Impact of Globalization on John Lewis Business Plan: A Detailed Report

This report analyzes the impact of globalization on John Lewis, a UK-based department store chain. It explores the positive economic, cultural, and ethical effects of globalization on various business functions, including operations, human resources, marketing, and accounting. The report outlines the aims and objectives of a research project, detailing the research plan, including cost analysis, scope, time frame, quality considerations, and communication strategies. The research focuses on how globalization affects John Lewis's international business operations and the company's expansion strategies, considering factors such as increased trade, competition, tax avoidance, and cultural adaptation. The report also includes a background of the research, explaining the company's history and its international presence, alongside the specific aims of the project which is to identify the positive impacts of globalization on different business functions within John Lewis. The report also includes aims and objectives, the scope of the project, the timeline, and the cost of the project.

Managing a successful
Business plan

Table of Contents
INTRODUCTION...........................................................................................................................3
CONCLUSION..............................................................................................................................20
REFERENCES .............................................................................................................................22

INTRODUCTION
Globalization is the movement of ideas, people and goods and a phenomenon that is
driven through technology. It is the process by which the international exchange of goods,
services, capital, technology an knowledge becomes increasingly interconnected. Management
consists of the interlocking functions of creating corporate policy and organising, planning,
controlling and directing organisational resources such as financial, natural, technological and
human resource. Managing a successful business project it is important to obtain desired
outcome from the project. This assignment is based on John Lewis, it is an employed owned UK
company which operates John Lewis & Partners department stores. It was founded in 1864 by
John Spedan Lewis and this company produce various products such as clothing,watches &
jewellery, gift-wares, cosmetics, housewares, furnitures and others. In this assignment explained
about the aims, plans and various concepts such as time scale and various types of research that
like qualitative and quantitative. Data interpretation are also maintained in the assignment to
carry out the decision for expand the business at global level.
Positive impact of Globalization to the businesses in the UK
Globalization is a force that shapes the contemporary world and create impact on
business, environment and society. It is an ongoing process that is linking people, cities, religions
and countries more closely together than they have ever before. It create positive impact to the
business of UK (Basu, 2014).
Economic Impact- Globalization involves the increased integration and interdependence of the
global economy. It create positive impact on the business of UK and the benefits include greater
competition, lower prices and economies of scale. There are various economic factor that create
positive effect on the business of John Lewis, they are as following,
Increased trade- Globalization provide opportunities to the companies to operate their
businesses in various countries for example, UK has a comparative advantage in good such as
financial services. Cause of globalization Lewis also operate its business internationally and
increased its sales and trade by providing better quality products according their consumers
needs.
Increased competition- Globalisation leads to increased competition in businesses. In
Lewis, this competition can be related to the product and services, cost or price, target markets,
technological and others (Binder, 2016). It is beneficial for the Lewis because it provide good
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quality product on relevant price that can be easily pay by the customers. Now these customers
are ready to pay for good quality that affect the economic condition of this organisation
positively.
Tax avoidance- Globalisation has enabled firms to shift production from high tax
countries to low tax countries. For example, Lewis have taken advantage of low tax rates in
countries of Bermuda, Luxembourg and Ireland. Tax avoidance create positive impact because
some countries have low tax rate and company pay less amount for that which create positive
impact on the organisation economy as well as the UK (Bloch, Blumberg and Laartz, 2012).
Culture Impact- Culture basically refers to characteristics of attitudes, values, beliefs
and behaviours shared by members of a society or population. It refers to the life and work of
persons, families and societies. Globalisation create positive cultural impact on Lewis, for
example, if this company provide products according consumers needs such as in Pakistan
people prefer full, long and body covered dresses according their culture and the people also
prefer heavy jewellery. By providing that kind of costumes and accessories to them it can fulfil
their demands and create positive impact in the organisation and country's economy. In British
countries people like formal, short and trading clothes and light or fashionable accessories or
company can fulfil their need according them.
Ethical Impact- In globalization, companies expand its business one country to another
and for operating business one country to another, the government of that country designed some
rules and regulations that are necessary to follow by every companies if they do their business
globally. For example, Lewis operate its business internationally in a legal way by following all
rules and legislations of the UK government. It is a positive impact on the business of the
company because no one creates illegal barriers for it such as file case and others. It helps the
company to attract customers for their business in various countries and increase sales and profits
that is a positive impact on the company and country's economy (Brady and Davies, 2014).
Background of the research
About company
John Lewis is a chain of high end department stores and a UK based company that
operate its business internationally. It was founded in 1864 with the opening of the first shop in
London's Oxford Street. This company offer home and garden products, clothes, accessories,
cooking and dinning products, cleaning and storage products and various others. It operates its
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business in 25 European countries and various other countries. But for achieving more successes
the organisation decided to expand its business operation across different nations so that it can
enhance business at globally and for this it require support from different depart of the company,
they are as following:
Operation- The company connect this department with all other departments of the
organisation so that it can have proper knowledge about all functions that are important to run
business. In John Lewis, globalization create positive impact in various ways such as this
company operate its business in various countries and for identifying different customer’s needs,
it organises research & development program (Cheung, Chan and Kajewski, 2012). With this
process, the company find out the level of production and reduce the wastage and unnecessary
cost also.
Human Resource- Lewis operate its business internationally and in those countries
where it opened its stores, it hires local employees so that they can communicate easily with the
people of that country. By using this strategy, the company can increase its sales because the
employees can understand clearly about the products and services to the customers.
Marketing- Globalization effect the business of John Lewis positively by providing a
wide area for operating its business. It creates positive impact through transfer of technology,
providing resources in different countries. By doing market research the company identify
consumers need and provide products according them which increase the sales and profit of the
organisation.
Accounting- When Lewis operate its business internationally, there are lot of paper work
and translations and it is hard to maintain all translations. Globalization provide various
techniques and technologies so that company can maintain their data online and it create positive
impact on company because with this they will not lost their data and can have proper and clear
record (Cusworth and Franks, 2013).
Aims of the Project
 The aim of the research project is to identify the positive economic, cultural and ethical
impacts of globalisation.
 To monitor this impact on different business functions within an oragnisation.
Objectives
 To understand the basic concept of globalization.
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 To determine the impact of globalization on different business functions of an
organisation.
 To examine the factors affecting the business while operating at global level.
Research plan
Project Title To analyse the positive economic, cultural and ethical
impacts of globalization on different business functions
within an organisation- A case study on John Lewis.
Project Plan
Company Name: John Lewis
Cost It is an essential and important factor to operate any
business and it is the monetary value spent by a company
to produce something (Du, Leten and Vanhaverbeke,
2014). When John Lewis operate its business at global
level, it allocated cost in various business functions such as
employees cost, production cost and various others.
Because when it will do international business it conducts
various research and other program to identifying the
consumers need and fulfil that demands it will provide
products to the customers. In all these processes the project
department of the company has make budget approx 50
lacks pounds. Therefore, from the researcher point of view
there will be need of 35000 pounds to conduct research for
project plan effectively. For example, this fund will used
by the management of the company in various kind of
activities like, 10000 can be used for gathering data by
using different sources of data collection. To collect
information by questionnaire, they required 10000 because
for they travel different place. Remaining cost will used for
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other activities like selecting techniques for research, data
interpretation and several others.
Scope It is basically related with the market when any company
operate its business in new market and manufacture any
new product in the market. For example, In Lewis, when
company launch any new product of gym garments, it
firstly launched it in British market because the people of
here are health conscious and there is wide scope for the
sales of this product (Duffield and Whitty, 2015). It
increases the sales of the company that create positive
economic, cultural and ethical impact on the globalisation
on different functions of John Lewis. In order to evaluate
this aspects John Lewis should do analysis of different
factors such as cultural, political and ethical so that they
affect the business when the company launching its project
plan at global level. While the researcher will help in
widen the scope level by improving and enhancing the
skills or knowledge in order to various techniques and tools
that will be used in carrying out the research in an
appropriate manner towards the project plan (Gustafson,
2012).
Time Time is and measurable period during which an action
process and a period in which any action start and work
occurred. If any company have sufficient time to design
and manufacture and product at time in competitive market
than it can gain competitive advantages from the market. In
Lewis, company will be required 6 months time when it
want to launch or manufacture any product and service that
create positive economic, cultural and ethical impacts of
globalization on different business functions. On the other
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hand the researcher can required approx 7 weeks for
collecting data and conducting research for that project
plan.
Quality It is basically related to the raw material that any
company used in its products and operate its
business globally. It creates positive or negative
impact in the various business functions of a
company because if company use good quality raw
material, it increases the sales of the product and
opposite it, the impact will be negative (Hilton and
Sohal, 2012). For example, if Lewis provide good
quality product that will be create positive impact
on the company globally and affected the economy
of the organisations positively. For gathering pure
and correct data, researcher can use qualitative
method for doing research.
Communication It is process of transfer and exchange information between
individuals and groups by using a common system and
mode (Kaiser and et. al., 2015). It is an important factor
that help an organisation to provide or transfer information
with the different departments. In Lewis, when company
operate its business global level it can use various modes
and channels of communication such as social media,
email, chat box and others. For providing information and
share information regarding products and services with its
customers, organisation use different channels such as TV,
radio, newspaper, internet, social media and others. On the
other hand, researcher can use various modes such as
email, online survey, message, online questionnaire and
others to collect data for research.
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Risk Basically risk is related to future uncertainty and can have
possibility of losing something which have some value. In
Lewis, the company also have some risk when it operates
its business global level. These risk can be lack of
customers, change in customer’s needs, lack of pronominal
and communication channels (Kumar Basu, 2015).
Different countries follow different culture and customs
and have different demands according them. If company do
not provide product according their needs, they face rick of
customers. In context of researcher, it can be related to lack
of funds and time or modes and equipment that are needed
to do a appropriate research for a project plan that create
positive impact on the different functions of an
organisation.
Resources Resources can be an economic and productive factor that
are required to accomplish an activity and a source of
supply, support, or aid especially one that can be readily
drawn upon when needed (Matos and Silvestre, 2013). In
Lewis, it is an important factor to run the business of
organisation at global level. In John Lewis, these resources
can be related to funds, land, staff, machinery, stakeholder,
customers and others that are needed to operate business
properly. So that the company can create positive affect on
the organisation's culture, ethical and economical
functions. In researcher point of view, various resources
are needed for the research as funds and others so that the
researcher can collect data and information for doing
research.
Type of Research Research is a careful and organised study or a process of
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Primary and Secondary
Quality and Quantity
solving problems and finding an appropriate solution and
facts in an organised manner. It can be a process of
collecting and gathering information by doing study about
a specific topic. Types of research are as following:
Primary research is the research that organised by the
company to meet its unique and specific needs (Peppers
and Rogers, 2016). It is new research and it involves
usually customers and prospective customers in target
market to ask questions and gather information. In this
research, companies use various modes and methods such
as interviews, surveys, questionnaires, focus groups and
visit to competitor’s locations.
Secondary research is a type of research in which all the
information and knowledge has already been compiled,
gathered, organised and published by others (Serra, and
Kunc, 2015). This research involves the summary,
collation and others or it include reports, studies by
government agencies, trade associations or other
businesses within organisation.
Qualitative research is based on theoretical data and used
by the company to collect reasons, opinions and
motivations. Researcher used this research to collect data
and gather information through group discussion,
observations and interviews.
Quantitative research method is totally based on numeric
data and provides insights into the problem or helps to
develop ideas or hypothesis for potential research. It used
by the companies to examine cause and effect relationship
between variables. Researcher used structured techniques
such as surveys, questionnaires and observations to gather
information and data. It mainly used mathematical,
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statistical and computational tools like online pools, online
survey and others to drive valid results. This research less
in depth but more breadth of information (Špundak, 2014).
Work breakdown structure and Gantt chart for the project
Work breakdown structure
It is a key project deliverable that organizes the team's work into measurable sections and
can be a chart in which the critical work elements that are known as tasks of a project are
illustrated to portray their relationships to each other. It is a hierarchical tree structure tree that
outlines the project and breaks it down in to smaller and more manageable portions. Work
breakdown structure can also be used to identify potential risks in a given project. It provides a
common framework for the natural development of the overall planning and control of a
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contract. It provides the ability to assign work to people responsible for carrying out the work
and defines the relationships between work, organisation and cost. This structure has benefits of
defining and organising the project work, identifying potential risks in projects and help in
tracking performance and issues or problems in project (Taran, Goduscheit and Boer, 2015).
Gantt chart
It is a horizontal bar chart that developed by Henry L. Gantt in 1917. This chart basically
used in project management for providing a graphical illustration of a schedule that helps to plan,
coordinate and track specific tasks in a project. This chart contains such features like start and
end dates for tasks, project milestones, dependencies between tasks and person assigned to each
task. In this chart, the work is divided according the day and given period of time. It is important
and have various benefits such as teams can use it to replace meetings and enhance other status
updates, provide motivation, make coordination and creativity, make time management,
flexibility and control the activities for completing the project efficiency.
ACTIVITES WEE
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Identifying title of
study
Problem
statement and
select the
company with
tutor
Setting deadlines,
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Literature review
Selecting
techniques for
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