Detailed Business Plan: Coffee Shop - Strategy and Financials

This business plan presentation outlines the strategy for a coffee shop, detailing its services, marketing plan, target customers, and competitive landscape. The services offered include various coffee types, fresh beverages, and comfortable seating with designated areas for business meetings and kids. The marketing plan focuses on the 7Ps: Product (fresh, organic coffees), Place (attractive ambience), Price (competitive discounts), Promotion (social media), Physical Evidence (eco-friendly packaging), People (employee satisfaction), and Process (hygiene). Marketing strategies include promotion and distribution, along with a sales strategy to increase customer engagement and sales. The target market encompasses all customer segments, utilizing STP (Segmentation, Targeting, and Positioning) to cater to diverse customer needs. Competition analysis identifies major players like Costa and Starbucks, emphasizing the need to meet customer requirements and gain trust. The plan also addresses staffing and HR requirements, focusing on hiring appropriate personnel and ensuring a healthy work environment. A financial summary provides insights into setup costs, revenue forecasts, and profitability. The plan concludes that it helps the owner to understand the financial summary, marketing plan, competition, staffing, and HR requirements of the coffee shop.

BUSINESS PLAN FOR
COFFEE SHOP

TABLE OF CONTENT
 INTRODUCTION
 SERVICES OFFERED
 MARKETING PLAN
 TARGET CUSTOMERS
 COMPETITIONS
 STAFFING AND HR
 FINANCIAL SUMMARY
 REVENUE FORECAST
 CONCLUSION
 REFERENCES

INTRODUCTION
 Business Plan help to describe the details how business
start. It is used to defined objective and goals of business.
 This presentation help to give business plan of coffee
shop.
 Proposed coffee shop deal with different products and
services like they provide different varieties of coffees,
100% natural ingredients and peaceful place with
different section for young generation, business meetings
and for kids.

Services offered:
 The Coffee shop will offer:
 Different variants of coffees and
beverages.
 Fresh beverages with 100% natural
ingredients.
 Comfortable sitting for customers
along with special areas for
business get-together.

Marketing plan:
7Ps of marketing mix:
 Product:
 Includes all physical products and services
offered by companies.
 The proposed Coffee shop will sell all the
fresh and organic coffees and beverages.
 Different types of coffees for the coffee
lovers.
 Home delivery services with 0 delivery
charges within 5kilometres as regard to
Covid situation.

Continued…
Place:
 Includes the place of actual offering of services
and products.
 Attractive and differently designed ambience for
different purpose.
 Separately designed sections for different purpose
including the party zone and business meetings.
Price:
 Proposed Coffee shop will provide special and
delicious products at special discounts.
 100% budget beverages.
 Competitively low cost and pocket friendly deals
fresh drinks.
 High discounts on combo offers.

Continued…
Promotion:
 Using of social media with due
consideration on advertisement.
 Online and digital promotion will be more
focused by the proposed Coffee shop.
Physical evidence:
 More focus on disposable and
environmental friendly packaging.
 Safe and no leak packing of products for
home delivery purpose.

Continued…
People:
 Focus on the employees and their satisfaction.
 The Coffee shop is coming with the policy of ensuring healthy and
safe work environment for its staff.
 Proper safety measures will be taken by the Coffee shop in respect of
Covid situation.
 Financial and moral both aspect will be considered by the Coffee shop
regarding the employees.
Process:
 Focus on the actions and process taken by the company to deliver its
products.
 Hygiene element will be more focussed by the Coffee shop while
providing the services.
 All guidelines will be followed by the Coffee shop in regard to
ensuring good health of its customers and employees with respect to
Covid.

Continued…
Marketing Strategies
 Promotion and Distribution
 Proposed coffee shop can use promotion and distribution marketing strategy.
 In this strategy coffee shop can use competitive advantage by updating its menu with unique flavours.
 This strategy can help coffee shop to release news to local media and magazines to promote their
business.
 Coffee shop owner can use different media platform to promote their shop and coffee.
 They can also use unique flavours in coffee to attract new customers.
 For distribution, they can use new and unique cups for coffee and packaging.
 Coffee shop owners can also use delivery vehicles for home delivery.
 Sales Strategy
 This strategy help in distribution of coffees and also help to increase sales.
 Coffee shop owner can increase it sales by getting feedbacks from customers.
 They can also use online and phone order to save customers time and by this customer can easily

Target customers:
 The proposed Coffee shop is going to target the
customers of all the sections. However, it would adopt
STP policy while targeting its customers:
Segmentation, Targeting, and Positioning:
 Segmentation:
 Dividing whole market into different segments.
 The coffee shop is going to divide the whole market as
per the behaviour, beliefs, lifestyle of the customers.
 Benefits or demographics along with culture is also to
be considered by the coffee shop while segmentation.

Continued…
Targeting:
 It includes targeting the divided sections.
 coffee shop will make the different policies to target the segmented section of customers.
 More focus will be lied on those customers who have no interest in order to develop interest
and promote the brand.
Positioning:
 Focus on taking the views of customers towards the business and helps the companies to
know their market position.
 coffee shop will adopt the policy of taking feedbacks of the customers towards its products.
 Necessary changes will be meet in case of demand.
 Competitive position can be analysed by the coffee shop.

Competition:
 Face strong competition in the
market.
 Major competitors may includes
Costa, Starbucks and various other
with strong positioning in the
market.
 Market and consumer needs are
continuously changing which will
creates more difficulties for the
coffee shop.
 Meeting the customer requirement
along with gaining of trust is going
to be very competitive for coffee
shop.