Business Plan for New Look, Inc.: Jute Clothing Store in London, UK

This document presents a comprehensive business plan for New Look, Inc., a clothing store based in London, UK, specializing in clothing made from jute fabric. It details the motivations behind the business idea, the process of idea generation incorporating mind maps and questionnaires, and feasibility studies assessing product desirability, target market viability, and organizational structure. The plan outlines the products and services offered, marketing and delivery strategies, and identifies key competitors. A SWOT analysis highlights the company's strengths, weaknesses, opportunities, and threats, while the 7Ps of marketing and PESTEL analysis provide a thorough understanding of the market environment. The plan concludes with the company's vision to become a leading global clothing brand committed to sustainability and customer satisfaction. Desklib is a platform where you can find past papers and solved assignments.

ENTERPRISE AND
ENTREPRENEURSHIP

Table of Contents
 Introduction
 Motivation for Choice
 Process I went through to generate this idea
 Feasibility studies conducted
 Details of products or services to be offered
 Potential market opportunities
 Attractiveness of the industry
 Vision of Business
 Conclusion
 References

INTRODUCTION
 Business plan is basically a written document that
describe the ways through which businesses
usually start-ups define its objectives and achieve
its ultimate goals.
 The aim of this presentation is to cover the
business plan of starting new clothing store in
London, UK.
 The name of the business is New Look, Inc. and
the industry in which it operates is clothing
industry.
 The product that New Look, Inc. will offer to its
customer is clothes made up of Jute fabric.

MOTIVATION FOR CHOICE
 Key to success: The key to success of New
Look Inc. is there classic, upscale and versatile
Jute fabric clothes which are highly demanded
by in present time.
 Service business analytics: The business
analytics use by New Look, Inc. to analyse the
past, present and future business operation is
descriptive analytics.
 Strategy and Implementation: The strategy of
New Look, Inc. which they will use to offer
their Jute fabric cloths to is cost-leadership
strategy.

PROCESS I WENT THROUGH TO
GENERATE THIS IDEA
Mind Map:
 With the help of mind map process, I have identified that in present time, Jute fabric cloths
are highly demanded by in the market.
 After, analysing the demand of Jute cloths in customers, I have also researched that Jute is
one of the cheapest natural fibres that is available at low cost if import from the Indian
market.
Questionnaire Results:
 Beside mind map, I have also conducted a survey whose participants are local public i.e.,
women, men and children.

FEASIBILITY STUDIES CONDUCTED
 Product desirability : The desirability of Jute cloths in
the UK market and among the children, women and men
of all age group is high as this fabric is reusable,
environmental friendly, cost-effective and cheaper than
cotton and do not require more maintenance.
 Target market feasibility :The Jute Fabric cloths is
feasible and successful among women, men and children
as they are highly by this target market.
 Organization feasibility: The organization structure of
New Look, Inc. is Hierarchical organization structure.

Continue…

Continue…

DETAILS OF PRODUCTS OR SERVICES TO BE
OFFERED
 Details of Jute Cloth product: New Look, plc will process the Jute fabric and prepare
various western as well as traditional gowns & cloths for its target market in such a
way that it can be easily wearable and manageable.
 Marketing strategies: The marketing strategy adopted by New Look, Inc. in order to
promote its products are online and digital marketing.
 Delivery strategy: The delivery and distribution strategy use by New Look, Inc. in
order to deliver its product to ultimate customer is direct selling, selling through
intermediaries such as Amazon and own delivery channel.
 Competitors: The biggest competitor of New Look, Inc. is Tesco, Walmart and
Morrison's that also offer the Jute cloths to its target market.

Continue…
Swot Analysis
 Strength: The unique product line is the biggest strength of New
Look, Inc. with the help of which the company can achieve its
ultimate goals.
 Weakness: The dependency of New Look, Inc. over the new fashion
trends are too high which is one of the biggest weakness of company.
 Opportunities: The presence of technology and internet is an
opportunity for the company to expand its business at international
level.
 Threat: Quick change in the clothing pattern as well as trends is one
of the biggest threat of business.

POTENTIAL MARKET OPPORTUNITIES
7ps of marketing mix
 Product: The product of New Look, Inc. involve traditional as well as
western cloths made up of both pure Jute and mixture of Jute and
cotton. The company will sell products rather than rendering services.
 Price: The pricing strategy of New Look, Inc. for its Jute clothing
product is cost-leadership strategy. With the help of this, the company
will able to provide its product to consumer at affordable price.
 Place: The product of New Look, Inc. is available at both online and
offline. It means the company will use two main channels of
distribution such as online and offline in order to deliver its good to
ultimate customers.

Continue…
 Promotion: The promotion strategy will be by New Look, Inc. is social media
marketing, TV advertisements, holdings, pamphlet etc.
 People: Currently around 450 employees are working with New Look, Inc. and the
employees of company are highly skilled and experienced.
 Process: This state the process of business with the help of which a list of activities get
completed by its employees. For example, in New Look, Inc. offline stores, the
customers need to pick its cloths and go to the customer assistant in stores for payment.
 Physical evidence: The physical evidence of New Look, Inc. involve excellent logo,
offline stores, furniture, business premise, Boucher, business cards, heavy cloth
manufacturing equipment's, manufacturing units etc. This is the assets of the
organization which denotes the worth of the company in the local market and among
competitors.