This report presents a comprehensive business development plan designed for launching an IT digital solutions company in Malta. It begins with an introduction that emphasizes the importance of software development and service quality, along with the significance of employee engagement and talent management. The plan then explores business opportunities through segmentation, targeting, and positioning, followed by a feasibility research section that covers product, market, organizational, and financial aspects. The core of the plan focuses on developing a robust business model, including core strategies, SWOT analysis, resource needs, and value deliverables. A detailed business plan is provided, encompassing an executive summary, industry analysis, marketing strategies, design and development plans, management structure, operations, sustainability considerations, implementation schedule, financial projections, and viability assessments. The report aims to provide a strategic roadmap for establishing and growing a successful IT solutions company in the Maltese market, emphasizing the importance of customer satisfaction, employee engagement, and financial sustainability.