Natural Touch Business Plan: Organic Fruit Juice Market Analysis

This document presents a business plan for "Natural Touch," a venture focused on providing organic fruit juices, capitalizing on the increasing health consciousness post-COVID-19. The plan details the company's structure as a partnership, its manufacturing process emphasizing natural nutrient ...Read More

Business Plan

Table of
Content
 Introduction
 Business Description and Structure
 Market research and strategies
 Management and Personnel
 Financial Document
 References

Introduction
 Business is defined as process of establishing
companies by entrepreneurs through conducting
several activities such as manufacturing, trading,
promoting and other functions related to products
or services. Organisations operate their business
operation on both national and international level
in order to enhance their market share along with
gaining competitive advantage over other in the
market. Entrepreneurs start their business venture
with some innovative ideas which assist them in
gaining differentiation factor over other
companies present in the market.

Business
Description
and Structure
 “Natural Touch” is a small business venture which
provides organic fruit juices for customers. It has been
observed that after COVID-19 people have become
more concerned towards their health which has made
them shift their preferences towards organic or natural
food products.
 The manufacturing process of the respective company
to make organic fruit juices is very effective and
natural so that important nutrient of fruits remains in
the juice. The manufacturing process include several
steps such as selection of fruit raw material, extraction
of juice, filtration, homogenization, deoxidization,
concentration, modification of ingredients, packaging
and purification.

Continue
 The legal structure of the company is in the form of
partnership where it is owned by two partners who
share liabilities and profit. This legal structure helps
company in operating its business functions
smoothly and effectively along with sharing
responsibilities equally.
 This legal structure also helps the respective
company in bringing new ideas that could benefit it
and provide competitive advantage in the market.
The respective company implements trademark type
of intellectual property which helps it in protecting
its logo and designs from rivals. It also provides
legal protection for this brand and guarding against
any fraud.

Market
research and
strategies
 The notion of naturalness and
functional advantage related to
composition of juices had been
enhancing which results into high
demand of fruit juices in the market.
The market of the country is presently
driven by increasing customer demands
for healthy food products, chaotic
lifestyle product innovation and
improve standards of living.

Continue
 As the business model of the respective company is
Business to Consumer (B2C) therefore it has
implemented several strategies which helped it in
reaching large base of customers and capturing
positive market position. The marketing strategies
executed by the respective organisation include
advertisements on both online and offline channels
along with trading through their website.

Continue
 The sales forecast is defined as estimation of quantity of commodities and services the
company sells during the forecast period including the prices of products and services along
with evaluating profit it could gain in the future. The provided below is sales forecast of the
“Natural Touch” on the basis of products it is providing in the market for customers.

Management
and Personnel
 Executives and managers of the “Natural Touch” implements their
expertise in order to provide the company more innovative ideas and
providing it a competitive advantage over other in the market. The
below provided is an example of marketing manager and executive
in order to understand how they help the respective company in
enhancing its performance.
 Marketing manager
 Marketing Executive

Financial
Document
Postage &
Stationery 100 101 101 100 110 102 103 101 111 121 120 121 1291 1299 1320
Repairs &
Maintenance 25 23 25 14 25 26 42 62 12 62 41 245 602 627 628
Travelling &
Motor Expenses 100 100 100 100 100 100 100 100 100 100 100 100 1200 1200 1200
Loan Installment 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 14400
1440
0
1440
0
Telephone
Expenses 51 52 51 52 53 52 55 50 51 52 51 52 622 636 654
Professional Fees 225 226 224 225 226 214 236 214 252 262 241 201 2746 2789 2985
Advertising &
Promotions 225 225 225 225 225 225 225 225 225 225 225 225 2700 2700 2700
Miscellaneous
Expenses 24 26 25 26 25 21 21 24 29 28 27 28 304 319 326
TOTAL
EXPENSES £ 3465 3468 3466 3457 3479 3455 3497 3491 3495 3565 3520 3687 42045
8062
5
1577
82
Net Profit (Loss)
Before Tax -1815 -1193 -566 -382 674 777 848 1132 855 556 529 1323 2738 7291
1577
5

Conclusion
 From the above conclusion it has been concluded that establishing a new business
venture is not an easy task as it requires lot of market research, knowledge about
demands of customers, investments, marketing strategies and other operational
activities. It has also been observed from the above presentation that it is important for
business ventures to promote their products or services through advertising them on
different online and offline channels. Managers and executives also play major role in
operating business operations smoothly through implementing their expertise according
to job role. It could also be said that budget or financial component in business venture
also have major part in delegating amount to different departments so that they could
perform their activities effectively. It has also been evaluated that different executives
and managers play a very important role in making a business more productive and help
the company in gaining competitive advantage over others in the market by
implementing their expertise.

References
 Troshina, E.P. and Mantulenko, V.V., 2019, April. Influence of digitalization on motivation
techniques in organizations. In International Scientific Conference “Digital
Transformation of the Economy: Challenges, Trends, New Opportunities” (pp. 317-323).
Springer, Cham.
 Mani, S. and Mishra, M., 2020. Non-monetary levers to enhance employee engagement in
organizations–“GREAT” model of motivation during the Covid-19 crisis. Strategic HR
Review.
 Tuan, L.T., 2019. HR flexibility and job crafting in public organizations: The roles of
knowledge sharing and public service motivation. Group & Organization
Management, 44(3). pp.549-577.
 Schunk, D.H. and DiBenedetto, M.K., 2020. Motivation and social cognitive
theory. Contemporary Educational Psychology. 60. p.101832.
 Rheinberg, F. and Engeser, S., 2018. Intrinsic motivation and flow. In Motivation and
action (pp. 579-622). Springer, Cham.

Thank-You !!