Business Plan for Live-Play Retail Store: Entrepreneurship Simulation

Verified

Added on  2022/08/16

|5
|1200
|18
Project
AI Summary
This business plan outlines the strategies for a simulated retail store, "Live-Play," focusing on branded fashion outfits. The plan details the company's mission to provide comfortable and trendy clothing for various occasions and demographics, including youth, professionals, and families. It analyzes the market, emphasizing a unique approach to fashion retail. The plan covers operational aspects, including staff training and inventory management, and discusses marketing strategies such as social media and television advertising. Financial projections are presented, aiming to strengthen the brand's position and achieve profitability through effective inventory management, customer service, and communication. The plan emphasizes the importance of adapting to market dynamics and customer feedback, to create a successful business.
tabler-icon-diamond-filled.svg

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.
Document Page
Running Head: Business Plan On Simulation Game
Business plan
Entrepreneurship
[Type the document subtitle]
SystemJP
[Pick the date]
tabler-icon-diamond-filled.svg

Secure Best Marks with AI Grader

Need help grading? Try our AI Grader for instant feedback on your assignments.
Document Page
Business Plan On Simulation Game
Introduction
This is a business plan introducing the effective steps essential to be include by an
entrepreneur on the base of a simulation to design the effective outcomes from the
innovation.
Company Description –
We are “Live-Play” playing the fashion with the confortable brands, a fashion retail store of
the branded fashion outfits for the man focusing to introduce the traditional touch of the royal
class in the outfits available at our store. This royal touch in the wear is multipurpose as these
outfits are suitable for the many routine activities like gym, gathering, and social meeting and
in fact, these outfits are dutiable for the official and formal meetings. Our goal is to provide
comfort in the wear that your wear on any occasion and our vision is to make the outfits
classy, trendy, and comfortable for all class, all age and including the business professionals
as well. Our name of the store reflects the dedication and idea that we need to deliver in form
of our services to the customers from all age and all groups. Focusing the particular group
may limit our idea of comfort for all hence our store has racks of outfits’ those are
comfortable, trendy, classy, and suitable for all.
Market Analysis
We are the first and only store dealing the business of the outfits suitable with effective
conform and fashionable trend. Our vision is to fame the branded cloths of Live-Play and
make it the best and most reliable store to purchase the royal, trendy, and classy outfits. Our
focused market segment includes the youth college students, young professionals and
entrepreneurs importantly but we also focus to deliver the comfortable cloths to the aged and
children as well. Our mission is to offer quality and quality effectively managed in the
inventory of the stores. Free size clothes based in the structure of the people found in a region
1
Document Page
Business Plan On Simulation Game
with the aim to implement effective development ideas to enhance the market segmentation
in the future.
Management and Operation
The business will based in the easy and mixture of the diversified cultural factors in the
organization, staff will be trained to greet the customers in effective manner and they will
focus to satisfy the needs of the customer every single customer enter in the store. Managers
will guide the staff to handle the queries raised by the customers regarding the products and
services. Store will open 7 days but employees will have minimum 4 rotational week offs and
a sick or casual leave, shift for the staff will be for 9 and half hour including the lunch break
in it. An effective code of the conducts and cross-cultural organizational atmosphere is
planned to introduce that will focus the equal opportunities for the workers without any
discrimination. Inventory managers will keep in touch with the suppliers and managers
personal to manage the perfect size for the suits and outfits delivering the quality products.
Current plan to manage thee inventory in the retail store is the storage and collection of the
around 1200 t-shirts and 1000 pants, including the free size as well, effective channels of e-
supply and online orders delivery to the customer is based on staff to customers’
communication basis. Tops and pants products facing the complaints about the sizes are in
the focus are of the managers to get the proficient and effective solution to the issue raised
about the products.
Marketing
Social media advertising in the social websites and commercial advertisements pop-ups on
the windows screen of the user while using the internet is very effective and useful it is
coasting around $3,004. Television advertising is also beneficial because it allows the users
to get familiar with the availability of the retail stores facilitating the effective availability of
fashion brands with comfort and riyal look. Commercial advertising on the public television
2
Document Page
Business Plan On Simulation Game
shows also leads the mouth marketing of the products because they directly affect the
sensuous aspects of the human and these advertisements with effective editing and formatting
can attract the loyal and trusted customers form the market. Aim behind the advertisement is
related to make the customer worthy for the organization and permanent customers in the
retail stores. Other effective advertising mean will be paper media include the newspapers
because it is a common source of gathering the news in many communities and areas hence
these three means will be the most beneficial means to advertise and communicate in the
market about the availability of the fashion outfits.
Projections
Live-Play is imaging to strengthen its brand and positions in the highly competitive market
with effective innovation in the outfits available for the youths. This quarter focus to manage
three things in the effective manner to get the profitable output around $145-160 K in the
next two years. These aspects are effective inventory management of the products, focus to
resolve the customer complaints, and the last one is to use effective means of direct and
indirect communication in form of adverting sign to make the fame of reliability for the
products in the market to improve the quarter achievements for the next quarter in next two
years.
3
tabler-icon-diamond-filled.svg

Secure Best Marks with AI Grader

Need help grading? Try our AI Grader for instant feedback on your assignments.
Document Page
Business Plan On Simulation Game
References
Block, J. H., Colombo, M. G., Cumming, D. J., & Vismara, S. (2018). New players in
entrepreneurial finance and why they are there. Small Business Economics, 50(2),
239-250.
Daisyme, P. (2015, August 24). 7 CHARACTERISTICS OF SUCCESSFUL
ENTREPRENEURS. Retrieved October 24, 2019, from Due.com:
https://due.com/blog/7-characteristics-of-successful-entrepreneurs/
Drucker, P. (2014). Innovation and entrepreneurship. Abingdon: Routledge.
Fisher, R. (2011). Passion, resilience, obsession & sustained entrepreneurial action: The path
to entrepreneurial success. Faculty of Business and Enterprise.
Gemmell, R. M., Boland, R. J., & Kolb, D. A. (2012). The socio–cognitive dynamics of
entrepreneurial ideation. Entrepreneurship Theory and Practice, 1053-1073.
Henry. (2016, April 5). Vivy Sofinas Yusof, Co-Founder of FashionValet. Retrieved October
25, 2019, from The Asian Entrepreneur Organisation:
https://www.asianentrepreneur.org/vivy-sofinas-yusof-fashionvalet-interview/
Matlay, H., Pittaway, L., & Edwards, C. (2012). Assessment: examining practice in
entrepreneurship education. Education+ Training.
Morris, M. H. (2015). Entrepreneurial intensity. Wiley Encyclopedia of Management , 1-5.
Stroe, S., Thorgren, S., & Wincent, J. (2019). The outcomes of passion in entrepreneurship.
Passion for Work: Theory, Reseach, and Applications, 463.
4
chevron_up_icon
1 out of 5
circle_padding
hide_on_mobile
zoom_out_icon
logo.png

Your All-in-One AI-Powered Toolkit for Academic Success.

Available 24*7 on WhatsApp / Email

[object Object]