London Luxury Care Home: Market Analysis and Business Plan

This report presents a business analysis and planning agenda for establishing a luxury care home in London by ABC residential care, a Middle East-based firm. The study examines the current UK healthcare market, focusing on opportunities and risks associated with providing high-quality care services to high-net-worth individuals. It highlights key legislation, the current state of health and social care in the UK, potential opportunities such as property prices and high demand, staffing, and care needs, and potential risks including high competition and staffing costs. The analysis concludes that the UK market offers growth potential for luxury care services, but ABC must carefully analyze market conditions and potential risks to develop effective strategies for success. The report references several academic sources to support its findings and recommendations.

Business Analysis
and Planning

Agenda
• The agenda of the study is to enhance health care services in the country.
• UK is the place where many care homes are working. Main agenda of ABC
residential care is to provide medical services to high worth individuals so
that they can improve their health and company can recover its cost as
well.
• Analysis of current market situation of UK of health care sector is another
agenda of this study so that new residential care home can establish its
business easily.
• To find out opportunities and risk in London for luxury care home is
another purpose of this research.

INTRODUCTION
• Every business requires to analyze the market condition before entering into other
location. It can support in successful establishment of the firm and gaining success.
• Present study is based on ABC residential care home which is based in the Middle East.
Firm is interested in establishing its new luxury care home in London.
• Study will analyze the market condition of UK and potential risks which can be faced by
entity by entering in new market.
• Main aim of this residential care home is to provide quality care services to high
worth individuals.

Key legislation
Government has made laws in respect to improve services in health and social care sector. These A
new luxurious care home which wants to enter into this market has to follow these standards
and laws so that it can meet with criteria and can provide necessary services to its patients.
These are as following
• The care act 2014
• Care quality commission regulation 2009
• The care quality commission regulation 2012
• Data protection act
• Social Value act 2012

Current situation of health and social care in UK
• Care home is the place where medical
professionals provide extra care and
accommodation facilities to people who need
support in their lives.
• UK is the country where approx. 416000 people
live in residential care home. Around 4% of 65
years live in such places. They believe that in
residential care homes they can get the best
services and take care.
• It is the place where old people can get nursing
care with personal care.

Assumptions
• Current economic position of UK is quite good
but it may be possible that after sometime, due
to increasing terrorism activities, economic
position of nation may get reduced.
• Currently, UK is using advanced technologies
in hospitals, but if up-gradation takes place
then ABC will have to train its staff members
again and need to modify its operations in order
to provide quality services to high worth
individuals.

Opportunities in London for luxury care home
If ABC enters in the UK health and social care
sector, then it would get high opportunities
in this market.
• Property prices and high demand
• Staffing
• Care needs
• NHS collaboration

Potential risk
• High competition
• Trust of patients
• Staffing cost

Conclusion
• From the above study. it can be concluded that UK is the
nation where health and social care sector is growing well.
High worth individuals want luxurious care services in
hospitals.
• ABC has potential to meet their needs and offering them
quality services. But still, business has to analyze the situation
of market and risk that may take place after entering in this
sector.
• That will help in making effective strategies and setting
success in the market.

REFERENCES
Stanworth, S.J. and et.al., 2016. Mortality from trauma haemorrhage and opportunities for improvement in
transfusion practice. British Journal of Surgery. 103(4). pp.357-365.
Dewing, J. and Dijk, S., 2016. What is the current state of care for older people with dementia in general
hospitals? A literature review. Dementia. 15(1). pp.106-124.
Growth in the care sector – thoughts and themes from our roundtable discussion. 2014.
Burch, S., Gray, D. and Sharp, J., 2017. The power and potential of telehealth what health systems should
know: proposed legislation in Congress offers the promise that the nation's healthcare policy will support
the expansion of telehealth, allowing hospitals and health systems to fully realize the benefits of this
important emerging approach to care. Healthcare Financial Management. 71(2). pp.46-50.