Goodman Fielder: Strategic Analysis and Recommendations Report

This report provides a comprehensive analysis of Goodman Fielder, an Australia-based bakery company, evaluating its background, products, services, mission, and organizational structure. It includes a SWOT analysis, highlighting the company's strengths in product quality and cleanliness, weaknesses in employee conduct, opportunities for expansion, and threats from competitors. A comparative analysis with other bakery businesses like Beechworth Bakery and Kytons Bakery Australia is conducted, focusing on sales, production, marketing, and human resources. The report recommends strategies to overcome weaknesses, maintain existing performance, and explore new areas for expansion. It also assesses the existing business plan, proposes revisions, and outlines plans to implement changes, including monitoring performance and managing changes within the business to improve overall performance. This detailed analysis aims to provide actionable insights for enhancing Goodman Fielder's business operations and strategic direction.

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Contents
Task 1..........................................................................................................................................................3
1.1 About the business.............................................................................................................................3
1.2 The comparative analysis (Reeves, 2015) of the business.................................................................7
Task 2........................................................................................................................................................10
2.1 Recommendation to overcome the weakness...................................................................................10
2.2 Maintaining the existing performance to strengthened more...........................................................11
2.3 The new areas where the business can be expanded........................................................................11
Task 3........................................................................................................................................................13
3.1 Assessment of existing business plans and objectives.....................................................................13
3.2 Revise business plan........................................................................................................................13
3.3 Plans to implement the changes.......................................................................................................14
Task 4........................................................................................................................................................16
4.1 Monitoring the performance............................................................................................................16
4.2 The process by which the changes will be managed in the business................................................16
4.3 Monitoring the improvement of the performance............................................................................17
References.................................................................................................................................................19
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Task 1
1.1 About the business
The background of the business and the management of the company
Goodman Fielder is an Australia based bakery company that has been giving their bondage to the
general population of Australia since 2002. Other than the biscuits, cakes, and breads this
company is additionally acclaimed in the nourishment and refreshment field. It is to be said that
the company has numerous similitudes with the Singapore based company named Goodman
Fielder (depetro, 2001). The stores and the results of the two organizations are fundamentally the
same as. The Australian based bakery company principally offers the bread, cakes, buns and
baked goods. The company has many stores in the metropolitan regions of Australia like,
Melbourne, Sydney, Brisbane, Canberra, Perth and Adelaide.
Goodman Fielder opened the company in the year 2015 in Sydney. This is a private venture yet
at the same time figures out how to have more than 800 workers. The company's partners have
given the input that the benefit is expanding each year and the bondage of the association has
been exceptional from the word go (depetro, 2001).
Product and service offered
The products and the administration of this company have earned the reputation in the most ideal
way. The products of this company are essentially the buns, breads, biscuits, cakes and pastries.
The way of the products and the cost of the products are to a great degree direct the degree that
the customers of better places are in a general sense concerned. It is to be said that the company
is going uncommonly well and the favourable circumstances consistently is discernible. The
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response of the delegates and the cleanliness in the stores make the business more suitable for the
customers to visit (DeWolf, Lauzon and Culmo, 2002).
Mission and business objectives
The key mission of the company is to spread more stores in better places in Australia. Since the
opening of the business in the year 2015, the company has made sense of how to open close
around 60 stores in various spots of Australia. Likewise they are needing to have more stores
later on in whatever remains of the states of the country. The oppression and the sufficiency of
the company's thing make the company more proper for the customers and that is the reason the
company is getting a broad assortment of advance (DeWolf, Lauzon and Culmo, 2002).
The objectives of the business is mentioned as follows,
1. To keep up the nature of the products
2. To keep up the cleanliness in each and every stores
3. To dispatch more than ten new products in the up and coming year
4. To keep up the consumer loyalty level in the best way.
The structure of the organization
The structure of the affiliation is correspondingly as same as a particular bakery must have. The
organization and the employees at the affiliation know their bit of the occupation amazingly
well. The organization knows how to handle the employees and the employees know how to
accomplish the destinations. The association with customers and the organization of the
affiliation is awesome and it is the essential inspiration driving why the customers like the
affiliation (Durch, Bailey and Stoto, 2002). Other than the oppression of the employees and the
parts of the leaders in the affiliation can be set as the bits of cases for each extraordinary business
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around. The association among the employees, among the organization and the employees and
the association between the company and the customers make the business productive in the
pined for field.
The company is focused on providing the best service to the customers. In this case, they have
adopted their structure which delivers a great sense of service. The structure is as follow:
Top management: the top management reflects on the CEO. The CEO makes the decision and
also he is the decider of the any decision.
Managers: managers manages the employees and also the human resource departments to make
proper workforce management.
HR management: HR management takes control on the decision making process. Recruitments
and selection process is also a part of their activities.
Employees: the human resource management runs the employees. The human employees are
liable to meet all the organizational objectives and to achieve all the goals.
Customer segmentation
This is the way toward separating the clients in various parts. The clients are basically isolated
by numerous parts of the clients. The division is as per the following,
Age: Depending on the age of the client the company can partition the interest of decisions. It is
to be said that the clients with various ages have distinctive options of the products. Additionally
the wellbeing condition of the matured clients must be taken under the matters of concerns.
Money related condition: The budgetary condition of the clients can be definitive in the field of
the business. It is to be said that relying upon the money related condition the client will partition
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the company's item and the products with minimal effort will be best for the clients who has the
poor budgetary condition. The client with standard budgetary condition won't think about the
cost of the item. Subsequent to all that it can be miserable that the business is influenced by the
condition of the clients (Durch, Bailey and Stoto, 2002).
Choice: The choice of various clients may fluctuate. Contingent upon the tastes of the clients the
products of the company must be made. The products must fulfill the clients' decision in the best
way. That is the point where the client will like to pick the products of the company in from time
to time.
Region: The district of the clients' home is likewise an extremely essential truth for the business.
The administration of the business must know the place of the client where the clients have a
place. The idea of provincial sustenance is for the most part made relying upon the locales of the
clients. So as indicated by the areas of the clients the company must make their products.
Assume the clients of Victoria may have distinctive tastes from the clients of Perth.
Constraints and restrictions of the business
The standards and controls of the business is mainly known as the requirements of the business.
Each company must have its own tenets and control. The administration and the employees of
the association must take after those tenets in the best way (Mayne and Zapico Goñi, 2007) .
Additionally the limitations are likewise there to be taken as the matter of sympathy toward the
company. For this situation Goodman Fielder has a few guidelines and direction in the diverse
divisions of the business. There are guidelines for the administration advisory group and in
addition for the employees of the company. The employees who are making the products must
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take after the correct way and the employees who are serving the item should serve the
nourishments in the most amiable idiosyncrasy.
There are many points of interest and in addition impediments are there to be taken for the
company. May be the products and the nature of the item should be one of a kind yet the
company once in a while gets negative audit and input for the practices of the employees and the
administration.
The internal and the external factors: The principle inward variables and outer elements that
are influencing the business can be expounded through SWOT investigation. This investigation
will tell about the Strength, Weakness, Opportunity and Threat of the company.
Strength: The fundamental quality of the company is their products and the nature of the item.
They have been utilizing the top nature of materials to create their products (Mayne and Zapico
Goñi, 2007) . The clients are very happy with the introduction too. It is to be said that the
cleanliness and the cost of the products of Goodman Fielder have made the company more
reasonable for any clients all around Australia.
Weakness: Every association has their shortcoming. It must be said that there no organizations in
this entire world who doesn't have a shortcoming. The fundamental shortcoming of the Goodman
Fielder is the conduct and approach of the employees those are working in the association. In the
input numerous clients have composed that they wouldn't attempt to visit the store second time.
This has for the most part happened due to the conduct of the employees and amateurish conduct
of the laborers (Mayne and Zapico Goñi, 2007).
Opportunities: Bakery industry is a little industry however there are different degrees for the
organizations were they can make benefits. Goodman Fielder have snatched every one of the
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open doors in the most captivating way and that is the reason they have more than 60 branches in
the conditions of Australia.
Threats: The dangers demonstrate the other bakery organizations that are as of now in operation
in the conditions of Australia. It is comprehended that the achievement and the movement of
alternate organizations can be considered as dangers for Goodman Fielder.
1.2 The comparative analysis (Reeves, 2015) of the business
There are many organizations of Bakery in Australia that have been making viable organizations
in the field of the nation. The examination among the business can help a specific association to
think about where the association has a place in the market.
The other companies that are making effective businesses in the field of bakery are, Beechworth
Bakery, Kytons Bakery Australia, Delightnaloo, and Bakers Bakery Combinations Australia.
Apart from these companies the Kytons Bakery Australia and Beechworth Bakery are well-
known in the bakery industry. The last mentioned two organizations are remaining to put light in
the industry.
Information about sales, production, marketing and human resource: The sales of the
bakery organizations are extremely powerful as far as getting the advantage out of the business.
It is to be said that the Goodman Fielder is viably doing the business and the acquiring
notorieties. The products are sold in the consistence premise. That is the reason they deliver the
sustenance in the regular schedule. Additionally the preparations of the organizations are there to
be taken note. The initial two different organizations alongside Goodman Fielder have a decent
generation ability (Mulgrew, 2013). The advertising ideas of these three organizations are
practically comparable and the uniqueness of their products makes these organizations fruitful in
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their field. The representative structure and the administration company of each company are
very much organized and it helps the organizations to do the business effectively.
The ratios: The proportions among the three organizations can be a definitive figure the field of
similar examination. It is to be said that the proportions is for the most part done relying upon the
deals every day, approx. quantities of clients and the advantages of the organizations. It has been
seen that in each cases the choice has gone to the support of Goodman Fielder to the extent the
achievement is concerned.
The budget information: The budget and the advantage over the budget can choose the position
of the company in the market. One might say that Goodman Fielder has been keeping up an
impeccable consistency to the extent the benefit is concerned.
The business report: The business report of the organizations plays a fundamental report in
comparative analysis. It helps the organizations to understand where the organizations are in the
current circumstance. Contingent upon every one of the reports, the notorieties of the
organizations can be chosen (Mulgrew, 2013).
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Task 2
2.1 Recommendation to overcome the weakness
It is certain that the weakness of the company is an intense matter of concern and should be
evacuated as quickly as time permits to proceed with the smooth run. There are some ordinary
routes by which the weakness can be expelled. These courses are as per the following,
The hierarchical structure must be more interesting and viable. The structure can have a
conclusive influence in the achievement of the company. The connection among the employees
and the administration board of trustees must be great keeping in mind the end goal to make the
best possible correspondence (Mulgrew, 2013). So the correspondence among the employees and
among the individuals from the administration council must be expanded.
A pioneer must be set who will control the entire representative group inside the association. The
workings and exercises of the pioneer can be set as cases and the employees will be told to take
after a similar way.
The authoritative structure and the intensions of the administration group must be clear. The
employees must be remunerated once in a while and the prizes for accomplishing specific
objectives must be set keeping in mind the end goal to keep up the occupation fulfillment of the
employees.
The employees must be shown that how to manage clients. The client administration must be
study hard before moving toward the client. It is to be said that with expanding capacity to
handle the client the company will find that the employees are doing great.
The administration must mindful the employees about the indeterminate future on the off chance
that they don't work appropriately (Peacock and Hailstone, 2007). The employees must be said
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that the best possible conduct and approach of the employees can lead the association to an
alternate level of achievement.
Setting SMART goals can help the association to be in the best possible run. The SMART stands
for Specific, Measurable, Achievable, Relevant and Time bound. Experiencing each and every of
the stages the clients will get the best possible inspiration to work appropriately.
2.2 Maintaining the existing performance to strengthened more
The essential characteristics of Goodman Fielder can be explained through these traits,
•The nature of their food is the essential nature of the association. It is to be said that in case they
make sense of how to keep up the way of their food thusly then they will have the ability to open
more stores in the states Australia.
•The advancement of new things is their quality also and they are getting positive reactions for
their new things too(Sandy, 2005).
•The kept up cleanliness in the stores and the restaurants is another positive point for the
association. It can be communicated that if Goodman Fielder make sense of how to keep up this
in a consistent preface then it is straightforward for the association to manufacture their qualities
in the field of work.
2.3 The new areas where the business can be expanded
It can be endorsed that Goodman Fielder may think to wander in the fast food industry as well. It
is so since they are serving quality sustenance in their restaurants. So in case they can give
quality support in the restaurants of Goodman Fielder then association must make an endeavour
to open a fast food industry and serve the best way of sustenance(Smith, 2004). One can express
that, fast food industry is significantly more beneficial than cake shop industry and if Goodman
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Fielder opens a store of fast food and in case they can keep up the way of brisk sustenance’s then
the business will be reached out feasibly.
Likewise they ought to start to consider versatile vans to accomplish every single customer in
each edge of the country. The sufficiency of the compact van can be measured through the
response of the customers towards the consequences of Goodman Fielder. Since the stores have
put beneficial outcome upon the customers then the flexible van will similarly be to a great
degree productive while offering the consequences of Goodman Fielder(Vashishth, 2011).
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