Comprehensive Business Plan for Barclays Bank: Analysis & Forecast

This report provides a business plan for Barclays Bank, outlining the company's aims, objectives, mission, and vision. It includes a market analysis using Porter's Five Forces model, identifies key personnel, and details both short-term and long-term objectives. The plan discusses resource allocation, the need for external funding from sources such as investors and financial institutions, and strategies for selling products/services, including competitive pricing and social media marketing. The report also touches upon the importance of market surveys, SWOT analysis, and understanding the micro and macro environment. Finally, the plan describes the 4Ps of marketing (Product, Price, Place, Promotion) and includes a financial forecast to guide Barclays Bank towards sustainable growth and customer satisfaction. Desklib provides access to similar solved assignments for students.

Business plan for Barclays Bank

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Outline of business......................................................................................................................4
Overview of market.....................................................................................................................5
Who is involved in business........................................................................................................5
Short term and long term objectives............................................................................................6
Resources and need for external funding.....................................................................................7
Strategies for selling product/ service..........................................................................................7
Strategies for marketing product/ service....................................................................................8
Financial forecast.........................................................................................................................9
CONCLUSION................................................................................................................................9
REFRENCES.................................................................................................................................10

Executive summary
Business plan refers to a written document which includes, aims, objectives, mission and vision
statement. It also includes, outline of business, market analysis, strategies which can be applied
for selling product, financial forecast. The report examines, outline of business, its aims and
objectives. Overview of market, people involved in business and plans for growth of business.
Short term and long term objectives, need for external funding is discussed. Strategies for selling
product or service like, prices are low, for promotion social networking site can be used.
Strategies for marketing product or service and financial forecast is discussed.

INTRODUCTION
A business plan refers to document which contain details about company’s business
activities, their aims and objectives, strategies for achieving targets. It includes, marketing
strategy, analysis and financial plan (Tipu, 2019). Barclays bank provides different services like,
retail banking, commercial banking, investment, wholesale and private banking. Its headquarter
is situated in London, England, UK. Business plan of Barclays bank is discussed which includes,
aims and objectives of company, overview of market, short term and long term objectives.
Resources and any external funding if required, strategies for selling product, marketing plan and
financial plan.
MAIN BODY
Outline of business
It is important to make plans and strategies of business according to aim & objective so
that it becomes easy to accomplish targets. For survival and growth of business, managers make
aim, objective, mission and vision statement. It helps employees to work properly and reduce
confusion among workers. When aim and objectives are clearly defined then it is easy for all
members to work and they are doing work according to instructions given. This helps in
completing work on time and better plans can be made for future (McKenzie and Sansone,
2019). Managers are making aim and objectives of company so that employees can know what
they have to achieve. It is essential to make aims and objectives, mission and vision statement in
business plan because it helps in attracting people and creates a positive image in minds of
customers as well as investors.
Aim: To develop world class, satisfy needs of customers and clients by finding innovative
solution of their problem.
Objective- To create opportunities for growth of business and help people by providing them
good services.
Mission statement- To increase revenue by satisfying needs and wants of customers.
Vision statement- To achieve good growth by increasing presence in markets and making plans
for rapid growth.

Overview of market
Porter’s five force model is used for industry analysis which is Barclay’s Bank to understand
the dynamics of industry (Bruijl, 2018). Porter’s Five Force Model is used and framed which is
described below –
Threats of New Entrants – New banks help in creating innovation, and different ways of doing
things which helps in making and framing the scale through which Barclay’s Bank gets the
reduced costs, provides new value proposition to the customers.
Bargaining Power of Suppliers – Companies in the Foreign Money Centre Banks industry have
their suppliers so that they are able to buy the raw material. Margins are decreased for the
dominant position in Barclay’s so that they can earn the market.
Bargaining Power of Buyers – The Barclay’s Bank wishes to buy the best offerings which are
available in the market which helps them in paying the minimum price for the facilities of the
Bank. The bargaining power of the customers is higher.
Threats of Substitute Products or Services – The customer needs become different with the
competition in the market and this helps in analysing the market competitors and their way
through which all the purpose of producing the products and services are made in different
manner.
Rivalry among the Existing Competitors – Rivalry among the same industry type players is
intense which decreases the profitability of the Barclay’s Bank as it operates in the similar
industry (Grebenshchikova and Yakushev, 2017).
Who is involved in business
Barclay bank is providing good services to customers and their aim & objective is to
satisfy needs of customers and clients. For accomplishing targets it is important to select best
members who are having the ability to work efficiently and effectively. Managers should make
teams and divide work accordingly so that there will be no issue while achieving goals and
objectives of business. It is the responsibility of HR department to select best candidate for their
company so that targets can be accomplished. Management team of Barclays bank includes,
President, CEO, Managing director, managers of different department. All of them are highly
qualified and having experience. They are knowing how to handle situation and make plans so
that goals of business can be achieved.

Founder – John Freame and Thomas Gould who were doing business in Lombard street,
London.
CEO- Matt Hammerstein
President – Paul Compton
There are managers of different department and employees working according to
instructions given by their seniors. In Barclay bank, organisational structure is applied which
helps in completing work on time. Divisional structure is followed in Barclay bank in which
roles and responsibilities of every person is clearly defined and goals and objectives is also
mentioned. This helps in avoiding confusion and employees are knowing what they have to do. It
is important to apply organisational structure so that members can know their roles and
responsibilities; this also helps in reducing chances of duplicate work and employees can work
efficiently.
Short term and long term objectives
Short term objectives refer to plans which are made to be accomplished within short period
of time. It is the responsibility of managers to make plans or strategies for success of business
and identify weak points which should not be repeated next time. Generally, short term plans are
made by managers so that business can run smoothly and it helps in building good image in
minds of customers. Short term goals and objectives are of short period like, two weeks, four
weeks, not more than two months. It is easy for managers to make plans so that aim & objective
of business can be accomplished and there will be no issue (Wheelen and et.al., 2017).
Short term objective of Barclay plan is to satisfy needs of customers and build good image
in minds of customers. Managers of Barclay bank want to create unique identity in market by
providing good services to customers. The main aim of Barclay bank is to satisfy needs of clients
and try to give their best. For achieving targets, managers have to identify market situation and
according to that plans or strategies are made. It is important to focus on needs of clients because
if they are satisfied then business will run smoothly.
Long term objectives refer to goals which are to be achieved in future. Managers are
making plans which is to be accomplished within three months, four months or one year. It is
essential to make long term objectives so that employees can work accordingly and task can be
completed on time. When short term objectives are not achieved then managers try to achieve
long term goals for survival and growth of business. For every company, it is essential to make

plans or strategies for development of company (Gošnik and Kavčič, 2021). Barclay bank want
to earn revenue by satisfying need of client and aims to generate sustainable value. They want to
build positive image in minds of customers and provide them good facilities so that clients are
satisfied.
Resources and need for external funding
There are different type of resources which is required in Barclay bank for survival and
smooth running of business. It is important to arrange material and resources which is required
so that work can be completed on time. for starting business, funds are required and company
can take help from outsiders to run business smoothly. There are many external sources from
which funds can be taken and it helps in achieving targets. There are several external funding
sources such as, family and friends, venture capitalist, business angels, new partners, leasing,
government grants (Syafrida, Aminah and Awaludin, 2020). These are some sources from which
funds can be taken for running business and better plans can be made.
Barclay bank is taking funds from customers and clients like, individuals, small and
medium sized business, large corporates and multi-national companies. These are some sources
from where bank is arranging funds and it helps in achieving goals and objectives. They are also
taking fund from financial institutions, investors, funds, sovereign institutions and government.
Banks can take money from other banks, government, crowdfunding etc. So, there are many
options available for Barclay bank to arrange funds and they can choose any option which is
appropriate for them.
Strategies for selling product/ service
There are some strategies for selling product/ service to customers. It is the responsibility
of managers to identify market situation and needs of customers so that plans can be made
accordingly. To increase revenue of company, it is important to attract customers and increase
sales of company. Some strategies for selling product/ service to customers are, clearly define
customer, develop competitive advantage, use social media platform for attracting people, price
of product should be kept reasonable so that people can afford it. Effective presentations should
be prepared so that people can get relevant information and it helps in attracting them. Barclay
bank should focus on satisfying needs of customers and provide them good services (Arori and
Rugami, 2020). These are some strategies which can be applied by Barclay bank to increase
sales of company and attract more people.

Before making any plan managers should market survey so that better plans can be made
and it helps in identifying factors that may affect working of company. There are two types of
environmental factor i.e., micro and macro environment. Managers should identify these factors
so that business can run smoothly and there will be no issue. Micro environment refers to factors
which are present within the company and it may affect working of firm. Macro environment
refer to factors which are present outside the company but it has negative impact on working of
firm and affect performance of employees. It is important to determine these factors and conduct
market research so that goals and objectives can be accomplished. For survival and growth of
company, market survey should be conducted to determine positive and negative points and
better plans can be made for accomplishing targets.
SWOT analysis should be done for identifying strengths, weakness, opportunity and threat.
It helps managers in determining strengths of their company which helps in attracting people.
Weakness means to determine negative points or some qualities that competitors are having
better. It should be improving by managers to gain competitive advantage in market and to
satisfy needs of clients (GURL, 2017). Before making any plan, managers should identify choice
of customers so that better services can be provided to them. Opportunities should be identified
so that plans can be made accordingly and more revenue can be generated. Threats means to
identify strategy which is used by competitors and make better plans to accomplish goals and
objectives.
Strategies for marketing product/ service
The marketing plan consist of the plan which is being framed for knowing what is the scale
through which the components of market are varied and this helps in creating the Barclay’s Bank
at large scale (Yasa and et.al., 2020). The marketing plan consists of 4P’s which are described as
follows –
 Product – The products which the Barclay’s Bank uses are providing credit card
facilities to the customers, Barclay card along with personal and premier banking is
provided by the Bank.
 Price – The pricing strategy which Barclay’s follow is dependent upon the competitors
offering, customers demand and the regular offerings on the products and services.
 Place – The foreign business has been expanded over the years where the Barclay’s has
been delivering the products and services to the branches through the stores at large scale.

 Promotion – Barclay’s focuses ad follows the 360-degree marketing and promotional
strategy which helps in the marketing plan to reach to the customers effectively and
efficiently.
Financial forecast
This is financial forecast of Barclay bank in which they are investing £10,000 and estimation of
expenses is being done. Bank is raising fund from outside so that business can run smoothly and
to avoid problems.
Initial investment £10,000
Less: expenses
Sales and marketing £1000
Administrative expenses £2000
General expenses £1500
Net income £5500
Fund raising £4000
CONCLUSION
From the above discussion it can be concluded that, business plan plays a crucial role in
achieving goals and objectives of company. Aim, objective, mission and vision statement has
been discussed. Porter’s five forces, management team, short term and long term objective has
been described. Strategies for selling product or service like, identify choice of customer, to do
market survey, keep low prices, social networking sites can be used for promotion has been
discussed. Financial forecast has been described which includes, initial investment, expenses and
fund raising.

REFRENCES
Books and Journals
Arori, A. M. and Rugami, J. M., 2020. Personal Selling Strategies and Customer Loyalty among
Insurance Companies in Malindi Town, Kilifi County, Kenya. International Journal of
Business Management, Entrepreneurship and Innovation. 2(1). pp.36-51.
Bruijl, G. H. T., 2018. The relevance of Porter's five forces in today's innovative and changing
business environment. Available at SSRN 3192207.
Gošnik, D. and Kavčič, K., 2021. Analysis of Selected Aspects of an Organisation: The
Organisation as an Instrument, an Interest Group and as a Process. Managing Global
Transitions. 19(2).
Grebenshchikova, L. S. and Yakushev, N. M., 2017. Definition of Competitiveness of the
Enterprise Using the Five Forces of M. Porter. Vestnik IzhGTU imeni MT
Kalashnikova. 20(3). pp.51-53.
GURL, E., 2017. SWOT analysis: A theoretical review.
McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence from
a business plan competition in Nigeria. Journal of Development Economics. 141.
p.102369.
Syafrida, I., Aminah, I. and Awaludin, T., 2020. Securities Issuance Considerations As an
External Funding Source for Sharia Commercial Banks. Economica: Jurnal Ekonomi
Islam. 11(2). pp.211-233.
Tipu, S. A. A., 2019. Business plan competitions in developed and emerging economies: What
do we still need to know?. Journal of entrepreneurship in emerging economies.
Wheelen, T. L., and et.al., 2017. Strategic management and business policy (Vol. 55). Boston,
MA: pearson.
Yasa, N., and et.al., 2020. The role of competitive advantage in mediating the effect of
promotional strategy on marketing performance. Management Science Letters. 10(12).
pp.2845-2848.