Business Plan for Honey Coffee: A New Venture in London, UK

This report outlines a comprehensive business plan for 'Honey Coffee,' a new cafe venture located in South Ealing, London, UK. The plan details the business concept, which focuses on providing high-end coffee options, including a unique honey-infused coffee line, catering to health-conscious consumers. It covers the location layout, capital requirements, including equipment, rent, and marketing expenses, and human resource needs. The report identifies the target market as coffee lovers aged 15-35 and positions the cafe as a healthy coffee destination. The product offerings include a variety of coffee drinks, smoothies made with fresh ingredients. The conclusion summarizes the key elements of the business plan, emphasizing the identification of customer needs and market analysis. The plan also references academic sources supporting the business strategies and concepts discussed.

Introduction to
Business

Table of content
 Introduction
 Business Plan
 Location Layout
 Capital requirement
 Human resource requirement
 Target market
 Product offered
 Conclusion
 References

Introduction
Introduction of Business means developing a idea that will create
new business with different skills and problem solving the
costumer needs and identify their demands and requirement. In this
new business plan develop which is “Honey Coffee” that provide
different variety of food items. In this capital requirement, budget
and target market is determine and apart from that strength and
weakness is also studied.

Business Plan
The new business venture is designed and the name of this is
“Honey Coffee” that located in South Ealing area in London, UK.
It will provide the services of all type of high-end coffee and it
include honey which is new in market. It is create from the view of
point of health conscious people who prefer to eat sugar free. It
target all the coffee lovers which is mostly from the age 15-35
almost youngster.

Location layout

Capital requirement
To set up new enterprise , the rent is $ 1555, a month, with 3 year
base lease available. To renovate it cost around $1500 and
equipment that require are premium espresso machine, blender,
brewer and good quality of coffee beans, 2 refrigerator, microwave
and one frothing machine. The amount of all the equipment is
$1208. Then furniture is include couches, chairs, tables, vases this
all amounted to $1855. Apart from that promotion and marketing
expense are also involve.

Budget of equipments
Particulars Amount
Espresso Machine $150
Blender $174
Brewer $214
2 Refrigerator $471
Microwave $154
Frothing Machine $45
Total Amount $1208

Human resources requirement
It refers to having the employees in the enterprises and what kind
of skills and qualified staff and required in the business. It is
important part of any enterprise to maintain the whole employee in
efficient way and provide the costumer a satisfactory services. This
could be possible only when a organisation hire skilled staff. In this
cafe experience and skilled employees are required who able to
provide best services to its costumer.

Target market of Business Plan
Segmenting- It concern with segmenting the market through
certain strategies and plan.
Targeting- It refers to focus on specific market and influence the
costumer to buy.
Positioning- “Honey Coffee” will positioned itself as healthy
coffee destination that provide coffee with the unique blend of
honey with great taste.

Product offered by “Honey Coffee”
Cafe is providing wide variety of high end coffee such as Mocha,
cappuccino, candy bar latte, brewed coffee all these kinds coffee
include honey. It has some smoothies line that include strawberry,
lemonade, mango, avocado, passion fruit, peach. They all made
with good and healthy ingredients, fresh raw fruits and organic that
will be be beneficial for health of people.

Conclusion
This presentation concludes that business introduction is creating
the new business idea with the help of identifying needs and
requirement of costumer. Apart from that capital requirement and
human resource needed in this cafe is studied. Strength, weakness,
competition advantages and what are its target market is also
identified.

References
Pirson, M., Goodpaster, K. and Dierksmeier, C., 2016. Guest
editors’ introduction: Human dignity and business. Business Ethics
Quarterly. 26(4). pp.465-478.
Strydom, J. W. and Rudansky-Kloppers, S. eds., 2016. Introduction
to business management. Oxford University Press Southern Africa.
Urbach, N. and Röglinger, M., 2019. Introduction to digitalization
cases: how organizations rethink their business for the digital age.
In Digitalization Cases (pp. 1-12). Springer, Cham.