Developing and Managing an Online Luxury Car Rental App: Business Plan

This business plan outlines the development and management of an online application designed to facilitate the rental of luxury cars directly from owners to customers. The plan details the sales and marketing strategies, including identifying target customers (high-income earners and luxury car owners), establishing supplier relationships for app support and education, and implementing advertising and promotional activities. Pricing and distribution strategies are also addressed, alongside a customer service policy to handle inquiries and complaints effectively. The operational plan covers business location requirements, technological aspects, and environmental considerations, ensuring the app's functionality and legal compliance. Key personnel, human resources policies, and an action plan with a timetable are included to ensure smooth execution. The executive summary provides a concise overview of the project, its financial needs, and additional relevant information. This document, contributed by a student, is available on Desklib, offering valuable insights and resources for students.

Running head: BUSINESS PLAN 1
Management of small enterprise
Name
Institution

BUSINESS PLAN 2
Abstract
The research paper focuses on the management of the small enterprise, thus creating an online
app that allows customers to rent luxury cars from the owner who is willing to rent out their
luxurious cars to such customers at a cost. The technological app to be developed will create a
platform where all the related business transactions thus concerning renting of luxurious cars will
be done rather than physical performing the transaction which to some extent is costly and time-
consuming to the customers.
The business plan for development and management of an online app will focus on the sales and
marketing plans which will be adopted in order to market the newly developed app to the
targeted customers, suppliers, advertising and promotional associated cost and pricing and
distribution of the online app.
Operational plans on how the app will be operated in order to meet customers’ satisfaction based
on the business location, advantages of the new app and technological and environmental aspects
associated with the app.

BUSINESS PLAN 3
Development of an online App
The proposed online App that is intended to allow customers to rent luxury cars from the
owners by creating a platform that will enable the two transacting team to carry out their renting
business with ease. The process is believed to be secure and costly to both teams since all
transaction is done via the app will be recorded automatically for future reference in case of
misunderstanding or breach of the renting contract by either party. (Carter & Jones-Evans, 2006).
Marketing of every newly invented or developed product in the market is necessary since it
will help to promote the brand's name and makes the App readily accessible by the targeted
market. Sales and marketing plan associated with the newly developed app for renting luxurious
cars from owners is considered the main section of the business plan since through marketing
targeted customers will get to know the existence of this newly developed app in the market and
also it aids to boost the usage of the newly developed application. Associated sales and
marketing plans with the creation app include customers, suppliers, adverts and promotions,
pricing and distribution of the app and also customer service policies in case there is complains
or need for clarification about the app to the customer. (Carter & Laycock, 2016).
The operational plan for the newly proposed app includes the business location and
requirements to be met and also the benefits associated with the app. Environmental aspects
under which the app is convenience and technology requirements for the use and installation of
the app is also necessary to ensure smooth operation of the App.

BUSINESS PLAN 4
Sales and marketing plan
Marketing process of a new product in the market will aid in promoting the sales of that
product and also attracts new customers or users which are an added advantage to the developers
or manufacturers of those products. The following are some of the related sales and marketing
plans for a newly proposed app.
Customers
These include the targeted group of people who are interested in hiring luxurious cars in order
to meet their daily communication needs. The targeted customers for the newly proposed app are
the high-income earners or the well-off individuals in the society who may wish to hang around
the town with such luxurious cars. (Armstrong, Kotler, Buchwitz, Trifts & Gaudet, 2015).
Another targeted group of users of the newly proposed app are the car owners who always
purchase such luxurious cars thereafter rent them on a daily or weekly basis depending on their
terms of renting. The app is believed to be useful to the car owners since they will have a
platform where they can directly chat with the clients without incurring travelling or meeting
expenses with the client. According to Johnson & Matthes (2018), customers will always
improve the sales output of a particular product since they are the targeted market population.
Table 1: customer targeted for the App
Age group 30-50 years
Financial status Well off
gender Both gender
qualifications literate

BUSINESS PLAN 5
Marital status Either
Job description employed
No of children 2-3
Income per month Over $10000
Suppliers
In relation to the newly proposed app, suppliers have been referred to those individuals who
are employed by the organization to help in installation and educating members of the public on
the use and benefits of the newly proposed app. They comprise of the professionals in the field of
information and technology with a better understanding of the newly proposed app based on its
users and application in a communication system between the luxurious car owners and the
interest individuals who are able to rent such cars. Kotler, Burton, Deans, Brown & Armstrong
(2015) argued that suppliers always contributes a lot in the marketing of the new products in the
market since they are able to reach everybody and inform them about the new products in town
thus for this case is the newly developed app which eases the renting procedure of the luxurious
cars due to its unique feature of designed platform for communication between the contracting
party.

BUSINESS PLAN 6
Supplying team ?
NAME TERMS SERVICE
1 Ann Ahmed 40 consultant
2 Vikki Conzaleno 30 consultant
3 Jinn white 45 Sales agent
4 Lou Olowe 45 Sales agent
5 Get Kaur 40 consultant
NAME OR TITLE
(Nº OF POSITIONS)
KEY
RESPONSI
BILITIES
QUALIFICATIONS
5 Imam Sohaila- General manager Overall
management MBA and BBA -Accounting
6 Blossom Thomas Operations MBA and BBA -Accounting
7 Nepal Adele Finance CPA and BBA - Accounting
8
Jun aid Din
Marketing &
Customer
Service
MBA and BBA -Accounting
Advertising and promotion
Advertisement of a product is always necessary to the producers since it enlightens the
consumers on the new product in the market. (Sharma & Syam, 2018). Advertisement as a
marketing plan for the new online app will make customers and users aware of the app thus
resulting in increased number of users as a good number of the market population are aware of
the app hence they will install the app which is an added advantage to the developers.

BUSINESS PLAN 7
Promotion involves giving out discounts or incentives to the users of the app. Promotional
activities will diversify the attention of many customers to the new online app following large
discounts and incentives offered by the developers of the app. Through promotion strategies
adopted by the app developers in an attempt to attract many customers, there will increase in a
number of users of the app, thus facilitating marketing plans the company had put in place. (Hill
& Alexander, 2017).
Pricing and distribution
Pricing plans refer to the set market price of a product by the producers which is beneficial to
them and also affordable to customers. Distribution, on the other hand, is the act of availing the
product to the targeted market in time and in plenty to avoid the shortage of the product in the
market. According to Bilgicer, Jedidi, Lehmann, & Neslin, (2015), fair pricing of the new
product in the market thus price charged on the users of the newly developed app will make the
targeted market population to shift to the cheaply and readily available online app which they
can easily afford and use at their convenient time without any default which may hinder them
from accessing the products.
Distribution of the new online app across the targeted market will influence the marketing
plans set aside since distribution of the app will make the app available to a wide range of users
hence a better marketing plan for the newly developed online app for the car owners and the
leasing individuals.
Price schedule

BUSINESS PLAN 8
Data usage price
341 MBZ
341 MBZ
341 MBZ
341MBZ
341MBZ
341G
341GB
500 MBZ
473 KBS
750 KBS
750 MBZ
473 KBZ
341 GB
341 GB
341 MBZ
341 MBZ
341 GB
500 KBZ
650 KBZ
473 MBZ
355 KBZ
344 MBS
500 MBS
473 MBS
355 KBS
355 KBS
750 MBZ
341 KBS
341 MBZ
35 KB
355
345g
3.44 0.45
4.33 0.56
10.96 1.42
7.61 0.99
4.33 0.56
3.44 0.45
2.65 0.34
15.39 2.00
8.22 1.07
2.52 0.33
14.50 1.89
14.50 1.89
2.47 0.32
2.48 0.32
12.91 1.68
4.11 0.53
11.19 1.45
11.19 1.45
11.19 1.45
11.19 1.45
2.52 0.33
14.50 1.89
2.52 0.33
14.50 1.89
4.72 0.61
3.00 0.39
8.66 1.13
8.66 1.13
3.18 0.41
12.73 1.65
2.48 0.32
13.62 1.77
2.48 0.32
13.62 1.77
3.32 0.43
7.74 1.01
3.14 0.41
2.65 0.34
0.10$3.99
$4.99
$12.98
$8.80
$4.99
$3.99
$3.09
$17.99
$9.49
$2.95
$16.99
$16.99
$2.89
$2.90
$14.99
$4.74
$13.24
$13.24
$13.24
$13.24
$2.95
$16.99
$2.95
$16.99
$5.43
$3.49
$9.99
$9.99
$3.69
$14.98
$2.90
$15.99
$2.90
$15.99
$3.85
$8.95
$3.65
$3.09
0.10
0.60
0.20
0.10
0.10
0.10
0.60
0.20
0.10
0.60
0.60
0.10
0.10
0.40
0.10
0.60
0.60
0.60
0.60
0.10
0.60
0.10
0.60
0.10
0.10
0.20
0.20
0.10
0.60
0.10
0.60
0.10
0.60
0.10
0.20
0.10
0.10

BUSINESS PLAN 9
Customer service policy
Goworek, McGoldrick, & McGoldrick, (2015) viewed customer service policies as the best
marketing tool since the firm will have to set aside a team and policies which are used to guide
the customer service desk on how they respond and handle customers’ complains. Such policies
will be used in responding to customers who may want to know more about the newly developed
online app and its benefit to the society and also make clarifications based on the customers’
queries.
Customers service desk set aside by the app developers will help to provide necessary
information to the customers concerning the installation and how one can use the app in making
online communication with the car owners in order to hire their cars. They also help to educate
users on how they could use the app in tracking the information about the car they want to rent.
(Baker & Saren, 2016).
Operating plan
Operating plans related to the newly proposed online app for renting and leasing luxurious
cars by the car owners refers to the business environment in which the app may be applicable
following legal requirements, location of the business and installation requirements and
highlighting various related advantages of using the app, technological requirements for
successful usage of the application. (Wallace & Webber, 2017).
Gummesson (2017), viewed operating plans to be the key determinant for the success of the
business since it sates various strategies a business will use in service delivery to their targeted
customers. Online app developers operating plan will help the developers in identifying legal

BUSINESS PLAN 10
operating environment under which their newly developed app could be used by the targeted
market.
Business location and requirements
Business location refers to the geographical location of the business offices whereas business
requirements are the basic tools which can be used in service delivery to the customers, for
example, business requirements for the online app developers can be narrowed down to the
accessibility to the internet connection since the whole process is done digitally.
The location for the online app developer company is required to be in a place where it can
be easily accessible to their customers who may want to visit the firm for consultancy needs or
for the purchase of the app. Accessibility by the customers and stakeholders will improve its
operations as the app services will be readily available to the users. (Burns, 2016).
Environmental aspects
Environment aspects, thus according to McKeever (2016), refers to the legal requirements
for the operation of the business which include government regulation, internal and external
business structures. Government regulation on the marketing and use of the newly developed app
based on the ethical issues related to the app will affect the operation of the app since they have
to meet all legal requirements for smooth operations of the app company.
Internal environment operating aspects includes the organization of the App developer
company from employees, production resources and management body of the company as they
form the operating aspects of the firm.

BUSINESS PLAN 11
Technological aspects
The technological requirement on the operations of the online App is necessary for the
developers since the App is technologically related as it involves online business transactions
and communication where the luxurious car owners meet their clients and discuss their renting or
leasing contract without physically meeting for the transaction. Scarborough (2016) argued that
for the success of every business started, they have to account for the technological aspects thus
changes and modifications following the global technology take over since, in most of the
business transaction, advertisements and promotion are done online where social media
platforms are used. Online app developer group need to check on the technological requirements
to ensure better performance of the new online app.
Lease details and requirements
Online App for leasing and renting of the luxurious cars provides details needed by the
customers who may want to rent such luxurious cars and the price charged by the car owners.
The app had several advantages to the users since it is readily available and provides updated
information about the luxurious cars for hire from all car hiring firms’ countrywide thus giving
the user a wide range of cars and dealers to select from. it also helps the car owners to find some
potential customers who may want to rent their cars hence boosting their renting business. It also
saves data on personal information of the owner and the renting party so in case of
misunderstanding they can be retrieved.
Sources and tools used in business validation

BUSINESS PLAN 12
Validating the business thus online App development, various sources were adopted in order
to ensure the validity of the proposed business. Such sources involved sampling and data
validation techniques which includes the following discussed sources.
Euro monitor was used in validating the business since it independently provides strategic
market research through analysis of the provided data as it specializes in industries and
consumers. It samples data from both the consumer side and manufacturing side and gives
outcome on the findings. From the research conducted using Euromonitor tool, from the table
below on the need and benefit of the proposed App to the market thus both car owners;
The Statista method was the first statistic portal which was used to integrate data based on
particular market research. It uses the data collected on a particular project thus, in this case, is
the online App on their benefits and uses across the market.
Car owners
geographical location
Number of car
owners to use the
App
Number of users of
hired cars
Eastern region 200 2322
Western region 345 1145
Southern region 234 7890

BUSINESS PLAN 13
The data provided below using the Statista method is based on the qualification of the
suppliers thus according to online App are the employees of the company with performing
different roles in marketing the new online application.
NAME OR TITLE
(Nº OF POSITIONS)
KEY
RESPONSI
BILITIES
QUALIFICATIONS
1 Imam Sohaila- General manager Overall
management MBA and BBA -Accounting
2 Blossom Thomas Operations MBA and BBA -Accounting
3 Nepal Adele Finance CPA and BBA - Accounting
4
Jun aid Din
Marketing &
Customer
Service
MBA and BBA -Accounting
Conclusion

BUSINESS PLAN 14
From the above-discussed business plan based on the sales and marketing plan and operating
plans on the newly developed online App which can be used by the car owners and interest
people in leasing and renting out their luxurious cars. The online app provides a platform which
the two contracting parties thus the car owner and lease to transact all their business transactions
and also communicate concerning the leasing and renting policies without physically meeting for
the business.
The business proposal of creating an online app which will provide communication platform
and also enable the car owners and hires to access every detail concerning the type of car they
are interested just on their mobile phone will be of more benefit to the concerned party since its
less costly compared to previous methods of hiring cars from the owners. (Julien, 2018).
The idea of creating a new online app which could be used by large number of business
persons in developing their business is a
idea since it boasts the technological advancement in the world and also ease the trade
transaction for the transacting parties following its unique feature which enables all business
transactions and communication to be recorded on the app for the car owners and their customers
who are hiring their luxurious cars. The online app will also help to change the old market
transaction platform which is considered analogue to more refined and technological way thus
reducing coning cases in the market.
References

BUSINESS PLAN 15
Armstrong, G., Kotler, P., Buchwitz, L. A., Trifts, V., & Gaudet, D. (2015). Marketing: an
introduction.
Baker, M. J., & Saren, M. (Eds.). (2016). Marketing theory: a student text. Sage.
Bilgicer, T., Jedidi, K., Lehmann, D. R., & Neslin, S. A. (2015). Social contagion and customer
adoption of new sales channels. Journal of Retailing, 91(2), 254-271.
Burns, P. (2016). Entrepreneurship and small business. Palgrave Macmillan Limited.
Carter, B., & Laycock, E. (2016). Managing the unknown: a plan to manage workload
fluctuations and operating resources in a professional practice. Sheffield Hallam University
Built Environment Research Transactions, 8(1), 56-71.
Carter, S., & Jones-Evans, D. (Eds.). (2006). Enterprise and small business: Principles, practice
and policy. Pearson Education.
Goworek, H., McGoldrick, P. J., & McGoldrick, P. J. (2015). Retail marketing management:
Principles and practice. Harlow, UK: Pearson.
Gummesson, E. (2017). From relationship marketing to total relationship marketing and beyond.
Journal of Services Marketing, 31(1), 16-19.
Hill, N., & Alexander, J. (2017). The handbook of customer satisfaction and loyalty
measurement. Routledge.
Johnson, J. S., & Matthes, J. M. (2018). Sales-to-Marketing Job Transitions. Journal of
Marketing, 82(4), 32-48.
Julien, P. A. (2018). The state of the art in small business and entrepreneurship. Routledge.
Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2015). Marketing. Pearson
Higher Education AU.
McKeever, M. (2016). How to write a business plan. Nolo.

BUSINESS PLAN 16
Scarborough, N. M. (2016). Essentials of entrepreneurship and small business management.
Pearson.
Sharma, A., & Syam, N. (2018). Sales and customer development: An agenda for inquiry.
Industrial Marketing Management, 69, 133-134.
Wallace, M., & Webber, L. (2017). The disaster recovery handbook: A step-by-step plan to
ensure business continuity and protect vital operations, facilities, and assets. Amacom.