Business Plan: Gladiator Management Pty Ltd. - Analysis Report

This report presents a comprehensive business plan analysis for Gladiator Management Pty Ltd., a security services company based in Sydney, Australia. The report begins with an executive summary and table of contents, followed by an introduction to the business, its objectives, mission, and vision. It details the services offered, including security guard services, security audits, and referrals to security technology providers. A thorough market analysis is conducted, including market segmentation, target market strategy, and competitive analysis. The report further outlines the company's strategy and implementation plan, employer responsibilities, and legislative requirements. It also includes a discussion of the company's competitive advantages, uniform and badge designs, procedures for checking licenses, training standards, sales forecasts, break-even analysis, and projected cash flow statement. The report concludes with a summary of key findings and recommendations for the company's success. This assignment is contributed by a student and is available on Desklib, a platform providing AI-based study tools for students.

Running head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Author note

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Executive Summary
The report has helped in analysis of the business plan for the security business which has
been situated in Sydney, Australia. Furthermore, the marketing and competitive advantage of
the company has been analyzed in an effective manner which has helped the company in
managing the differences in an effective manner. Furthermore, the financial plan for the
company along with the cash flow of the company has been done which will help in
managing the differences effectively.

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Table of Contents
Introduction................................................................................................................................3
Overview of Gladiator Management Pty Ltd. Company.......................................................3
Objectives...............................................................................................................................3
Mission and Vision................................................................................................................4
Services Offered by Gladiator Management Pty Ltd. Company...............................................4
Market Analysis Summary.........................................................................................................5
Segmentation of the Market...................................................................................................6
Target Market Segment Strategy...............................................................................................7
Competition and Buying Patterns..............................................................................................8
Strategy and Implementation Summary.....................................................................................8
Employer Responsibilities and Legislative Requirements.........................................................9
Employer Responsibilities.....................................................................................................9
Legislative Requirements.......................................................................................................9
Competitive Advantage............................................................................................................10
Description of the Uniform and Shoulder Badge Designs.......................................................11
Procedures Used to Check the Expiry Dates of Licenses and Registration of Employees and
Organization.............................................................................................................................12
Training and Supervision Standards........................................................................................13
Sales Forecast...........................................................................................................................14
Break-Even Analysis................................................................................................................15
Projected Cash Flow Statement...............................................................................................16

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Conclusion................................................................................................................................17

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Introduction
The report helps in the entire analysis of the business plan for Gladiator Management
Pty Ltd. Company. Proper analysis of the different objectives along with mission and vision
has to be identified in an effective manner which will help in analysis of the market along
with summary of the target market. The buying patterns of the customers along with
competitive analysis is required to be done effectively. The financial analysis of the company
is required to be adopted in an effective manner which will help in analysis of the cash flow
and profit and loss statement in an effective manner.
Overview of Gladiator Management Pty Ltd. Company
Gladiator Management Pty Ltd. Company is one of the start-up company which will
be established in Sydney, Australia. The main aim of the business is to provide security
guards for different kinds of business along with performing security audits and referrals to
the equipment providers to the different commercial buildings, retail business along with
other special events and business along with other clients as well. The business of Gladiator
Management Pty Ltd. Company seeks to acquire capital from the angel investor and this will
expand to different additional cities in Australia as well.
Furthermore, the company will be growing the employee base of the security guards
in a careful manner which will be based on the contracts of the different clients and this can
be used both for full and part time employees who are working in the organization. The cross
margin of the company will be similar to the industry and there will be different investments
which will help them in expanding their location outside the additional cities.
Objectives
There are different objectives of Gladiator Management Pty Ltd. Company which are
described as follows:

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 To employ more than 30 full time security guards along with accurate security
services to the customers at the end of the third year of the operations
 To supply the security guards to different buildings on full time basis by the end of
the third year of the operation
 To earn more than $2 million in the revenue with more than $300000 net profit in the
third year of then operation
Mission and Vision
The mission of the company is to remove the worries for the different clients who
require the different kinds of security services for the commercial buildings along with
different facilities by providing the excellent kind of customer service along with providing
in-depth training to the employees which will help the company in providing in depth training
to the employees in an effective manner.
The vision of the company is to know the needs of the clients and listen carefully to
the demands in an effective manner. Furthermore, the monitoring of the quality security
guard service to offer quality assurance in an effective manner.
Services Offered by Gladiator Management Pty Ltd. Company
There are different services which are being offered to the Gladiator Management Pty
Ltd. Company which will provide the trained guards for analysing the different approaches in
an effective manner.
 To guard the entrances along with screening the guests along with the different
employees (Barney, 2014)
 To monitor the different clients’ premises with proper video surveillance equipment
 To protect the clients’ assets along with the employees and guests
 To deter the crime with visual presence

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 To respond to the different employee and customer health emergencies along with
different accidents
 To eject the unwanted customers or the trespassers
Furthermore, the firm Gladiator Management Pty Ltd. Company will be offering the
security audits along with providing proper recommendations for the different security plans.
There will be different referrals provided to the different providers of the security technology
such as installation of the camera system. Additionally, this will be seen that the guards in the
company will be kept in constant communication with the team along with portable two-way
radios as this will be useful for the company in maintaining proper safety procedures in the
business (Cohen & Olsen, 2015).
Market Analysis Summary
Proper market analysis summary is essential to be conducted as this will help in
understanding the different kinds of competitors which are present in the market. The market
for the different security guard and security services includes the building management
organizations, retail businesses along with event venues as well.
On the other hand, this has been seen that there has been 3% decline in the revenue in
the year 2008 and this was caused due to recession as well. However, this has been expected
that there will be increase in the market share due to the increase in the security kind of
services by the different companies in an effective manner.
Furthermore, of the different kinds of potential targets available in the respective
market, Gladiator Management Pty Ltd. Company will be focusing mainly on the building
management organizations and the retail businesses at the outset. These businesses will be
requiring steady security needs and serving them is simpler than the serving the special
events.

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Segmentation of the Market
The market analysis table will help the Gladiator Management Pty Ltd. Companyin
analysing the market segmentation for the different security guards in the office.
Furthermore, this has been noticed that the growth is slow in the entire market and the new
development is not prevalent in nature for Gladiator Management Pty Ltd. Company as well.
Building management organizations is the first segment wherein this has been seen
and noticed that these institutions install surveillance cameras along with employment of
different security guards in the companies to monitor the equipment and this will help
Gladiator Management Pty Ltd. Company in analysing the different kinds of safety
procedures which can be applied by the guards or the security services hired and purchased
from Gladiator Management Pty Ltd. Company. These kinds of companies often work with
number of commercial or the residential kind of buildings as to establish relationship with the
reliable kind of vendor for the different security needs which are essential (Steinbach, 2017).
Event Venues is the other segment which will be using security guards or the
different security services as to monitor the list of guests along with the fire capacities to
organize the emergency response. Furthermore, the night clubs along with the different bars
is included in this category and this can be seen that there is limited time span for the security
audits and the situations change fast which creates stress for the business as the trained
guards are required to be provided ton such events (Slack, 2015).
Educational Institutionsis the major segment wherein there are different primary and
secondary schools wherein the security officers are being employed to patrol and guard the
campuses and the buildings of the schools. Furthermore, the institutions employ the own
house security staff and they will help in managing the different issues in an effective manner
(Morschett, Schramm-Klein &Zentes, 2015).

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MARKET ANALYSIS
Potential
Customers
Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
Building
Management
Companies
0% 500 500 500 500 500 0.00%
Event
Venues
1% 100 101 100 102 103 1.012%
Educational
Institutions
1% 75 75 90 90 75 0.81%
Total 0.67 675 676 690 692 678 1.75%
Growth Year 1 Year 2 Year 3 Year 4 Year 5 CAGR
0%
10000%
20000%
30000%
40000%
50000%
60000%
70000%
80000%
MARKET ANALYSIS
Building Management Companies Event Venues
Educational Institutions Total
Target Market Segment Strategy
Gladiator Management Pty Ltd. Company will be targeting the two kinds of target
markets in the initial stage that will include building management companies along with the
retail businesses. These are the two segments require the ongoing security vendors as well as

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they are eager to establish long-term relationships. Furthermore, then good customer
relationship along with the quality assurance is essential in nature as this will assist in
retaining the competitive pricing along with it will become the true partner in the entire
protection of building or the assets of the business in an effective manner. Furthermore, there
are other market segments as well that includes the strong foothold establishment as well
(Bettis, 2016).
Competition and Buying Patterns
There are different top players in the market which includes Allied Security LLC
along with the Brink’s Company. These are the different huge players which provides
services for the huge number of markets which included chemical, petrochemical along with
the different universities which require proper security services which are mandatory for the
company in an effective manner. Furthermore, the small security organizations need to
achieve which will be based on the expertise along with the reputation of the founding
managers which will help in the growth of the team and this will help them to satisfy the
different customers and meet their expectations (Rothaermel, 2015).
Strategy and Implementation Summary
The strategy which will be adopted byGladiator Management Pty Ltd. Company will
require different kinds of implementation of strategies which will help in managing the
different kinds of operations in an effective manner. In order to achieve the strategy, proper
development of the security forces which will help in guarding the customers in an effective
manner(Ginter, Duncan & Swayne, 2018).
The guards are required to be trained for the different positions such as check-in,
patrol and surveillance positions. Furthermore, proper advertising and targeted lists to locate
along with to market the market segments is required to be done in an effective manner.

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Furthermore, the entire focus is on the different kinds of guard services along with high
consulting audits, while referring and outsourcing to the different vendors for security
equipment or the needs of the system (Johnson, 2016).
Employer Responsibilities and Legislative Requirements
Employer Responsibilities
There are different responsibilities of the employer in the organization which require
proper ascertainment of the different kinds of services which are required to be provided to
the employees. Furthermore, the health and safety of the employees is required to be
addressed by the employees which will help the employer in increasing the morale of the
employees in a positive manner (Hill, Jones & Schilling, 2014).
Furthermore, the employer needs to analyze the different kinds of payments which are
required to be provided to the employees working in the organization along with training
provided to the employees which will help the company in providing proper education to the
employees which will make them steady in performing their tasks in an effective manner.
Legislative Requirements
There are different kinds of legislative requirements of the Gladiator Management Pty
Ltd. Company includes the following:
Firstly, providing proper fingerprints for the security licences as this will be essential
for them in managing the different kinds of activities effectively. Furthermore, there should
be disqualifier offences for the different security licences. In this scenario, this can be
analysed that there are different situations wherein this has been seen and analysed that the
security officers are not performing their duties accordingly and this will create huge
discrimination in the work which is performed by them (Hill, Jones & Schilling, 2014).

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Furthermore, the refresher training for licensed bodyguard or the crowd controllers is
essential in nature which is required to be adjusted effectively. In this scenario, the training
courses must be repeated in nature which will help the employees of the company in
maintaining the different copyrights and patents as well. Furthermore, the security license
exemption on the ID scanning which will help the company in managing the different kinds
of regulations in an effective manner. These are the different legislative requirements which
are helpful in managing the different legal requirements in an effective manner.
Employee Responsibilities
There are different kinds of responsibilities of the employees in the security
organizations which is required to be followed by the employees. The different duties include
the provide and maintain workplace and the systems of the work which is not exposed to the
different hazards. Furthermore, the employees need to understand the different dates for the
expiry and renewal dates of the licences which will be done by the employee and they are
required to be understand the issues effectively.
Competitive Advantage
Gladiator Management Pty Ltd. Company will be building a competitive advantage
through the high levels of the customer service along with the proper assurance. The
respective organization will properly strive not to be a broker between the different clients
along with the contracted security guards. This will be the partner in the security along with
proper protection of the assets of the clients is required to be done in an effective manner as
well.
This is the respective strategy which will be acquired byGladiator Management Pty
Ltd. Company as this will assist them in carefully auditing the security situation of the clients
and maintain that security in the organization as well. Furthermore, the employees of the