KNH Advertising Agency Business Plan: Marketing Solutions for Startups

This business plan outlines the strategy for KNH Advertising Agency, focusing on providing marketing and advertising services to startups and existing businesses in Saudi Arabia. The plan includes an industry analysis highlighting low competition and a market analysis targeting new ventures and corporations. The marketing strategy emphasizes digital marketing, particularly social media, and the use of influencers. The operations plan details service production involving social media management and content development. The management plan includes a board of directors and advisors with a functional structure. The plan also outlines future growth strategies, including product diversification and franchising. A feasibility analysis report is included, assessing the business idea's strengths, and the document provides details on the agency's core products, target customers, and the business problem it addresses. The plan also includes information on the management team and financial projections.

KNH
ADVERTISING
AGENCY
BUSINESS
PLAN

BUSINESS IDEA
 Intends to provide marketing and
advertisements services in Saudi Arabia
 Numerous start-up corporations have
failed in Saudi Arabia in recent years
 An important reason for this being the
ineffective marketing strategies used by
them
 Focus on the new start-up ventures and
the existing corporations of Saudi Arabia

CRITICAL SUCCESS
FACTORS
 The business idea however is completely innovative
and novel one
 Numerous start-up ventures and existing corporations
of Saudi Arabia have failed recently
 Ineffective marketing strategies being an important
cause
 This had made it a perfect time for the establishment
of the venture
 The three entrepreneurs have the required skill set and
knowledge or qualification
 This will help them to use their skill sets to facilitate
success of the venture.

INDUSTRY ANALYSIS
 Very few marketing and advertisement
agencies in Saudi Arabia.
 Business competition is very low
 Important competitors are New Step
Media, sendian creations, 6W Agency,
Maze, Blue Brand and others.
 Opportunity to gain monopoly by focusing
on high quality and cost effectiveness.
 New start-ups and existing businesses are
likely customers

MARKET ANALYSIS
 Needs to target the new start-ups venture
 Needs to focus on the existing business
corporations of Saudi Arabia
 Buyers do not have alternative service
options
 Bargaining power of the buyers is very low
 Demand likely to be high in the absence of
competitors
 Brand switch tendencies would be very low

MARKETING STRATEGY
 Digital marketing strategies particularly
social media marketing will be used
 Different digital media influencers would
also be used
 Focus would be on changing the attitude of
start-ups and also the existing business
corporations regarding marketing
 Usage of E-newsletters and promotional
 Organization of different kinds of
promotional seminars

OPERATIONS PLAN
 Synchronization of different backstage and the
frontstage activities
 This will facilitate the production of the services
 Would also ensure the achievement of the venture’s
goals
 Services would be manufactured by the Social media
account manager and Digital content developer
manager, digital media influencers and brand
ambassador program manager of the venture.
 KNH Advertising Agency intends to start its business
activities at Eastern Province, Khobar, Alolyaa District

MANAGEMENT PLAN
 The three entrepreneurs would be the
Board of Directors
 Recruitment of highly qualified and
experienced business professionals as
board of advisors
 This will help the venture to achieve the
required amount of success.
 Usage of functional structure
 The different departments would be created
on the basis of the work that they perform

FUTURE GROWTH
 Intends to use product diversification
strategy
 This will help in new service
development
 This will help in monopolizing the
business market of Saudi Arabia
 Indents to use franchising
 Likely to help in business expansion.
 Will help in establishing business
outlets all over Saudi Arabia