Business Plan for 'After a Handyman': Home Maintenance Services in SA

This document presents a comprehensive business plan for "After a Handyman," a start-up company providing home maintenance and handyman services in Blackwood, South Australia. It details the company's background, including its mission to offer convenient and reasonably priced services, and its goals for growth in revenue and customer retention. The plan outlines the company's business strategy, focusing on competitive pricing, e-commerce integration, and building trusted community relationships. It also includes a SWOT analysis, market research, competitor analysis, a financial plan with start-up costs and funding sources, and a marketing strategy aimed at homeowners and property managers. The document further addresses the company's management structure, intellectual property protection, and compliance considerations.

Business plan for
{After a Handyman}
Date: 18 May 2018

Business profile
STRUCTURE After a Handyman, Home Maintenance & Handyman
Contact details
CONTACT NAME Please enter you name
TELEPHONE {Enter your main phone number}
MOBILE {Enter your mobile phone number}
EMAIL {Enter your email address}
POSTAL ADDRESS {Enter your postal address}
PHYSICAL ADDRESS {Enter your physical address}
Online/Social media
WEBSITE {Enter address} BLOG {Enter address}
LINKEDIN {Enter address} GOOGLE+ {Enter address}
FACEBOOK {Enter address} YOUTUBE {Enter address}
TUMBLER {Enter address} INSTAGRAM {Enter address}
TWITTER {Enter address} PINTEREST {Enter address}

Contents
1. Executive summary
2. Business background
3. Business strategy
4. My team
5. SWOT and critical success factors
6. Market research
7. Market analysis
8. Competitor analysis
9. Financial plan
10. Marketing strategy
11. Business ownership structure
12. Compliance
13. Assets
14. Bibliography

1. Executive Summary
Current position
“After a Handyman” is a start-up company which offers of residents of Blackwood, South Australia with
a complete home and maintenance service. The handyman services are provided of home as well as
property owners with different physical services required to maintain of home along with properties.
The handyman services are included of electrical work, carpentry, building, repair, property
maintenance and painting.
Growth plan
By development of its reputation as qualified as well as trusted services provider, After a Handyman
generates of market penetration and develops of foundation of the repeated consumers. The company
decides to offer low price and lower minimum charge to the customers to gain a competitive
advantage in Australian market.

2. Business background
History
As a handyman services, After a Handyman offered of wide range of home repair and maintenance
services to the customers. The target market of the company is home owners as well as property
managers. The annual growth rate of the company is around 5% in home owner segment and 4%
annual growth rate in property manager segments. The mission of Handyman Company is providing
of convenient and reasonable priced services in Blackwood, South Australia.
Goals
Short term goals Target date
Learning of new set of skills in handyman services Within 6 months
Gaining of experience in team building Within 10 months
Development of business in full time employment Within 12 months
Long term goals Target date
Increasing of new revenue by 20% In 5 years
Creating of 15% of the business by means of repeated customers In 4 years
Generate of 10% more productivity in handyman services In 2 years
Products or services
“After a Handyman” is offered of home and maintenance services for the home owners as well as
property owners. The services are started at $25 per hour plus the parts. The company will provide
each customer at least one hour of work at property. The offered services are minor plumbing,
electrical work, painting, carpentry, building, and property maintenance.
Intellectual property (IP)
In the handyman company, there should be secured of funding, as the company is facing issues of
security and privacy of their intellectual property. When filing for the intellectual property protection, it
goes beyond protection of the company’s documents and logo. There should be issue of protection of
company’s name, software applications.
Locations and outlets
Blackwood, South Australia- 5051

3. Business strategy
Tactics
The handyman company will require for larger jobs that they are required of contractor. The company
will pre-screen service providers free for consumers.
Strategic impact
The company’s strategy to gain of market share will leverage competitive advantage of hourly rates
and one hour minimum, encourage of service trips.
E-commerce and technology
The company will service their customers through e-commerce website by listing their testimonials as
well as referrals on the site. There should be sear engine submission to make customers familiar with
their handyman services. There should be proper website address which encourages the customers
to visit and contract for home and maintenance services.
Core values
The core values of After a Handyman are raised awareness of handyman services among the target
customers and builds of trusted relationship among the community.
Credibility and risk reduction
There are difficult to predict of quarterly revenues, operating results which causes change into price of
accommodated market. In order to reduce the risks, the company will utilize into third party strategic
partnerships. The company should track the financial activities of third parties and hold of monthly
meetings.

4. My team
Management structure
The handyman business consists of Limited Liability Company management structure. The roles in
this structure are business owner, Authorized Representative and External Auditor.
Current team
Name {Enter employee’s name}
Position Authorized Representative
Qualifications {Enter text}
Expertise {Enter text}
Track record {Enter text}
Name {Enter employee’s name}
Position External Auditor
Qualifications {Enter text}
Expertise {Enter text}
Track record {Enter text}
Retention and recruitment policies
 Know about the competitors those are offering of same handyman services
 Implement a employee value proposition
 Research primary and secondary market to find out skilled candidates
Mentors and business support
Financial plan report, quarterly report, legal reports and annual reports, Coaching and mentoring
program in South Australia

5. SWOT and critical success factors
Strengths I will maximise them by:
 Certified and trained technicians
 Experienced and qualified in handyman
services
Hiring of more experienced employees in
installation and repair services.
Weaknesses I will maximise them by:
 Take time to break down into market and
gain of acceptance position in South
Australia
 Highly competitive handyman services
Developing of lower price customer services than
the competitors to gain more competitive
advantage.
Opportunities I will maximise them by:
 Massive number of households and
property managers need of things to be
fixed
 Involved into solar panel installation
Involving into other handyman services which the
competitors are not providing till now.
Threats I will maximise them by:
 There is economic downturn of business
affects purchasing
 Arrival of new handyman business into
same marketplace
Attracting of more customers and providing of
better quality handyman services.
SWOT summary
Chosen strategy
Hiring of more experienced employees in installation and repair services will help to adopt of
opportunity such as involved into solar panel installation.
Critical success factors
The critical factors for the business to achieve success such as:
 Ability to adopt of new technology and e-commerce website
 Aggressive market and franchising for high competition level
 Giving update on the social media about the company

6. Market research
Primary market research
The company should take survey and questionnaire as the primary market research components to
take feedback from their target market such as home owners and property manager. A questionnaire
is prepared and provided to the customers after the customers use the handyman services of the
company.
Secondary market research
The annual growth rate of the company is around 5% in home owner segment and 4% annual growth
rate in property manager segments.

7. Market analysis
Market opportunity
The handyman businesses have market opportunity to offer of flexible hours to the customers across
the country and provide of exceptional services to the homeowners and property managers. There
should be better economy along with improved housing conditions help the customers to feel
confident. Introduction of new technology in home and maintenance services help in stronger growth
to remodel, replace, maintain, repair and home improvements in future.
Market structure
The handyman company should start to provide their handyman services in the market by use of
perfect competition where the competition is at higher level. The market exhibits of some
characteristics to show competition such as:
 Larger number of buyers
 Production of homogeneous products and services
 Zero advertising cost
Market size and outlook
Growth in home owners is 5% and property owners are 4%
Future markets
Local
Market structure
Perfect competition market structure
Size and outlook
Growth in home owners is 45% and property owners are 30%

National
Market structure
Monopolistic competition market structure
Size and outlook
Growth in home owners is 25% and property owners are 20%
International
Market structure
Monopolistic competition market structure
Size and outlook
Growth in home owners is 15% and property owners’ are10%
Target market
Target market description
“After a Handyman” identifies of two target market segments such as home owners and property
managers. The value of home owners are ranged among $150,000-$650, 00. 47% of the home
owners are attempted to small repairs. For the property manager, manage among 3-20 units. The
monthly rental cost is $350-$675.
Factors influencing purchasing habits
The purchasing habits of the customers are influenced largely based on who they are known. The
customers are called and inquired with the friends and neighbours to recommend a handyman
company. Therefore, word of mouth referrals are most important.
Business will meet the market’s requirements by:
 Advertising directly to the tenants to inform the customers about the handyman services and
their preferred services
 Building of customer satisfaction as premiere service provider for the individuals to seek of
handyman services
 Identifying and creating of strategic alliances with the third party company

8. Competitor analysis
Main competitor {Hire a Hubby}
Strengths Weaknesses
 Effective and flexible customer services
 Efficient handyman services
 Experienced and qualified handyman
staffs
 Poor handyman service
 Inefficient processes
 Poor product quality
Strategy
This handyman company has experienced and qualified handyman staffs but they are still not able to
deliver best quality of services to the customers.
Second key competitor {All home business maintenance}
Strengths Weaknesses
 Involved in various installation and
maintenance services
 Trained employees
 Poor delivery of services
 Not able to deliver services on time
Strategy
The company should maintain of good time management strategy to deliver of handyman services to
the customers on time. The employees are not able to reach the destination on mentioned time.