Business Plan for Livaz: Launching an E-commerce Platform for Clothing

This report presents a comprehensive business plan for Livaz, a company with over 20 years of experience in women's clothing production, aiming to expand its business through an e-commerce platform. The plan details the company's goals, strategies, and implementation methods, including a business canvas model, market analysis, and SWOT analysis. It covers market feasibility, strategic alliances, competitor threats, and a marketing plan. Human resource and technical aspects, including production, distribution, and operational feasibility, are also discussed. The report also includes a financial feasibility analysis with startup costs, balance sheet forecasts, and profit and loss projections. The introduction highlights the company's specialization in soft ladies garments and its plans to introduce men's clothing, aiming to provide a unique online shopping experience. The report provides insights into Livaz's vision to become a successful online shopping company, focusing on quality, customer relationships, and data security.

Report

EXECUTIVE SUMMARY
This is a business plan for Livaz company. This is one of the leading company in
production of women's clothing with more than 20 year experience within the market. New
business idea of Livaz is to starting B2C through E-commerce platform. E-commerce is a
process of buying and selling product through electronic media such as by mobile applications
and internet. This refers both online retail as well as electronic transactions. This will give very
unique experience of shopping to customer like clothing and accessories. This eliminate travel
time or cost and also provide comparison shopping. It is new and innovative business idea of
Livaz which business to customer through e-commerce.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................5
MAIN BODY...................................................................................................................................5
BUSINESS CANVAS MODEL .....................................................................................................5
What's Livaz all about?....................................................................................................................7
Mission statement........................................................................................................................7
How does Livaz work?................................................................................................................7
Livaz ethics.................................................................................................................................7
PLANNING ....................................................................................................................................8
Market Feasibility............................................................................................................................8
Market trends, condition and analysis.........................................................................................8
Strategic alliances........................................................................................................................8
Threat of competitors entering in new market............................................................................9
Market research...........................................................................................................................9
SWOT analysis............................................................................................................................9
Marketing Plan..........................................................................................................................10
Evaluation of marketing resources............................................................................................11
Human Resources Feasibility .......................................................................................................11
Key personnel ...........................................................................................................................11
Recruitment options..................................................................................................................12
Training Program......................................................................................................................12
Technical and Operational Feasibility...........................................................................................12
Production.................................................................................................................................12
Distribution...............................................................................................................................12
Legislation.................................................................................................................................12
Operation...................................................................................................................................13
Financial Feasibility.......................................................................................................................13
Start up costs.............................................................................................................................13
Balance Sheet Forecast.............................................................................................................13

Profit and Loss Forecast............................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Business plan is the written description of future business. This document containing
business goals, methods on these goals can be attained and the time frame. The present report
will be base on business plan for Livaz clothing company. Company is one on the leading
company in production of women clothing in marketplace (Antikainen and Valkokari, 2016).
This specialize in the production of soft ladies garments such as dresses, skirts, trousers. Now the
company is want to expand their business through entering in new market and introduce new
product. New idea for business is to take business online through E-commerce (business to
customer) in which company deals with clothing and accessories and also introduce new product
which is men cloth. Company is only deals in women cloths. This will be very unique experience
for customer. Business name is Livaz. The report will explaining business canvas model for
starting new business and better understanding of different elements such as customer segments,
channels etc. The report will also highlight planning of market, technology uses, human
resources and finance.
MAIN BODY
BUSINESS CANVAS MODEL
Business canvas model is strategic management plan and start up plan for developing a
new and documenting existing business model (Business canvas model, 2018). This is chart with
some elements which describing a firm or product value proposition, customers, finance and
infrastructure.
Key partners
Key partners is
PCH international
owner. PCH is an
global custom
design
manufacturing
company which
Key activities
Developing
relationship with
big five clothing
brand.
Providing best
product, focus on
quality of cloth,
Value
propositions
Unique
designers
pieces and great
values
Promoted social
commerce
through
Customer
relationship
Relationship with
PCH international is
the key for Livaz.
Company provide
the right
promotional
material on
Customer
segments
Company is
selling women
clothing material
through e-
commerce.
The customer
segment is

works with
companies to
design, develop,
manufacture
product as well as
supply chain.
 Brand
 Distributo
r
 Marketers
Key resources are
required from
partners access to
brand image with
high quality of
products and
marketplace. Key
partners are the
retailers and
beneficiaries of
services.
keeping records
of orders and
customer
information.
Providing each
details of product
and clothes on
company
websites like
quality colour,
sizes, price etc.
websites
Maintain an
inspiration
where members
and customers
could upload
and share view.
websites and apps
for giving best
online shopping
experience.
women.
Key resources
Intellectual
property and
patent for
monitoring device
used to provide
services.
Human resource
and customers
relation with e-
commerce
operations.
High quality of
cloths and design.
Creating highest
network with
different brand.
Channels
Selling products
and services
through E-
commerce.
Website
Mobile apps
Social network
Email
Blog
Cost structure Revenue steams

 Key resources and key activities are more
costly.
 Variable costs:
◦ Designing cost
◦ Customers services
◦ Taxes
◦ Logistics
 Fixed cost:
◦ Building apps
◦ Employee salary
 Product sold to customer is
directly build revenue for
business.
 Commission
 Sales margin spread
What's Livaz all about?
Mission statement
Livaz aims are the constant development of new product at fair price, equitable and
helpful relationship with customer through online business (business to customers) and the
maintain quality of cloth. Also, provide the unique online shopping experience to customers as
well as safe payment modes (Belew and Elad, 2017). Vision is to be the most successful online
shopping company to build a place where people can come to find and discover clothes they
might want to buy online.
How does Livaz work?
Livaz works in three steps:
 Attach details of women cloth on website and online store like Size, price, colour options,
delivery charges.
 Load app in your computer system which is uses by employees to track the order that are
placed by customers.
 See what customer want from online store like cloth and payment modes.
 At the end, order deliver to customer recommend address.
Livaz ethics
Livaz understand the quality of material is very important for positive growth of business.
Manager is taking care of privacy of customer details. Online business is create the lots of

problem for customer in case of personnel details of customers. In terms of this problem Livaz
follows the government rules is data security act which is help to hide information of customers.
Livaz is pioneers of this new market and believe contribute to the social, moral and ethics
considerations raised by technology.
PLANNING
Market Feasibility
Market trends, condition and analysis
Analysis is based on the parameter of online business stores market as our product is
creating a new market is online market which dealing in clothing and accessories to direct
customer like business to customer. With over 600 employees and a production capacity of over
2000000 garments per year. Now a days every single people do the online shopping from
different sides. This provide the best quality of products and services, the company is considered
as one of the leading company in the production of ladies garments. Such as, some external
factors can affect to new business ideas which E-commerce business like legal factor, technology
factor, social factor, environmental factor (Brattom and Gold, 2017).
The current trend is various online stores which are impact to growth of company like
Amazon. Most of people and customers shop with different apps this can impact to company.
Other hand, fashion trends in women and men clothing is large side. Change in preference and
wants of customers. The success of our business is to provide best quality of cloth through online
shopping.
Strategic alliances
Livaz set out to establish relationship with top online brands stores. Some biggest
organisation in online business are underneath:
 Amazon.com
 Facebook
 Google
 PCH international
 Ebay.com
Some latest trends in E-commerce:
 Marketing automation

 Mobile commerce
Currently company have physical stores in marketplace. They sells their product and services
business to business and business to customer through physical stores.
Threat of competitors entering in new market
Threat of Livaz in order to entering in new market which is E-commerce business. The
main threat is security threat are money thefts, data misuse, hacking, credit card frauds and
unprotected services. Here, is need to ensure our branding focusses on trust and secure data
storage through patent and copyright. This will provide competitive advantage in online
business. Company have threat from substitute products like Amazon app and other brand like
Fab online shopping store.
Market research
Market research is one of the most important aspects of a successful market strategy,
presently so many businesses are fail to do the work online. Market research give the both
qualitative and quantitative market research in order to understanding of the ideal customers
would want to buy the products (Brito and et.al., 2015). Relationship building has been ongoing
through the development of our services as it already established a business to business research
agreement and relationship with the top 4 out of the 5 largest online stores provider in Australia.
As per the research customers shop with physical stores and also use online stores for shopping.
From the research, conduct the following from the 1500 women who took the survey:
10% of women surveyed felt in using online apps and placed order about particular cloth and
design.
5% of women are interested to learn more.
85% of women would like to know more about product and apps.
SWOT analysis
Strength Weakness
 Strength of company is strong brand
name and sales their products in
different country.
 Lack of presence in particular region.
 Offers free shipping to its customers, it
is danger of losing profit margin and

 Other strength is solid principle of
reliability and dependability by offering
best or high quality of product.
 Specialist in the production of soft
ladies garments.
can not be able to optimize costs
because of this think.
 Online business is quite common on the
digital world and business.
 Other weakness if product flops and
failures.
Opportunities Threat
 Opportunity to penetrate or expanding
its operation in developing county.
 Build loyalty and great customers
relationship (Cascio, 2015).
 More acquisitions of e-commerce
companies can be increase company
market share as well as reduce
competition level.
 Threat from increasing cybercrime, this
can affect network security system.
 Local players can be the serious threat
to the brand.
 Other threat is theft and hacking which
leaves its customer data exposed.
Marketing Plan
Product: Livaz is the best lifestyle brand and it sell different design in women clothing. Here, is
company introduce new business which is online market through e-commerce as well as new
product which men clothes.
 Online shopping stores.
 Digital content distribution services
 Men's cloths
Price: The target customer of company is women but as per new product target is men. Livaz is
follows the competitive pricing strategy for the products. In this company is able to sets price as
per competition.
Place: The place is consider where company is sales and applied details of products. Place is
online store like websites and official pages.
Promotion: Livaz will use promotional channels in order to promote business and product.
Promotional channels is post ads on Facebook, twitter and TV (Dudin and et.al., 20159).

People: The company will provide training and learning to employees in order to track order and
uses software.
Process: The main process of company is to check online orders and delivered product on time.
Physical evidence: For physical evidence, company will use spacious, bright and cheerful look
to display its versatile range of merchandise.
Evaluation of marketing resources
Livaz manager will conduct data analysis from the our website and conduct ongoing
customers satisfaction. All follows the customers complaints and handling policy that is
displayed on our website.
Human Resources Feasibility
Currently company have 600 employees in production department. They have capacity to
produce 2000000 garments per year with best quality.
Key personnel
Job Title Quantity Expected staff
turnover
Skills required
App technician 5 1 - 2 years Qualification in app designing with 2
years of experience
Customer
relationship
manager
7 2 - 3 years Customer relation experience in sales
and customer care with 5 years of
experience.
Accounts
payable and
receivable
2 6 years Masters in accounts with minimum 2
years of experience.
Technical
operation
manager
1 1 – 2 years Technical apps and device
experience at least 5 years
Human resource
manager
1 2 - 3 years Masters in Human resource
management with 1 year experience.

General
manager
1 1 – 2 years Relevant qualification and experience
in office management.
Recruitment options
Company will using a combination of recruitment, word of mouth, face to face interview
and industry.
Training Program
Training and development program as a key HR function which will assist our business
in reaching its goals (Joyce and Paquin, 2016). Internal and external training and professional
development will provided to employees and identify the needs of customers.
Technical and Operational Feasibility
Production
Production is the procedure of combining different material inputs and plans in order to
make business for successful. Livaz uses application for money transaction, it is one of the best
payment mode. People through online application pay money easily while purchasing goods, it
save their time. Online payment is secure method, customers of organization mostly use this
mode which make them able to transfer fund without efforts. It is considered as fast transaction
speed network that lower risk of theft. Company also design clothes for women's that need to be
more attractive, through new technologies they design clothes effectively according to current
trends within marketplace.
Distribution
Online selling is one of the distribution types, by using internet as primary sales channels
company offer multiple range of products to customers effectively. Online distribution increases
brand awareness among people, build strong relationship between provider and consumers.
Through online selling consumer get more information about goods which is beneficial for them
as well as company and help to gain their trust. Livaz provide an opportunity to individual as to
compare the price of all available goods in online websites (McKinney and Shin, 2016). Online
distribution generate awareness in marketplace regarding products that attract people more
towards purchasing and impact on their buying behaviour.

Legislation
Livaz operate their business around the world and therefore they need to adhere to all
commercial as well consumer laws. They wants to become industry leaders, by adhering all these
laws they can run its business efficiently and effectively. Consumer laws is the set of laws that
protect and secure people at large from unfair business practices. Organization must secure their
money transaction methods and assure people that transaction is secure. Commercial law is know
as trade law, that includes rights of person and business engaged in merchandising, sales,
commerce etc.
Operation
For marketing operation, Livaz use social media marketing through apps such as Twitter,
Instagram, Facebook and technologies (Phadermrod, Crowder and Wills, 2019). Desired to
connect with people and target market company use social media marketing tools that help to
grab the attention of people and retain them for longer time period.
Financial Feasibility
Start up costs
Start up costs Cost ($)
Business Registration
Web hosting and marketing $6,000
Trade marks, patents and designs $7,000
Utility bonds and connections $ 40,000
Internet connection $5,000
Computer software $13,000
Phone connection $5,000
Wages of workers $12,000
Employees training $24,000
Insurance
Building insurance $ 26,000

Professional indemnity $6,000
Advertising and promotional $450,000
Total start up cost $5940,000
Balance Sheet Forecast
Current assets Year 1 Year 2 Year 3
cash $3,000 $15,000 $20,000
Inventory $250,000 $350,000 $40,000
Fixed assets
Computer equipment $160,000 $180,000 $130,000
Tools $30,000 $40,000 $45,000
Total liabilities $3440 $365,220 $235000
Profit and Loss Forecast

CONCLUSION
From the above report it had been concluded that the business canvas model has helped
to introduce new business and with cloth in new sector. It had been concluded that the business
canvas model has the document of proper business plan which had included by the key activity,
resources, partners, cost structure, revenue streams. Market feasibility has important for starting
new business in current market trends which has affect to business and its growth. With the help
of market research and SWOT analysis company got the idea about lack of product and services
and made new strategy as per evaluation of marketing performance. Human resource feasibility
had been helped to recruit employees for team by taking face to face interview. Training program
has very important part of human management. Technical and operational feasibility had
included production, distribution and legislation which has important for business. Financial fea
has helped to business for understanding the finance required for new business.

REFERENCES
Books & Journals
Antikainen, M. and Valkokari, K., 2016. A framework for sustainable circular business model
innovation. Technology Innovation Management Review. 6(7).
Belew, S. and Elad, J., 2017. Starting an online business all-in-one for dummies. John Wiley &
Sons.
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Brito, P. Q., and et.al., 2015. Customer segmentation in a large database of an online customized
fashion business. Robotics and Computer-Integrated Manufacturing. 36. pp.93-100.
Cascio, W. F., 2015. Managing human resources. McGraw-Hill.
Dudin, M. and et.al., 2015. The innovative business model canvas in the system of effective
budgeting. Asian Social Science. 11(7). pp.290-296.
Joyce, A. and Paquin, R. L., 2016. The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production. 135. pp.1474-1486.
McKinney, E. and Shin, E., 2016. Exploring criteria consumers use in evaluating their online
formal wear rental experience: A content analysis of online reviews. Clothing and
Textiles Research Journal. 34(4). pp.272-286.
Phadermrod, B., Crowder, R. M. and Wills, G. B., 2019. Importance-performance analysis based
SWOT analysis. International Journal of Information Management. 44. pp.194-203.
ONLINE
Business canvas model. 2018. [ONLINE]. Available through:
<https://www.volusion.com/blog/how-to-make-ecommerce-business-plan-canvas/>