CAP2107 Project: Business Plan for MASTER CARE Healthy Drinks

This document is a comprehensive business plan for MASTER CARE, a company focused on producing and selling healthy herbal and spice-based drink powders. The plan includes an executive summary outlining the business concept, product, and target market, which focuses on health-conscious individuals aged 18-45. The document details the product's features, benefits, and production process, emphasizing its unique selling proposition of using only herbs and spices. Market research covers geographical focus, customer demographics, and market trends. The plan also includes competitor analysis, a detailed marketing plan with long-term strategies, and operational considerations, including e-commerce platform selection and payment methods. Financial projections, including cash flow and profit and loss statements, are also provided. The business aims to achieve specific sales and profit targets within the first three years of operation, leveraging e-commerce platforms for distribution.