University Business Plan: Greenhouse Automation Ltd. Analysis

This business plan outlines the strategies for Greenhouse Automation Ltd., a UK-based firm specializing in automated greenhouses powered by solar energy. The plan details the company's mission to provide high-quality, environmentally friendly solutions, including humidity and temperature control, and consultancy services. The objectives include achieving profitability within three years and becoming a leading environmental energy consultancy. The report covers action plans, business structure, sales forecasts, and references, emphasizing the use of hydroponic techniques and automated systems to increase crop yields and reduce costs. The document also includes sales forecasts for the initial years and a sales forecast table, highlighting the potential for growth in the commercial and agricultural sectors through the adoption of greenhouse automation. The company aims to maximize customer satisfaction and promote sustainable practices in the agricultural industry.

Running head: BUSINESS PLAN FOR GREENHOUSE AUTOMATION LTD.
BUSINESS PLAN FOR GREENHOUSE AUTOMATION LTD.
Name of the Student
Name of the University
Authors Note

1BUSINESS PLAN FOR GREENHOUSE AUTOMATION LTD.
Executive Summary
Greenhouse Automation limited is a registered firm based in UK that provides automated
greenhouse, which is powered by solar power and it has humidity and temperature controllers
and sensors. This would facilitate the consumers regarding energy consumptions
recommendation and offering environmental solutions to the consumer. Greenhouse Automation
Ltd. is an engineering firm that provides innovative technology standards required for
greenhouse constructions. The organization will promote greenhouse to control the increasing
environmental condition. The organization offers others services like consultancy and advice for
cultivation of crops, plant transplant services and renewable energy consideration.

2BUSINESS PLAN FOR GREENHOUSE AUTOMATION LTD.
Table of Contents
1. Purpose of the plan......................................................................................................................3
Mission:.......................................................................................................................................3
Vision statement:.........................................................................................................................3
Action plan:.................................................................................................................................3
2. Content of the plan.......................................................................................................................4
Objectives:...................................................................................................................................4
Priorities:......................................................................................................................................4
Sales Forecasts:............................................................................................................................5
References:......................................................................................................................................6
Appendix:........................................................................................................................................7

3BUSINESS PLAN FOR GREENHOUSE AUTOMATION LTD.
1. Purpose of the plan
Mission:
It is the mission of Greenhouse Automation Ltd. to provide the best and finest quality of
green energy solutions for the existing building owners as well as new construction. Through
proper and careful analysis, cost effective solutions and attentive customer support. Greenhouse
Automation ltd. would become stable and efficient business serving the community.
Vision statement:
The organization vision is to become the leading greenhouse automation provider not just
on United Kingdom but in all the countries of the world.
Action plan:
 Conducting a feasibility research for ensuring that the market is efficient for the
greenhouse business in the coming five years.
 Hydroponic techniques like Nutrient Field Techniques (NFT) are to be used as it
automatically monitors and renew the growing solutions.
 It helps in providing a controlled greenhouse automated system which produces more
yields to the farmer than the traditional farming methods (Yang et al., 2014).
 Lower transportation as well as production costs for the organization as automated
technology process reduces the requirement for manual labor in the community.
Business structure: Profit sharing arrangements would be provided to all the senior
management and it will completely be based on the individual performance for a time period
of five years or more as per the trustees and board of the organization. Competent and

4BUSINESS PLAN FOR GREENHOUSE AUTOMATION LTD.
qualified individuals would be required in the positions for Chief Operating Officer,
Accountants, and Plant Supervisor
2. Content of the plan
Objectives:
Greenhouse Automation Ltd. has identified various elements required for success, which
would helpful in creating sustainable business. Greenhouse automation ltd has identified major
three objectives that would be pursued for obtaining long-term success in the business.
 Reach the organizational profitability within the time period of three years.
 Efficient cost-benefit analysis should be used for maintenance, structure building and
energy consumptions.
 Become the major environmental energy consultancy for promoting greenhouse in the
next within the next five year.
 Offering solutions as per the requirements of the consumers.
 To ensure that all the automation solutions should be built as per the economic
considerations
 Providing 100 % or maximum customer satisfaction.
Priorities:
Greenhouse Automation Ltd. offers variety of environmentally conscious solutions for
greenhouse promotion that is linked to existing and new structures. The fully automated system
helps in making profitable and sustainable production for herbs and lettuces (Tekale & Thorat,
2016). The primary services provided will help in producing more leafy vegetables using less

5BUSINESS PLAN FOR GREENHOUSE AUTOMATION LTD.
resources and spaces. In every step of the plants growing progress from seeding to harvesting
everything is totally automated.
In the current times, solar greenhouses have gained major popularity (Liying et al., 2016).
Greenhouse Automation Ltd. helps the farmer to collect solar energy during day which can be
stored and used during the night to extend the crops and herbs growing seasons.
Sales Forecasts:
Greenhouse Automation Ltd. has forecasted it sales for $ 200,000 in the year 2 and rising
to $ 300,000 for the year three. The net profit of the organization will be achieved in its second
year. The organization will achieve long-lasting profit in the business by combination of strong
management team and well defined energy business plan. The sales generated by the Greenhouse
Automation Ltd. depend on size and nature of the commercial farm. The agricultural and
commercial industry where greenhouse automation is to be used should be properly analyzed to
generate enough income.
Figure I: Sales Forecast for 3 consecutive years

6BUSINESS PLAN FOR GREENHOUSE AUTOMATION LTD.
References:
Aytekin, S., & Levent, M. L. (2016). Greenhouse Automation using Wireless
System. International Journal of Engineering Science, 3785.
Liying, H., Yipu, Y., Yang, W., Hongmei, T., & Xinhuan, N. (2016). Design on the greenhouse
intelligent monitoring system based on MCU. Journal of Chinese Agricultural
Mechanization, 37(1), 65-68.
Tekale, P. D., & Thorat, M. P. (2016). Green automation and monitoring over
MATLAB. Imperial Journal of Interdisciplinary Research, 2(12).
Yang, I. C., Hsieh, K. W., Tsai, C. Y., Huang, Y. I., Chen, Y. L., & Chen, S. (2014).
Development of an automation system for greenhouse seedling production management
using radio-frequency-identification and local remote sensing techniques. Engineering in
Agriculture, Environment and Food, 7(1), 52-58.

7BUSINESS PLAN FOR GREENHOUSE AUTOMATION LTD.
Appendix:
SALES FORECAST
M
ONTH
1
M
ONTH
2
M
ONTH
3
M
ONTH
4
M
ONTH
5
M
ONTH
6
M
ONTH
7
M
ONTH
8
M
ONTH
9
M
ONTH
10
M
ONTH
11
M
ONTH
12
S
ales
A
rchitects
0
%
$
2,500
$
2,654
$
2,747
$
3,212
$
3,455
$
3,525
$
3,656
$
3,787
$
3,987
$
3,902
$
3,878
$
3,757
I
ndividuals
0
%
$
2,800
$
2,972
$
3,077
$
3,597
$
3,870
$
3,948
$
4,095
$
4,241
$
4,465
$
4,370
$
4,343
$
4,208
T
OTAL
SALES
$
5,300
$
5,626
$
5,824
$
6,809
$
7,325
$
7,473
$
7,751
$
8,028
$
8,452
$
8,272
$
8,221
$
7,965
D
irect Cost
of Sales
M
onth 1
M
onth 2
M
onth 3
M
onth 4
M
onth 5
M
onth 6
M
onth 7
M
onth 8
M
onth 9
M
onth 10
M
onth 11
M
onth 12
A
rchitects
$
500
$
531
$
549
$
642
$
691
$
705
$
731
$
757
$
797
$
780
$
776
$
751
I
ndividuals
$
0
$
0
$
0
$
0
$
0
$
0
$
0
$
0
$
0
$
0
$
0
$
0

8BUSINESS PLAN FOR GREENHOUSE AUTOMATION LTD.
S
ubtotal
Direct
Cost of
Sales
$
500
$
531
$
549
$
642
$
691
$
705
$
731
$
757
$
797
$
780
$
776
$
751
Figure II: Sales Forecast for the current year
About the service:
In the recent times, greenhouse business is rapidly gaining more importance in the world.
Greenhouse Automation Ltd. is a family owned commercial managed greenhouse business that
helps in the cultivation of vegetable and fruits in the well managed environmental condition. The
organization would further ensure that the hired people in the organization are hardworking,
qualified and customer centric so the all the stakeholders are benefitted and further build a
prosperous business.

9BUSINESS PLAN FOR GREENHOUSE AUTOMATION LTD.
Figure III: Greenhouse Automation System