Gym Business Plan - Example for Students - Module Name

This report presents a business plan for a gym, covering key aspects such as human resource requirements, target market analysis, and competitive analysis. The plan outlines the need for trainers and a manager to oversee daily operations, focusing on the 18-50 age group as the primary target market due to their interest in health and fitness. The report emphasizes the importance of understanding the competitive landscape to develop effective business strategies. References to relevant academic sources are also included to support the analysis and recommendations. This business plan serves as a practical example for students studying entrepreneurship and business development, providing insights into the essential elements of a successful business venture in the fitness industry.