Entrepreneurship Presentation: Business Plan for Memorable Gift Shop

This presentation outlines a business plan for a "Memorable Gift Shop," focusing on innovative gifts for various occasions. It covers key aspects such as the business model, entrepreneurial competencies, objectives, and a PESTEL analysis. The presentation also addresses competition, product strategies, and marketing through segmentation, targeting, and positioning (STP). It includes a sales forecast for the first two years, financial projections requiring €35,000 in funding, and concludes with projected income statements, balance sheets, and cash flow statements. This comprehensive plan aims to establish a successful gift shop with both offline and online services, targeting a wide range of customers in the UK. Desklib provides access to this and other solved assignments for students.

ENTERPRISE
AND
ENTREPRENEURSHIP

TABLE OF CONTENT
• Introduction
• The concept of business model
• Entrepreneurial competences with team
• Objectives
• PESTEL factors
• Competition and The product
• Marketing the business: Segmentation, Targeting & Positioning
• Sales forecast
• Financial projection
• Conclusion

Introduction
Entrepreneurship is undertaken as the concept of
developing as well as maintaining business firm for
obtaining profitability through undertaking various
risks within corporate world. This presentation is
based memorable gift shop that would innovative
gifts. This PPT includes PESTAL factors, STP, sales
forecast and others.

The concept of business model
Within this business plan, I would going to develop a memorable
shop which facilitates innovative gifts for planned, special, annual
and other occasions. Moreover, in it I also involves stationary items,
greeting cards, antique items and many more. Respective shop would
also provide offline as well as online services to its targeted clients.

PESTEL factors
I also performed the PESTLE analysis through undertaking various factors that are mentioned below:
• Political factors
• Economical factors
• Social factor
• Technological factor
• Legal factor
• Environmental factor

Competition and The product
During planning, I would also taken care of competitors so it has been
analysed that memorable gift shop have various competitors such as
top gift limited, suck UK alternative gift and many more. this has
been also determined that for sustaining into long duration, I
required to face its rivalry through developing several tactics such as
lower costs, offers, discounts and so on.

Marketing the business: Segmentation, Targeting & Positioning
For marketing the memorable gift shop
business, I have performed the STP
model. As with assistance of this, I
would able o evaluate the commercial
effectualness, valuable segment selection
as well as application of marketing mix
for positioning their products.

Sales forecast
Category (Products) Year 1 Year 2
Sales Unit Selling Price Amount
(€)
Sales Unit Selling Price Amount
(€)
Greeting Card 700 10 7000 1200 10 12000
Calendar 1000 10 10000 1500 10 15000
Stationery Item 500 10 5000 2000 10 20000
Photo Frame 500 10 5000 1300 10 13000
Antique Products 1000 10 10000 1000 10 10000
Soft Toys 500 10 5000 1000 10 10000

Financial projection
I would also highlighted the financial
projection of The Memorable Gift
Shops will require €35000 to start the
new business in UK. On the other
hand, the business has already acquired
the funds from market and financial
institution which are as follows:
Particulars Amount
(€)
Bank Loan 23000
Issuance of Shares 5000
Opening cash balance 2000
Total 30000

Conclusion
The presentation has concluded the various sections of business plan
such as new business description, products, marketing analysis,
financial analysis etc. Further, the presentation has also concluded
the projected income statement, balance sheet and cash flow
statement of Memorable Gift Shop

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