Detailed Business Plan: Licious Cafe - Partnership Enterprise Project

This business plan outlines the establishment of Licious Cafe, a partnership venture focusing on a barbecue restaurant with an integrated online retail component. The plan details the business structure, financial projections, and operational strategies, including a SWOT analysis and risk management plan. It covers the target market, competitive advantages (online retail and door-to-door delivery), and marketing strategies, emphasizing high-quality products and customer satisfaction. The plan includes financial statements like a balance sheet and cash flow table, along with details on staffing, product offerings, and pricing. The business aims to leverage the festive season and the partners' combined experience to achieve profitability and expansion, with a focus on producing high-quality food products. The business plan also addresses WHS (Work Health and Safety) considerations and sources of finance.

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Business plan
Student name
Course
Professor
Date

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Structure of business: Partnership business
Name of business: licious cafe
Business number: 12500000
Table of content
Executive summary 3
Source of finance 4
Business details 5
Business chart 6
Key personal 7
Risk management 8
Finance details 10
References 15

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Executive summary
By analyzing business opportunities that are available in America, I came to a conclusion
in coming up with a Barbecue restaurant. (Coker, 2014) This is because, there is a high demand
for barbecue-style cuisine and dishes, and the business requires minimal capital and few
formalities to start and run while its return is high. The enterprise will be a partnership between
the barbecue restaurant and online retail shop which is owned by two brothers who live in
America. The business will be located in South America. Both the two brothers and I will be the
owner of the enterprise everyone will play a role according to the experience one has in the field.
I have a 5years experience in the field of food and snack business, and I have worked with Allen
and Son B-QUE restaurant, while the two brothers have a 6-year experience in online retail.
Online retail will help the enterprise to grow, serve its customers to satisfaction by creating a
platform that allows customers to purchase goods online. We are targeting to start the business
by the end of this November because the festive season is approaching which is the peak period
of the business. (Epstein, 2018) The two brothers have accomplished a lot in the field of online
retail hence making them too useful in the business. We target both children and adults,
especially in the household market. Our competitors do not offer online retail services nor door
to door delivery. Hence this will be our major advantage over our competitors. The strategy that
will be employed to venture into the market will be, the creation of the online platform, walking
door to door giving out free gifts that create awareness of the business and services we offer and
use of local media to create awareness of the product. We also need to employ personnel who
have experience in that field and are a good verse to the market of that area. (Carolan, 2018) The
main business goal is to make sure that we expand the business by producing high-quality
products that will lead to the satisfaction of the customer. For this objective to be reached it will

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need hard work, commitment, and goal oriented personnel. For this business to start and run
efficiently, it will need a starting capital of 60000$. The capital will be used to purchase assets
needed in the business and raw materials required to produce food and snacks. The business will
be able to yield 1000$ per month.
WHS and responsibility
Duties for WHS are legislated in the Work Health and Safety Act (WHS) 2011. (Burns, 2016)
The Act details the duties of anyone who is planning for a business. It also includes workers
suppliers of the business and manufacturers. (Coker, 2014) The following principle applies to all
duties in the WHS Act 2011. first, duty is not transferable secondly a person may have more than
one duty thirdly more than one person can have the same duty and lastly risks are managed to
ensure they are eliminated, so far as is reasonably practicable. (Epstein, 2018) hence according I
came with the following plan.
SOURCES OF FINANCE
From my previous business, I had saved 40000$. Hence I will withdraw the money add
up with the capital from that of the two American brothers that are 30000$ and start the
enterprise. The capital required will be able to be split into different sectors for efficient
production
Business objective
i) To be profitable
ii) The increase of productivity to cater for all our customers
iii) Increase efficient of customer services for their full satisfaction
iv) Maintain a gradual growth and sustain the growth

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v) Expand the business market even in other states
vi) Maintain employee retention
vii) And lastly, promote healthy products
Business details
The business will be located in America at Melbourne Victoria, the main aim of the
business is to produce quality beef, chicken, turkey, bacon, pork, fish and corn. (Coker, 2014)
The business will require twenty workers; this is Human Resources Manager, Merchandise
Manager, Restaurant Manager, Chefs/Cooks, Sales and Marketing Officer/Sales Girls, and Sales
Boys, Accounting Clerk and Cleaners who will be partitioned into different departments. Four
workers will be working in the customer service department, five workers will be working in the
production sector that is in the bakery and in the kitchen, three workers to work at online retail
sector where they will be receiving online order and making sure the orders are delivered in time,
for door to door delivery and distribution will be done by three workers, that is one driver and
two personnel to carry and deliver the packages. There will be three other workers who will be
selling the products at the restaurant. Lastly, the two other workers will work across in
supervising the other workers and maintain an excellent management strategy that will lead to
the achievement of the stated goal. The business will deal with both cash, credit cards, and the
debit card also e-money will be allowed for the online workers. The purpose of the business is to
provide a sustainable market for the products, enhance quality production for the satisfaction of
the customers, provide products that are safe for consumption and lastly yield a profit for
stakeholders.

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My focus is to register the business by the end of November due to the coming festival
season. The business will be registered with accordance American department of health and
business permits. I will obtain the business license from the local America authority. For the
business to run smoothly, there will be need of obtaining Certificate of incorporation, Business
license, food/health certificate business plan and lastly online term of use. (Carolan, 2018) This
certificates will be of importance to anyone who wants to start and business in America. This
will need the business to hire a food safety supervisor which is the requirement by the federal
state when opening a business that deals with food. A registered business number (RN) issued by
the Federal Trade Commission (FTC) will be required to start the business. The number is used
by the Federal state to control and get in touch with the business in America. The business will
be named LICIOUS restaurant and will be registered as a partnership business.
` The company will be located at Melbourne Victoria; the restaurant will cover about 10 by
10-meter square. Hence there will be a need of hiring a premise that has the space that I require.
The business will be situated near the market area and the busy street. This will provide a wide
range of the market. The enterprise that I found when researching it cost about 10$ per month,
the owner receives rent monthly without fail.
Business chart
Manager
Department managers
Safety supervisor
Sales coordinator

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Staff members
Subordinate staffs
Key personnel
The organization to start and run efficiently it needs a minimum staff of 20 personnel
who are given different role as seen earlier to operate the business. The staff is required to
operate the business with the highest standards that are required. The recruitment for workers
will take place in two weeks’ time. (Epstein, 2018) after recruitment of the twenty employees,
there will be a need to train workers on how to handle customers and implement sustainable
excellence management in order to achieve the stated goals. For those working at the kitchen
must have been gone through hospitality and chef colleges and attained a certificate in it with an
experience of not less than three years. While for the waiter they need to have gone through a
hospitality course and attain the certificate.
Products and services table
Products and services Prices
beef @ 40$
Chicken @50$
Turkey @40$

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Corns @ 30$
Beverages @20$
The above table describes the products the enterprise will be offering, but the menu of all
combination of the product will be available in the restaurant and in the online platform. The
strategy to sell the above product is through the creation of awareness of the product, offering
free delivery to the near customers and use the local media to market our products. The company
will be able to maintain its growth by offering quality services and products that meet the needs
of the customers
Risk management
SWOT Analysis Worksheet
Strengths Weaknesses
-producing high-quality products
-offer free beverage for anyone purchasing
more than three products
-we do online market
-offer free delivery
-offer door to door services
-our product is affordable
- packaging
-delays in delivery
-marketing strategy
-number of workers
Opportunities Threats

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- There no many b-queue restaurants
around
- Most of the population like beef and
corn
- By offering door to door services
- use of online marketing
- affordable product hence raising
demand
- lack of disposal mechanism
- during the off-peak period, there are
less raw materials
- the competitor is offering huge deposits
- due to my weakness, I might lose
customers
Risk management table
Risk involved Risk impact Level of the risk
Competitive risk The business may
sabotage high
Economic risk Difficult in running
the business high
Operation risk Production of low-
quality products
medium
Loss risk Slowing growth rate low
For the above risk to be avoided there is need to come up with a business strategy that will be
able to overcome the risk these are, producing unique and quality product in order to compete
fairly with competitors, analyzing the economy and moving with the new trends to avoid
economic risk. (Coker, 2014) Maintain excellence business management to avoid operation risk
and lastly to market the products and increase sale to avoid loss risks.

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The enterprise will mostly focus on the production of fast-moving food and snacks that
can be parked and transported easily; there will be a need for purchasing equipment as shown on
the table below
Equipment Price
Cooking equipment 1000$
Packaging equipment 1000$
Two transporting motorbikes 1500$
Other equipment 200$
The business will be operating for twelve hours a day whereby the employee will be
expected to report at work as early as 7;00 am in the morning, this will help in curbing
production delays that are caused by lateness. (Carolan, 2018) The business will be closing at
6:00 pm in the evening but the product will be always available in the online platform to be
delivered on the next day. There will be a book to be signed by employees as they report and
leave the enterprise.
Financial information
The major objective of the business is to maximize profit by maximizing sales, as one of
the business managers am targeting to get a sale of 20000$ after every month, by maintaining
such a sale as an enterprise we will be able to meet our financial operation cost and yield profit
for the shareholders. (Burns, 2016) The business starts up capital will first come from our local
contribution, for expansion of the business it will need seeing of financial loan from financial

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institution and banks. In my assumption, I assume that on peak period like the season we are
approaching we will be able to increase our sales in order to cover for the periods when the
business is down in terms of sales. Maintaining customers contact is one of the measures that we
will use to make sure even in the down period we are able to communicate with our customers
and persuade them to purchase our products
Beef man balance sheet
assets Amount $ liabilities
cash 20000$ Payable liability 00
bank 10000$ Total liabilities 00
equipment 20000$
inventory 10000$ capital
Paid in capital 60000$
Total asset 60000 Total liability and
capital
60000$
Assets = total liability+ capital , 6000= 0+60000
Cash flow table
Current period Cash outflow
Year 1 60000$
Year2 50000%

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Year3 30000%
Year 4 0%
By a period of four years, the company will be able to return the capital that was invested
in the company that is 60000$.
The plan for the workers’ salary for the first 3 months.
Occupation Salary per month
Managers 1000$
Staff members 700$
Nonstaff members 500%
Profit and loss forecast table

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1 2 3 4 5
0
200000
400000
600000
800000
1000000
1200000
profi t and loss forecast
Period total sales total sales total sales total sales
Breakeven- analysis table
Description dollars % sales
Sales $ 950000 100%
Direct cost $ 300000 60%
Contribution margin $ 200000 30%
Fixed cost $ 150000 20%
Net profit $ 100000 10%

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References
Burns, P. a. D. J. e., 'Small business and entrepreneurship' (Macmillan International Higher Education
press 2nd edn 2006)
Carolan, M., 'The Food Sharing Revolution' (Island Press 8th edn 2018).
Coker, C. 'Globalisation and Insecurity in the Twenty-first Century' (Routledge 2014)
Epstein, M. 'Best practices in managing and measuring corporate social, environmental and economic
impacts' (Routledge 2018).

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