BMM4000: Business Plan for Mobile Phone Shop in West Midlands

This report presents a comprehensive business plan for a mobile phone shop, focusing on its establishment in the West Midlands. The report begins with an introduction outlining the company's purpose and the rationale behind choosing this location. It then delves into a detailed market analysis, considering demographics and consumer behavior. The organizational structure of the mobile shop is described, including staffing and operational hours. The report further explores marketing strategies, including product offerings, pricing, location, and promotional activities. The operational aspects of the shop are then discussed, covering pricing, payment options, supplier relationships, and storage. The report concludes with a financial overview, including estimated expenses and a summary of key findings. The plan aims to provide qualitative services to the customers in order to meet their needs and requirements.

BMM4000

TABLE OF CONTENT
 INTRODUCTION
 MARKET ANALYSIS
 ORGANIZATION
 MARKETING
 OPERATION
 CONCLUSION
 REFERENCES

INTRODUCTION
 Enterprise is company that is engaged in providing products and services to
customers so that their requirements can be fulfilled and company can enjoy high
profit margin.
 With globalization, companies are planning to expand their business operation
through opening company at particular locations.
 This presentation is based on the case study of company which is planning to
open a mobile phone shop in west Midlands to earn high profit margin.

MARKET ANALYSIS
 The first things that has been considered by firm while
planning activities related to starting a new mobile shop
in Dudley is market or situation analysis that has helped
in planning appropriate strategies that could be used to
meet customers requirements (Sozinova, Fokina and
Shchinova, 2017).
 Likewise it has been identified that there are more
female (51.0%) as compared to male (49.0%), along
with it there are younger generation.

ORGANIZATION
 The Mobile store will be company that will sell mobile phones from leading manufactures such
as Iphone, Samsung and Sony in terms of both old and new phones.
 Along with it there are several other services such as sell ipad, android PC tablets, unlocking all
types of mobile phones and tablet. So all these are basic services that company have planned to
provide to customers in order to fulfil their desired (Sundiman, 2018).

STAFF AND RUN
 The mobile stores is just opening so their will be limited number of employees in the firm that will
performing different task as well as activities.
 Likewise, it has been plan that there will be around 10 employees that will be working for
completion of various task so that company can easily and quickly delivered services to customers.
 The shop will be open at 9:00 Am sharp and will be closed at 10:00 PM so that people can come as
per their convenience to have a mobile phone.
 Furthermore, shop will be operated in effective and appropriate manner through delegating task
and responsibilities that need to be completed by each individual that are working in firm (Virtanen,
Björk and Sjöström, 2017).

MARKETING
 Marketing is one of the important functions of
company as it helps in promoting products and
services to range of customers thereby generating
more sales volume and profitability to the
company.
 Company make use of different marketing method
to connect and build strong relationship with
customers so that it can gain and retained
competitive advantages.

PRODUCTS
 The mobile shop will deal in range of qualitative products and services to make customers
happy and satisfied to maximum extend.
 Likewise, it will deal in selling old and new mobile phone of leading manufactures such as
Sony, Iphone and Samsung (Zharov, 2020).

PRICE
 Company have set competitive pricing strategy for its products such as mobile
phone and services thus it changed its price as per price of other competitors.
 Changing price as per competition level in market has helped company in attracting
range of people to be part of organization rather than other firm (Aula and Mantere,
2020).

PLACE
 The shop has been planned to be located at place where people from different
location can easily come and make purchase of mobile phone to meet their
requirements.
 It is located near bus top, train and high street and where range of people live thus
it helped in generating attention of maximum number of people residing near to it
(Goncharova, Solosichenko and Merzlyakova, 2019).

PROMOTION
 Company in order to promote its products and services and generate awareness among
range of people in limited time frame has planned to make the best use of online medium.
 Likewise it has make use of social media like instragram, Facebook and twitter to inform
people about services and range of products in which firm deals.

PHYSICAL DISTRIBUTION
 Mobile shop has focused on maintaining strong supply chain, better infrastructure
with facilities so that customers can come and sit and view products range to get
products as per their needs.