Business Development Plan for IT Digital Solutions in Malta

This report presents a comprehensive business development plan designed for launching an IT digital solutions company in Malta. It begins with an introduction that emphasizes the importance of software development and service quality, along with the significance of employee engagement and talent management. The plan then explores business opportunities through segmentation, targeting, and positioning, followed by a feasibility research section that covers product, market, organizational, and financial aspects. The core of the plan focuses on developing a robust business model, including core strategies, SWOT analysis, resource needs, and value deliverables. A detailed business plan is provided, encompassing an executive summary, industry analysis, marketing strategies, design and development plans, management structure, operations, sustainability considerations, implementation schedule, financial projections, and viability assessments. The report aims to provide a strategic roadmap for establishing and growing a successful IT solutions company in the Maltese market, emphasizing the importance of customer satisfaction, employee engagement, and financial sustainability.

Business Development Proposal
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A business development plan to start an IT digital solutions company in
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A business development plan to start an IT digital solutions company in
Malta
MODULE NAME:
BUSINESS DEVELOPMENT PLAN
Content
μ1Content 3
2Introduction 5
2.1Background 5
2.2Rationale 7
2.3Mission 7
2.4VISION 7
2.5AIMS 8
2.6Design and Structure of the Report 8
3BUSINESS OPORTUNITY 9
3.1Segmentation, Targeting and Positioning 9
3.2Critical Success Factors 10
4FEASIBILITY RESEARCH 10
4.1PRODUCT FEASIBILITY 10
4.1.1Analysing the industry – Competitors 12
4.1.2Cost of Industry Entry 13
4.1.3Substitute products 13
4.1.4Bargain Power 13

4.2Market Feasibility 14
4.3ORGANIZATIONAL FEASIBILITY 14
4.4Financial Feasibility 14
5The Business Model 16
5.1The Core Strategy 17
5.1.1Identifying Competitive Advantage, the Basis for Differentiation 18
5.1.2Marketing and Sales 18
5.1.3Service 19
5.1.4Porter Generic Competitive Strategies, Competitive Positioning 19
5.2SWOT and the competitive Advantage 21
5.3The Mission to be accomplished21
5.4The Resource Needs and Core Competencies 22
5.5The Value Deliverables to the Customer 23
5.6New Business Model after Competitive Advantages Analysis 25
6BUSINESS PLAN 26
6.1THE EXECUTIVE SUMARY 26
6.1.1The Business Opportunity 26
6.1.2The Market and Customer Acceptance 27
6.1.3Strategies for Competitive Advantage 28
6.1.4Revenue and Profit Forecasts 30
6.2THE INDUSTRY, THE COMPANY AND THE PRODUCT (S) 34
6.3The New Product / Service Concept 35
6.4Key Success Factors 36
6.5THE MARKET, MARKET ANALYSIS AND MARKET RESEARCH 38
6.5.1The Market, size and trends 38
6.6COST / VOLUME / PROFIT ANALYSIS 39
6.7Break-Even Analysis 39
6.8MARKETING PLAN 39
6.8.1Overall Marketing Strategy for market penetration and market
development 39
6.8.2Customer Relationship Management 42
6.9DESIGN AND DEVELOPMENT PLAN 43
6.9.1Project Planning 43
6.9.2Development Stages 43
6.10THE MANAGEMENT TEAM 44
6.10.1Organisation Chart 44
6.10.2Key Personnel 44
6.11OPERATIONS PLAN 44
6.12SUSTAINABILITY 45
6.12.1Risk Assessment 45
6.13SCHEDULE FOR IMPLEMENTATION 46
6.14BUSINESS CONTROLS 46
6.15FINANCIAL PROJECTIONS 48
6.16VIABILITY 51
References 53

CHAPTER 1
Introduction
Background
. IT development mostly focuses on various elements that deal with
solutions to problems faced in certain scenarios. The importance of
software development or service development has been necessary to
make sure that the solution is attained in a long run. There are a wide
range of opportunities that support the business development scenario.
The quality of development and the adherence to the standard
practices in the development model is chosen to be important. There
are various entities that determine the importance of choosing the right
approach. The business model strategies that define the business
quality here are considered important. The end to end application in the
scenario of business growth is needed to be applied. The long term
entities that tend to be applicable in a business model deal with a
certain approach or a strategy that involves information security
standards as well. (Blythe & Zimmerman, Business to Business
Marketing Management A Global Perspective, 2005)
The need to ensure confidentiality and security when it comes to
customer specific aspects is considered important when it comes to the
current study. The need to protect the customer information and
maintain integrity when it comes to customer management and
handling is considered important. There are certain aspects in
development that define the process growth eloquently. The provision
of customer satisfaction is also an important area of consideration she.
It comes to the current process and application. The need to meet the
customer requirements is necessary. There are numerous approaches
that can be used in the software development process. The need for
choosing a right strategy to ensure smooth business transition needs to
be defined based on the customer choice of handling. The current
approach that is effective in the recent times is the agile development

and engagement model. This particular approach considers the need for
a proper software development process to be carried on in an iterative
manner to stay on par and meet customer requirements accordingly.
Rationale
Employee engagement and talent management are considered to be
very important aspects when it comes to employee management and
employee satisfaction. It is essential to make sure that proper strategies
are applied to make sure that employees are utilized and treated
properly. It is important that proper and effective employee
engagement strategies are applied. The need for a proper planning and
rotation of employees is considered important. The application of ideal
strategies to support the business models are considered to play a long
lasting role in supporting the strategic placement of the business
activities (Smith & Zook, 2011)
Mission
. The need for a proper and end to end planning in the strategic
management focus area is considered to be an important aspect that
defines the business criteria effectively. There are certain business
propositions that need to be applied effectively just to ensure that the
strategic capabilities are handled properly.
VISION
The nuances in the employee engagement are needed to be understood
to ensure an effective solution offering in a long run. The application of
business management theories in the case determine the ability of the
business to be enhanced and the need for a proper strategic
management entity and approach to deal with the employee
satisfaction and loyalty related aspects to support business
development. The long term plans and goal setting process needs to be
effective when it comes to employee management.
AIMS
The business prospects to support the employee management criteria
defines the need for a proper management approach that defines and
determines the need for a solid approach that handles the business
process effectively. The need for a proper HR management plan deals
with a proper business model that needs to be applied. The need for an
effective planning and execution depends on how effective the strategic
management can be and the entities to support this process deal with a
wide range of aspects that support and enhance the quality of planning.
Design and Structure of the Report

The need for a precise implementation model deals with an ideal
strategic presence of all the concepts and these concepts needs to be
converted to relevant business ideas that can be implemented
henceforth. This type of approach needs to be applied to ensure
employee satisfaction. (Smith & Zook, 2011)
CHAPTER 2
BUSINESS OPORTUNITY
Segmentation, Targeting and Positioning
The business model to be used here needs to identify the customer
segments first. There are precise methods involved in identification of
the customers. The services to be rendered to the customers and
proper business engagement models are needed to be identified. There
are wide range of possibilities to reach out to the customers. The
segmentation of the customers based on their needs and wants should
be ideally done. The next step is to provide the essential services to the
customers. The skill set of the employees is another area of
consideration. The importance in choosing the employees with the right
skills to cater a customer specific need is targeted to be important. The
aspects involved in customer satisfaction depend on the quality of
service rendered by the employees. The steps involved in choosing the
service offerings are a very important aspect in software development
process. The service quality elements deal with procedures that ensure
smooth development and handoff. The service offerings include mobile
application development and support, web application development and
support, progressive web application development and support,
consulting services, employee engagement services, support for
existing projects, commerce platform development, website design and
branding, brand collateral development and support, website and
domain hosting, licensing and control. The importance of choosing the
right approach in the software development deals with opportunities
that determine the importance of choosing the right approach in
meeting the business needs (Chandler, 2001)
Critical Success Factors
. The quality of marketing and planning is considered important when it
comes to business development. The marketing team is usually set with
targets to achieve so that they attain the target on a regular basis to
ensure stability.
The hiring and staffing is another key activity. The importance of
choosing the right skill set and acting accordingly plays a vital part in
the hiring process. When it comes to handling multiple projects, the
concept of using shared resources arise. There is a scenario where the
resources are shared and shuffled across multiple projects. The

importance of choosing and hiring the resources having potential to
multitask is a necessity. The right approach in hiring deals with a proper
job description to be drafted and agreed upon and then recruiting the
employees based on this job description. Operations management is
another important area when it comes to the business activity involved
in managing the company. There are certain aspects that need to be
considered to ensure that the operations are handled properly. The
effective business approach that can be utilized strategically to ensure
operational excellence needs to be defined from time to time. The
application of the right strategies for capability management also needs
to be noted.
CHAPTER 3
FEASIBILITY RESEARCH
PRODUCT FEASIBILITY
The capabilities are needed to be assessed first to ensure the
application of necessary strategies that define the aspects properly. The
need for this is relevant in the current case. The investment involved in
the business opportunity also needs to be considered in the current
study and there are certain scenarios that play a very important role in
handling the business process. The funds required to start the business
are to be identified initially and proper strategies are applied to support
the business development and growth here. Thr need for a proper
approach to support the financial constraints in operation is to be
considered important. There are proper approaches that need to be
applied to support the business growth. The overall stability here
handled the need for a proper investor. The revenue models also need
to be fixed. The need for choosing an ideal revenue model deals with a
possible approach that discusses and defines the concepts. The ideal
modes of revenue available in the case usually deals with a proper
business engagement model that defines the strategies effectively.
There are a wide range of business opportunities to be considered in the
current case. The application of relevant modes of revenue is
considered important to support the business idea from end to end.
These strategies are to be applied in a long run to support business
growth. The important elements in strategic development deals with
necessary strategies to be applied in a long run to support strategic
efficiency
Analysing the industry – Competitors
Cost of Industry Entry

Substitute products
The feasibility aspects are needed to be defined and considered in the
study and the necessary aspects to support the business feasibility are
considered important. The financial feasibility is a process of
understanding the financial liabilities and constraints involved in the
business. These constraints are to be defined from end to end to
support the process. There are wide range of particulate elements that
define the business scope. Organizational feasibility deals with thr
number of employees to be employed, the necessary location and other
constraints to support the employees and the important aspects
involved in employee management. These elements are considered to
play a very important role in approaching the business model in a viable
manner. These entities not only focus on business management but also
ensure an effective management of the business process that considers
the entities to be handled effectively.
Bargain Power
The organizational feasibility defines the need for an effective prospect
that identifies the growth trends. The prospects here not only focus on
a long run stablility but also highlight the importance of choosing a
business process oriented approach that supports strategic growth.
These constraints are to be considered in the case to support the
growth elements that define the business process in a long run. These
activities are bound to play a very important role in business
growth. (Blythe, Essentials of Marketing, 2005)
Market Feasibility
Business development and marketing feasibility aspects in the current
study discusses the need for a proper vendor management scenario
that defines the understanding behind business level feasibility in the
approach. The aspects involved in the business development and
growth approaches deal with a wide range of opportunities that support
the strategic business growth on the whole.
ORGANIZATIONAL FEASIBILITY
The context involved in business application defines the necessary
aspects that determine the need for a proper management context that
defines the need for a business development idea.
Financial Feasibility
The research carried out initially in the current case is the secondary
research approach. The target population consists of IT employees and
the general public as well. The concepts here discuss about relevant
actionable items that determine the importance of choosing the right
strategic approach to define the need for a proper management. The
target population includes general public as well. The data collection
methods used in the current approach mostly focuses on questionnaires
and interviews. There are certain issues that may arise in the primary
data collection process. The necessary entities are defined and the

collection process when involves a large target population, then it is
considered to be difficult to collect and process the data. To overcome
this we apply non probability sampling in this case. The non probability
sampling plays s very important role and it involves three different
types of sapling methods in turn. The best approach to be applied in the
current case is convenience sampling. This mode of sampling would
prove effective in data collection and data processing when it comes to
the current study for a business development related to IT
Company. (Adkins, 2014)

The Business Model

The Core Strategy
The need to ensure confidentiality and security when it comes to
customer specific aspects is considered important when it comes to the
current study. The need to protect the customer information and
maintain integrity when it comes to customer management and
handling is considered important. IT development mostly focuses on
various elements that deal with solutions to problems faced in certain
scenarios. The importance of software development or service
development has been necessary to make sure that the solution is
attained in a long run. There are a wide range of opportunities that
support the business development scenario. The importance of
choosing the right approach and precise business model for the
development of products and services is needed to be understood. The
focus involved in building a proper model to support the business
activities in a long run are considered important. There are different
scenarios that need to be considered end to end. The importance of
choosing the right model of business development plays a significant
role here. The quality of development and the adherence to the
standard practices in the development model is chosen to be important.
There are various entities that determine the importance of choosing
the right approach. The business model strategies that define the
business quality here are considered important. The end to end
application in the scenario of business growth is needed to be applied.
The long term entities that tend to be applicable in a business model
deal with a certain approach or a strategy that involves information
security standards as well.
Identifying Competitive Advantage, the Basis for Differentiation
There are certain business propositions that need to be applied
effectively just to ensure that the strategic capabilities are handled
properly. The long term plans and goal setting process needs to be
effective when it comes to employee management. The business
prospects to support the employee management criteria defines the
need for a proper management approach that defines and determines
the need for a solid approach that handles the business process
effectively. The need for a proper HR management plan deals with a
proper business model that needs to be applied. The need for an
effective planning and execution depends on how effective the strategic
management can be and the entities to support this process deal with a
wide range of aspects that support and enhance the quality of planning.
Marketing and Sales
The application of proper implementation strategies deal with a proper
business approach that supports the need for employee growth and
organizational growth an effective implementation suggests that

employee growth and organizational growth comes hand in hand. This
type of approach needs to be applied to ensure employee satisfaction.
The scenarios that support the employee management are considered
to have a proper business model to be applied and handled. There is an
effective action plan that needs to be defined so that there are proper
business activities that are to be rendered and applied. The application
of ideal strategies to support the business models are considered to
play a long lasting role in supporting the strategic placement of the
business activities. The need for a proper and end to end planning in
the strategic management focus area is considered to be an important
aspect that defines the business criteria effectively
Service
There are wide range of opportunities to recruit employees with
different skills and these opportunities should be utilized effectively to
ensure enhanced results and a quality output on the whole. The vendors
on the other hand play a significant role in the business development
process here. The proper entitied to support vendor management are to
be considered wisely. The support from the vendors is always essential.
When it comes to software development there are so many platforms
on which the applications are being developed. The licensing process
involved in each of these platforms and the terms and conditions
involved are needed to be studied properly to ensure quality output on
the whole. The application of the vendor management strategies deal
with a smooth transition that allows the vendor management process to
be effective. The steps involved in choosing the service offerings are a
very important aspect in software development process. The service
quality elements deal with procedures that ensure smooth development
and handoff. The service offerings include mobile application
development and support, web application development and support,
progressive web application development and support, consulting
services, employee engagement services, support for existing projects,
commerce platform development, website design and branding, brand
collateral development and support, website and domain hosting,
licensing and control. These are the wide range of service offerings that
come under the part of business offerings in this case. The crucial
elements involved in the case deal with the activities involved in the
organization. Marketing is considered as on necessary activity. The end
to end marketing of the services only fetches orders. Sales and
marketing play an integral role in the software development process.
(CNN Travel, 2013)
Porter Generic Competitive Strategies, Competitive Positioning
Cost Leadership

The business model to be used here needs to identify the customer
segments first. There are precise methods involved in identification of
the customers.
Differentiation
There are wide range of possibilities to reach out to the customers. The
segmentation of the customers based on their needs and wants should
be ideally done. The next step is to provide the essential services to the
customers. The skill set of the employees is another area of
consideration.
Focus
There is a scenario where the resources are shared and shuffled across
multiple projects. The importance of choosing and hiring the resources
having potential to multitask is a necessity. The right approach in hiring
deals with a proper job description to be drafted and agreed upon and
then recruiting the employees based on this job description.
SWOT and the competitive Advantage
The effective business approach that can be utilized strategically to
ensure operational excellence needs to be defined from time to time.
The funds required to start the business are to be identified initially and
proper strategies are applied to support the business development and
growth here. Thr need for a proper approach to support the financial
constraints in operation is to be considered important. There are proper
approaches that need to be applied to support the business growth. The
overall stability here handled the need for a proper investor. The
revenue models also need to be fixed. The need for choosing an ideal
revenue model deals with a possible approach that discusses and
defines the concepts. There are a wide range of business opportunities
to be considered in the current case. The application of relevant modes
of revenue is considered important to support the business idea from
end to end.
The Mission to be accomplished
The importance of choosing the right approach in the software
development deals with opportunities that determine the importance of
choosing the right approach in meeting the business needs and the
quality of marketing and planning is considered important when it
comes to business development. The marketing team is usually set with
targets to achieve so that they attain the target on a regular basis to
ensure stability.
The hiring and staffing is another key activity. When it comes to
handling multiple projects, the concept of using shared resources arise
Organizational feasibility deals with thr number of employees to be
employed, the necessary location and other constraints to support the