates are also need high and effective
value of expenditure that will support them to
create quality of goods for their consumers.
The organisation also require economic value
to hire employees with the purpose of rent of
stocks.
Revenue Stream
As there are diverse sort of revenue framework
such as remuneration per good, interest for
facilities, fixed charges, payment and many
other (Twaissi, and Aldehayyat, 2021). Foot
Pie management is earning turnover by
earnings per goods as with acquisition of single
and more than one goods that offers them
turnover.
Quantitative and qualitative concept and explanation of risk to be managed:
Quantitative model - Quantitative risk analysis framework is termed as one of the term that will
prioritize the risk in a task by utilising evaluation standard. Risk in this might be mark as per to
the happening and effects on task subjective. This techniques is utilised by the management for
aim of standardised information that will support them to examine its impact of risk in relation to
scope, efforts, creep, assets consumption and schedule. It involves diverse measures of
uncertainty and identified risk that are as follows -
 Uncertainty - Uncertainty termed to the aspect variations that are well-defined from
changes by the identified risk. It has been cause due to several set of components that
involves intrinsic changing of activities, approximation of mistakes, prejudice in
approximation and phrasing.

 Identified risk - Identified risk will termed to radical section that are connected to
variability that might be evaluated and moderated. It involves diverse sort of risk such as
certain task, general risk. Quantification of risk might be get identified by using of risk
forces that will present quantity.
Qualitative model - Qualitative risk analysis framework is termed to examine effective priority
in quantitative as well as qualitative rating which helps them to develop probability analysis of
project. Such sort of analysis involves several results of the task and it also asses the quantity for
accomplishment of certain aims (Vivar González, 2021). Such technique is effectively
subjective and will concentrate on identification of risk to evaluate for occurrent of certain risk
while task life cycle and will also have an impact on global schedule. The target of such risk
matrix is to identify intensity and outcomes of such analysis is recorded in such field that will
support them to communicate several stakeholders risk.
Organisation of risk - Organisation of risk will relates to the procedure of determination,
valuation and orientation of risk that are followed with coordination and also with economical
utilization of resources in respect to decrease, control and supervise its effects of unfortunate

occurrence. The procedure of organisation of risk that are to be adapted by the managers of Foot
Pie that are as follows-
 Identification of risk – It is termed as initial section of risk management that involves
identification of risk that might be determined in functioning situation. As there are
diverse sort of risk that involves legal risk, market field risk, global manner of risk and
many other (Zhongming, and et.al., 2021). It is essential for the managers of Foot Pie to
determine risk that are exist in functional procedure of the business.
 Analysation of risk - It is essential for the leaders of Foot Pie to identify safety and
severity of risk to know its effects of risk on the management.
 Evaluation of ranking of risk - This section of risk management involves higher-
grading of risk as it offers resolution to diverse fields of risk.
 Treat risk - It is essential for the management to eliminate several risk factors that are to
be controlled in the management. Foot Pie management require to maintain associates in
their dealings of risk effectively and resolve issues.
CONCLUSION
As per the above report it has been be concluded that, the business plan contains various
information which helps the business to achieve its goals effectively and efficiently. A person
needs to consider various information in order to explain the business concept. In order to enter
in the new industry, it is important for the business to identify its industry and market. If the
organisation wants to enter in the new market. In order to identify the company leaders of the
organisation needs to observe various factors like power of customers and suppliers, competition,
substitute. If the organisation wants to know more about the market they can use marketing mix
which will help them to get the knowledge about the product, place, price and promotion.
Various tools are also there like value chain and business model which will helps in gaining the
more information related to the business.

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(Apostolopoulou, 2021)(Cerro Olarreaga, 2021)(Chambi Canahuire, Quiber Valdeyglesias, and
Quispe Salazar, 2021)(Duval-Couetil, Ladisch, and Yi, 2021)(Escribano, and et.al., 2021)
(Giorgi-Zariquiey, 2021)(Kanegae, Cernev, and Diniz, 2021)(Lee, 2021)(Merino Rodriguez,
2021)(Mohseni, 2021)(Muñoz Bernabé, 2021)(Nsour, and AL-Rjoub, 2021)(Rajesh, 2021)
(Roman, and Raphaelson, 2021)(Thomas, 2021)(Twaissi, and Aldehayyat, 2021)(Vivar
González, 2021)(Zhongming, and et.al., 2021)