Enterprise and Entrepreneurship: Nike's Business Plan, Market Analysis

This report explores the concepts of enterprise and entrepreneurship, focusing on the business plan and strategies of Nike. It covers the motivations behind starting a business, the process of generating business ideas, and the importance of feasibility studies using models like PESTLE analysis. The report also delves into potential market opportunities using Ansoff’s generic strategies, analyzing Nike's products and services, customer service approaches, and industry attractiveness through Porter’s Five Forces. Furthermore, it discusses Nike’s vision and concludes with key insights into creating a sustainable business plan, emphasizing market analysis and strategic development. Desklib offers a platform for students to access similar solved assignments and past papers for comprehensive study resources.

ENTERPRISE AND
ENTERPRENURSHIP

TABLE OF CONTENT
• INTRODUCTION
• MAIN BODY
• REFERENCES

INTRODUCTION
• Business enterprise and entrepreneurship means the business stared by the entrepreneur
from generating idea.
• The ideas of entrepreneur help them to start new sustainable business, concept and
design of the business plan is very important for the entrepreneurship business
development process.

Motivation for Nike:
• The motivation of Nike is to promote the sport in the world, the company tend to show
the importance of sports.
• They get idea from every successful athlete in the world, Nike mainly focus on
manufacturing of shoes.

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• Revenue generation: many businesses is been started with only one
purpose, which is to generate surplus profit. Their ultimate motivation is
to create huge amount of profit, and they work accordingly.
• Creating value: many businesses is been started with the aim to creating
value in the world, this value is very important for the entrepreneur who is
planning to start the business and want to show the world about the value
of the product.

The Process Of Generating Business Idea:
• The process of generating business idea means steps to form
concepts. This process involves various steps such as:

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• Artistic thinking: when a person try to develop a business idea, then they
need to think and create scenario like a professional artist. This artistic
thinking of the people allow them to explore certain various unseen
business ideas and opportunity.
• Team: the generation of business idea can be very useful if the company
try to understand the prospect and thoughts of team members. Team are
the most important part in the process of business, their support is very
beneficial of the business.

Feasibility Studies
• Feasibility study refer to analysis of a company that consider all external or macro
factors including technical, economic, legal, etc. that impact current and further activities
as well as practices of organizations.
• In case of Nike, PESTLE analysis model is utilizing that conduct feasibility study in the
context of Footwear industry, where chosen firm has been operated its venture activities
in effective manner.

Potential market opportunities
• For purpose of determine market growth
chances, in the context of Nike growth
and success Ansoff’s generic strategies
model apply.

Analysing the products and services that has
been offering by the Nike
• The product is the most important element of the business as it is
the actual outcome of the business.
• The range and varieties of product leads to make product different
in comparison of the competitor's product.
• Nike company is one of the leading company in producing shoes
it is the biggest athletic apparel company The company is famous
for providing its footwear, apparel & equipment.
• The company is producing the high quality of shoes that ensures
the high standard of quality.
•

CONTINUE
• Customer services- The company is providing effective service to their customers by
ensuring their satisfaction. Organization is offering high quality products and increasing
the standard of their customers.
• Understanding of consumer behaviour- This has ben considered as one of the
important service by the company
• Building connection with customers- The company is focusing on improving their
customer services by increasing the interaction with the customers at the online platform.
• Customer feedback management service– The organization has approached the team
which focuses on addressing the feedback of the customers.

Attractiveness of the industry
• Nike continues with the growth path as keeping leading player in the
global sports shoes. While this could also keep the apparel and equipment
market for their organization. A five forces model that could reveals as
attractiveness of the industry and shaping more about the better company
strategies. While here are some of the porter five forces model for the
organization:

CONTD…
• Competitive rivalry or competition
Low market having growth rate.
High aggressiveness for the organization.
Moderate number of firms.

CONTD…
• Bargaining power of buyers or customers
 Moderate substitute availability
 Small side of some individuals buyers
 Low switching over the costs.
• Bargaining power of suppliers
 While keeping large population of suppliers
 Moderate size of keeping individuals suppliers
 Having high overall supply.

CONTD…
• Threat of substitutes or substitution
Low switching costs
Keeping moderate performance price of substitutes
Providing moderate performance per price over the substitutes.
• Threat of new entrants or new entry
High economies of scales
Keeping moderate cost of doing better business
Development of brand name with high costs.

Vision of Nike
• In regard to organization, their vision is to carried out
inspiration and creativeness to each athlete in global. Its
main motive is to remain most authentic, different brand
and other factors to determine development of business
because of this they conduct vision to achieve
organization aims and objectives respectively to grow
business.

CONCLUSION
• In this report we have understood the sustainable business plan, this report
include the motivation for starting a new business and process of
generating business idea.
• Later we have understood the feasibility and details of the product and
service of the chosen business organization. In this report we have
discussed and understood the potential market opportunities and
attractiveness of the industry. At last in this report we have provided
vision for the business.

REFERENCES
• Veblen, T. and Dowd, D., 2017. The theory of business enterprise.
Routledge.
• Matlay, H., 2021. international enterprise and entrepreneurship
education. Education+ Training.
• Burns, P., 2016. Entrepreneurship and small business. Palgrave
Macmillan Limited.
• Akhmetshin, E.M., Morozov, I., Pavlyuk, A.V., Yumashev, A.,
Yumasheva, N. and Gubarkov, S., 2018. Motivation of personnel in
an innovative business climate.