D2D Business Plan: Analyzing the Luggage Delivery Service in UK

This report presents a comprehensive business plan for D2D, a luggage delivery service targeting the UK market. The plan outlines the business idea, including the target market of non-local students and professors, and the proposed services offered. It explores the business's mission, ownership structure, and competitive advantages. The report includes a PEST analysis to assess the political, economic, social, and technological environments, as well as Porter's five forces to evaluate the competitive landscape. The marketing mix (product, price, place, promotion) is detailed to outline the marketing strategies. Key operational aspects, essential resources, and business feasibility are also discussed, along with financial projections. The report concludes that the D2D business idea has strong potential in the UK market, supported by the various marketing tools and analyses presented, offering a complete overview of the business's potential for success.

D2D
BUSINESS PLAN

INTRODUCTION
The company business plan includes the idea of providing
luggage delivery services to the customers in UK.
• Business idea - It includes providing luggage delivery
facility to the Non-localite through online and offline
channels.
• Business title - D2D- Luggage Delivery
• Mission statement - We commit to provide you the safe
and damage free delivery service of your luggage.
• Ownership style - Partnership

• USP - On time luggage delivery
• Business goal – Reduction in the luggage burden
PEST Analysis
• Political environment
• Economic environment
• Social environment
• Technological environment

PORTER’S FIVE FORCES
1. Threat of new Entrant
2. Threat of substitute Product
3. Power of Buyer
4. Power of Supplier
5. Competition from existing players
Target Market
The target market of D2D company is non localities
students and professors in UK.

MARKETING MIX
• Product – It is the commodity offered to the
customers in the target market.
• Price – It is the value charged from the
customers in respect of the product offered.
• Place – It assist in framing distribution strategy
for the product.
• Promotion – it is the marketing of products and
services to generate effective demand.

KEY POINTS
• Operations - It includes the detailed information
about the business process.
• Essential resources - It involves delivery
personnel, infrastructure.
• Business feasibility and Threat - it involves
the service convenience and risk with
justification.
• Financial Projection - It involves the
formulation of a table to cover all the financial
transaction of a company.

CONCLUSION
The presentation is based on the overview of
business plan report. It includes all the major factors
that are considered before establishing a business. In
order to study the D2D potential market, various
marketing tools have been used. It includes PEST
analysis, Porter’s five-force model and Marketing Mix.
It also includes information about the company major
operations and its key resources in the business
process. Hence, it is concluded that business idea
can prove successful in the UK market.

REFERENCES
Blythe, J. (2009). Key concepts in marketing. Sage.
Nunn, L. &. (2010). The importance of a good business
plan. Journal of Business & Economics Research , 8(2).
Pearson, D. (2013). The 20 Ps of marketing: A
complete guide to marketing strategy. Kogan Page
Publishers.
Richter, T. (2012). International marketing mix
management: Theoretical framework, contingency
factors and empirical findings from world-markets.
Berlin: Verlag .