Business Plan: Moving Library Executive Summary and Analysis

This report presents a comprehensive business plan for a moving library service, analyzing various aspects of the business. The plan begins with an introduction and business details, outlining the concept of a "Library on Wheels" providing portable library services. It then delves into the macro-environmental factors, including political, economic, legal, and environmental considerations, and their impact on the business. Market and industry analysis is conducted, assessing competition, potential new entrants, and the threat of substitute products. The report also includes a competitor analysis and proposes marketing and pricing strategies, including market segmentation. An operations plan details the logistics of providing mobile library services, including vehicle requirements and seating arrangements. The report concludes with a SWOT analysis and financial requirements, including start-up expenditures and cash flow forecasting. References to relevant academic sources are also provided.

Business Plan

Executive Summary
• Business plan is the effective way by which development is organizational planning is done. Evaluation of
macro environment has been done in this report with the analysis of market competition has also been done in
the report by which product pricing has to be established.

INTRODUCTION
• Business plan is the strategic way of managing organizational operations in such a way that the company is
able to evaluate the different factors which makes a direct impact on its working capabilities. Development of
business plan for Moving libraries is done in this report with the proper evaluation of several factors.

Business details
• The proposed business plan is to establish a business of moving library in which library facilities will be
made transportable through which facilities can be transported to desired locations of customers by which
high level of customer satisfaction can be achieved because customer needs of reading books in peace can be
fulfilled. Since portable library services are provided to customer because of which the name of the
organization will be “Library on wheels” by which customers can have the comforts of reading a book at their
doorways and have pleasure of reading.

Macro-Environmental
• Political-
• Due to the current time of COVID-19 governments all across the globe have to implement total
lockdown because of which organizational services have to face limitations and also at the same time it will
reduce customer's engagement with the company (Home, 2018).
• Economical-
• Due to the negative impact of COVID-19 many customers have to lost their jobs because of which
low pricing has to be established organizational services because of which high customer engagement can be
achieved by which high brand awareness and sale increment can also be achieved.

Cont.….
• Legal-
• In order to stop the spread of COVID-19 government have established lockdown which has to be
followed by the company because if in case it is not able to work according to the requirements then it has to
face penalties.
• Environmental-
• Company has to make sure that it develops organizational structure in such a way that it is able to
minimize the negative impact on environment through which company can develop a positive image in front
of customers.

Market & Industry analysis
• Competition in industry (high)
• UK's market place is having several moving library services because of which organizational sales
will be affected and also at the same time company's sales will also be affected due to the tough online book
services providers because of which organizational sales will have to face limitations
• Potential of new entrants (high)
• In the present time UK's market place is having some of the biggest moving library service
providers in offline and online market because of which organizational sales are already limited and if new
entry tends to enter the market place then company's customer count will further be reduced by which sales
will be affected.

Cont.….
• Threat of substitute products (high)
• Threat of substitute is high for moving library because company tend to provide pleasure reading
options to customers at their doorsteps because of which high customer engagement is achieved, however due
to limitations of seating space and high noise disturbance from external factor's customer satisfaction is
affected

Competitor analysis-
• Customers are having a wide range of different alternatives by which they can achieve pleasure of reading
books because of tough market competition. Customer can utilize the type of services through various
libraries and supermarket chains which provide different type of books and novels on the basis of customer
requirements. Also at the same time customer can also use the online reading options like Kindle and any
other book reading platform by which they can achieve different variety of books
• With that UK's market is having wide range of moving book services as well through this books and other
reading knowledgeable places can be provided to customers by which high sales can be achieved. The
competitors are having a efficient grip on market because of which Moving Libraries have to implement
different customer attracting schemes by which customers can be attracted towards the organization and also
at the same time their loyalty towards Moving Library can also be increased.

Marketing & Pricing strategies
• Organization can implement market segmentation into four different categories on the basis of their requirements by
which it can achieve a high amount of customer engagement and also at the same time can achieve high sales.
Moving Library can make market segment into four different categories which are as following.
• Demographic Segmentation-
• Dividing customers on the basis of gender, age, income and many other factors in such a way that
company can concentrate its working in such a way that it is able to achieve its targetted audience.
• Behavioural Segmentation-
• In this customers are segmented on the basis of their interactions with the organization and then products
and services are improvised in such a way that customer experience can be improved.

Operation Plan
• The main goal of Moving Library is to provide pleasure reading options to customers at their doorways which they can achieve
through online application and company website. Since library options are provided to customer desired location because of which
company need to have a vehicle which can have heavy load of books and driver which can reach to desired location. With that
special book shelves also have to be placed in such a way that books are remained at their locations during long travels, through
which products can be made available in a proper manageable format. With that customers can also access the soft copies of the
books through this company website because of this remote access Moving Library can reduce its expenditures of transportation
• In order to increase the customer experience company can also implement special seating arrangements by which customers can
have pleasure of reading and also they can make purchases after sufficient reading because of which company can implement
book renting through which expenditures can be reduced. Company has to make sure that it employee all the legal actions in
which it can make its placement near parks and other tourist attraction at which customers have to face minimum amount of noise
pollutions and because of which it has to fulfil legal actions for using premises.

SWOT Analysis
• Strength-
• Organizational services can be provided to customers through online reading and offline drive to home
or dive to desired location through which customers can choose between different places and can have pleasure of
reading in different environmental locations because of which high customer engagement can be achieved.
• Weaknesses-
• Due to the negative impacts of COVID-19 organizational services can only be utilized by customers
through the means of internet because of which comparatively less economic growth can be achieved, number of
book readers are few and in that the market competition is high because of which less profit margin is achieved.