Friends Care Home Ltd: Business Plan for The Pitch Project, Level 3

This report presents a comprehensive business plan for Friends Care Home Ltd, a government-owned 50-bed residential nursing home. The plan outlines the business overview, including its core services (room and board, medical care, personal care, and social activities), target market (elderly and disabled individuals), and immediate and future business aims (promoting residents' quality of life and providing necessary assistance). The report details the management structure, including team skills, roles, and responsibilities, and identifies skill gaps. Market research, including primary and secondary research, is conducted to analyze competitors (Everycare and Care 24*7) and develop a marketing strategy (product, price, place, and promotion). The operations and logistics section covers premises, equipment costs, transport needs, legal and insurance requirements. The plan also includes a questionnaire to assess the company's performance and customer satisfaction. The business aims to leverage its governmental status for funding and marketing advantages, while also focusing on diversifying services and enhancing staff competency. This assignment aims to create a business plan for a care home including all aspects of the business to ensure its success.

Insert Business Name
Delete cover page where appropriate
Insert graphic or logo
Insert ID number

Table of Contents:

Section One
Scenario: A: B: C:
Business Overview
1.1 Business summary: Please write business outline. (who, what, where, When and how)
Friends care home Ltd is the government owned 50 bed residential nursing home which has been just started
and coming out of the special measures. In which all staff is new and hired on contract base after the
takeover. This nursing home is currently having 21 residents which is due to the impact of COVID-19
outbreak. Moreover, the property and equipments of nursing home is in good state as all repaired and rooms
has been refitted in last month. Along with this, it is on the lease of 25 years on its full insuring and
repairing.
1.2 Describe your core product or service:
in this the core product and service is room and broad to every individual which have been living there along
with provides treatment service by the doctors and to the individual which are suffering from disease.
Moreover, personal care which will includes dressing, bathing etc. there will be 24 hours emergency care
will be available. In addition to this, social and recreational activities also be provided.
1.3 Your immediate and future business aims:
the future business aims is to promote the way of life of residents which have been going to provides them
opportunity to enjoy to the greatest extent possible, their rights which they should have as an human beings.
Along with this, the company will aim to provides proper assistance which they have been need in their day-
to-day life.

Raleway
1.4 Please state the amount of seed capital required and partner investment : (Up to a maximum of
£40,000)

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferrable and professional skills as
per your current CVs only).
 Strong interpersonal skills in which all nurse and caretakers should have some level of
communication and interpersonal abilities through which resident feel connected and enjoy to the
greatest extent.
 Patience and flexibility so that resident can be handle in better way.
 There are should be clinical skills so that if any emergency occurs will be handled in effective
manner
 technology skills which has been involves the ability to use wide range of technology for monitor
vital signs and maintain patients records effectively.
2.2 Each team member’s roles and responsibilities:
production and service team: members in this team are responsible for providing services to residents which
has been involves bathing, dressing etc.
operational team: in this team, staff has been responsible for managing all day-to-day activities along with
proper record of each residents and also manage daily basis expenses.
Finance team: this team is responsible for finance of nursing home
2.3. Identify your company’s skill gaps, then chose one role and create an advert with the skills
required and their roles and responsibilities.
I believe that what is needed for our business is a person that has more than 5 years’
experience in order to take charge and give ideas which could help the business grow
and expand.

JOB ADVERTISEMENT
We're HIRING !!
Healthcare servants (Full-Time)(Experience in domestic abuse min 3. Years)
The healthcare worker will work for Vulnerable and Weaker population of society. You will be in a team
responsible for being ready for families and individuals that need our help. People who have experienced
weak health, sometimes struggle to find people to survive with well conditions, so we must be ready to
listen and help people with the issues they may have.
The employee must be available when needed. And the responsibilities are:
 Helping individuals, families, groups and communities develop their capacity and access to
resources, including health insurance, food, housing, quality care and health information
 Facilitating communication and client empowerment in interactions with health care/social service
systems
 Helping health care and social service systems become culturally relevant and responsive to their
service population
 Helping people understand their health condition(s) and develop strategies to improve their health
and well being
 Helping to build understanding and social capital to support healthier behaviors and lifestyle
choices
Training is provided for 7 days. The deadline for applying for vacancy is 25th March, 2021.
Pay and Benefits
 £1,000 per month
 20 Days Annual Leave
 Pension Scheme
 Work Phones
Contact us today
If any of you are interested to join us or have any relative
interested please contact us on the given mail id and address :
 [e-mail]
 South Street, Ramford, London

Section Three
The market/customer profile.
3.1 Describe your target market profile and where are your proposed customers based:
The market of Nursing industry deals with providing providing a humane treatment to the problems
of Human beings related to healthcare and diagnosis. The approach here is physical and psychological as
well. In the context of nursing, it is well said that Doctors cure but nurses care. They are present in the first
aid for patients when they arrive in hospital and they are the one engaged in providing post-treatment
services and care. With the time, role of nursing have evolved and it has become both science and art.
Friends care is the organisation which has been now captured by government. The company not only
deals in providing healthcare services to people but also many range of social services to elder populations
and disabled people. The they form most potential set of customers for Friends care. Since this the
population of weaker section of society there presence could not be stated consolidated in urban areas. They
are most likely to be present in countryside and suburbs. Being a governmental agency now, it is also a prior
responsibility of Friends care to serve weaker regions and weaker sections of population in United Kingdom.
It must work in order of their upliftment.
3.2 Describe your perceived competitive advantage/USP:
The biggest competitive advantage available to Friends Care Ltd is that it is Governmental
organisation now. When governmental organisation have a set of many responsibilities, there are many
advantages as well available to them. The biggest advantage is they are securely funded by government.
Where funding and its insecurity is biggest challenge for private players. A governmental organisation
enjoys sufficient and timely payment of funds. Also all other work related to development of premises,
availability of materials and accessories and many other important things are managed by Government only,
in line of fulfilling its public responsibilities.
Second big competitive advantage to Friends care Ltd is that, a pubic sector organisation is one that
hardly needs any marketing. In case of Friends Care Ltd, marketing of the organisation is further helped by
its motives of serving elderly and disabled section of society. This attracts a sense of respect from public.
Thirdly, there is competency of staff. In Friends care organisation staff of nurses and midwives
especially are working from many many years. Here, while serving a particular type of job in particular
organisation have enhanced efficiency of staff remarkably.
Fourth, a stable motive have helped Friends Care Ltd to achieve organisational efficiency as well.

Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary research.
Provide a questionnaire with 5 suitable questions and state the objective of said questions.
Questionnaire:
Q1: Is the company fulfilling clients with the service provided?
(a) Yes (b) No
Q2: Is the organisation catering to the needs of the society?
______________________________________________________________________________________
(a) Yes (b) No
____________________________________________________________________________
Q3: Is the company profitable in the industry or not?
______________________________________________________________________________________
(a)Yes (b)No
__________________________________________________________________________
Q4: Does the organisation use all the resources available with it in an effective way or not?
(a) Yes, It does. (b) No, It doesn't
Q5: Will people recommend this service to other people? If No, why do you think they will not?
______________________________________________________________________________________
______________________________________________________________________________________
The primary data was collected by survey by asking people their views about the business idea so
that the feasibility of the business can be checked. The secondary research was performed with the help of
already available sources on internet and other printed media. The data of similar business and non-profit
organisations were taken to assess the hindrances such business will face.

4.2 Competitor analysis
(Based on your market research, analyse two key competitors and explain how your business will
compete with them) (You may consider a SWOT here)
Based on the market research conducted, key competitors standing before Friends Care Ltd in Care
industry, can be considered as:
Everycare (Hillingdon)- Everycare is the organisation dedicate and motivated for providing healthcare to
adults. Besides it is a private organisation and Friends Care is governmental, Everycare have its own
limitation.
Care 24*7- Care 24*7 is the organisation engaged in providing all time independent and at home services of
to patients.
Friends care lags behind Everycare is offering additional services to its patients, like Home and
accommodation.
To achieve its goal of adequate social service Friends Care is must required to focus on this point. On the
other hand, Friends Care can focus over diversifying its services to other weaker and vulnerable sections of
society like Women and victims of heinous crimes as well.

4.3 Marketing strategy
(In support of your business social media campaign, describe your marketing and branding strategy,
with reference to researched materials. Identify the most appropriate strategies, (You may consider
a 4 or 7ps etc. )
 Product: The company is dealing in healthcare services, consultation and other services which are
required by mainly elderly and disabled people.
 Price: The organisation basically is run on funds, grants and aids of government. It is a governmental
organisation so it does not charge abnormally high amount from the people who avail these services.
 Place: The Company is going to operate in countryside and rural sections of country, accessible by
vulnerable sections properly.
 Promotion: Friends Care will be promoting through social media and capturing a wide audience. It is
known thatmajority of the population uses social media, so this will capture these individuals’
attention. We will also be putting up posters and signs on official pages of company.
4.3b. How and where will you launch your product or service.
As above information states, Friends Care will be making social media pages around 2 months in
advance, to gain an audience of vulnerable sections and general public as well. Once it have started our
social media pages, we will be personal messaging social media influencers and celebrities to ask for their
help to spread the word, this will allow us to gain more followers and reach possible victims.
We will also put posters all around London with our social media tags and numbers, allowing people
to take pictures of the posters if they are in need to send them to someone in need. Some victims might not
have social media, so having posters will allow them to find the number while they’re shopping or just out.

Section Five
Operations and logistics
5.1 Premises and location.:
5.2 Equipment & Set up Costs and suppliers:
Product Supplier Cost(£)
Advance
Rent/deposit
Rent Government 2592
Social media
logo
development
- 11
Work Phones
Purchased
2997
Advertisement Public Figures 9000
5.3 Transport needs:
We will have to lease a vehicle, most probably a van for maximum of £250 per month.
5.4 Legal requirements:
Partnership Agreement etc.
As the business will be owned and managed by three directors there will be a need of partnership agreement.
The agreement must be formed to cite the liability of each owner as there will be no profit and all the receipts
and donations will be used in the business only.
5.5 Insurance requirements:
Business Insurance etc.
Insurance will protect the business from uncertain losses which can occur when the equipments used by
business turns out to be faulty and causes some loss to the business.
5.6 Other required Certifications:
The business will have to get registered its partnership deed with the respective authority. The employment
guidelines must also be followed in order to maintain staff.
5.7 Fixed monthly Costs as per cash flow: