Business Plan: Workplace Nursery in Amman, Jordan - APO009-6

This assignment presents a detailed business plan for a workplace nursery, focusing on the Amman, Jordan market. The plan includes an executive summary, mission, vision, and analysis of opportunities and challenges. It covers marketing strategies, sales and operational plans, and the req...Read More

BUSINESS PLAN
FOR
WORKPLACE
NURSERY
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

EXECUTIVE SUMMARY
 Establishment of a work place nursery
as many as 62 organizations situated
across the length and breadth of
Amman, both public as well as private
 Provision of child care services for as
many as 3150 children

BUSINESS DESCRIPTION
 Mission – To be regarded as one of the
finest providers of workplace nursery
services in Amman, that caters to the
interests of shareholders and
stakeholders alike
 Vision – To be the best workplace
nursery in Amman in the next ten to
twenty years

OPPORTUNITIES
 Given the high demand of child care
services among working parents, JO-
KIDs as an organization is likely to get
sufficient opportunity to grow and
expand as an enterprise by virtue of the
services that it offers
 JO-KIDS by creating a one of a kind
workplace nursery is certain to be able
to attract the attention of large numbers
of working parents situated in different
parts of Amman

CHALLENGES AND
ADVANTAGES
 Dealing with government regulations in
Jordan in general and in Amman in
particular can prove to be a challenge
for an organization like JO-Kids
 A huge advantage that the organization
can however experience is the ability to
cater to the needs of high numbers of
working professionals who are parents,
especially working mothers.

MARKETING
 The target audience for the services
offered by JO-KIDS will include people
who are involved in corporate jobs and
who also hail from dual or middle
income families (Bauernschuster and
Schlotter 2015).
 It is mostly corporate professionals who
are likely to be able to afford the
services that JO-KIDS has to offer

SALES AND OPERATIONAL
STRATEGY
 The organization will make extensive use
of social media platforms for marketing
its services given that social media can
be used for dissemination of a lot of
information in a quick period of time
(Perrin et al. 2015).
 The organization will create website of its
own that will target online traffic and
help people in Amman to be more aware
of the services that the organization
specifically has to offer (Berman et al.
2015).

HUMAN RESOURCES AND
SKILLS THAT WILL BE INVOLVED
 Skilled baby sitters shall be employed
by JO-KIDs to serve on its payroll in
addition to skilled teachers and nursery
teachers at that.
 The teachers at JO-KIDs will be those
who are sufficiently experienced and
trained and who have the specific skills
that are needed in order to behave
kindly and affectionately with very small
children

IDENTIFICATION OF
MARKET GAPS
 One of the most important market gaps that JOKIDS can really take advantage of is the fact that
there is a dearth of skilled nurseries in Amman, Jordan. There are no work place nurseries in the
country as such that have skilled labor who are competent enough to take care of very small
children while their parents are busy pursuing their professional duties and responsibilities.
JOKIDS will therefore be able to find a huge market for its services given the relative absence in
the country of nurseries that not only offer to look after the infants of employees but do so in the
most skilled and competent way possible (Bauernschuster and Schlotter 2015).
 The nurseries that are in existence in Amman, Jordan, where working professionals are usually
known to keep their babies while they are away in office, are places that charge exorbitant
amount of money for the services that they offer. As a result, it is only the rich and the affluent in
Jordan until now who can really afford such services. This gap in the market is one that will be
addressed successfully by JOKIDS as it will offer nursery services for working professionals at
market prices, thus catering to the needs and requirements of middle income employees as well.
(Bauernschuster and Schlotter 2015).
 All nurseries in Amman, Jordan are those that are not too centrally located and working
professionals have to travel a considerable distance in order to get to these nurseries in the first
place. As a result, they end up wasting a lot of time and a lot of extra money going to and from
these destinations. JOKIDS is a nursery that will be centrally situated in order to benefit most of
the offices that are situated in Amman. Its strategic location will enable most office goers in
Amman, Jordan to utilize its services (Berman 2015).
 The nursery and day care facilities that are in operation in the city of Amman at the moment are
those that offer services for only a limited number of hours in the day. This is something that is
of great disadvantage for many working professionals who are economically empowered enough
to afford such nursery services. This is a market gap that is going to be addressed by JOKIDS
very effectively as it will provide care facilities for infants and for very young children for at least
seven to eight hours in a day and not just for a limited time period (Kellecher et al. 2015).


RECOMMENDATIONS
 In order to make its services appealing to a wide customer base in the city of Amman, Jordan,
JOKIDS should provide infants and young children with a safe and secure environment where
they can stay while their parents are away at work. Every care must be taken on the part of the
JOKIDS professionals to baby proof the nursery areas, so that it is safe and secure for infants and
small kids to wander around, even when they are not being supervised by the authorities at the
nursery or when they want to play with one another instead of sleeping.
 JOKIDS needs to pay special attention to the types of employees that it recruits for its nursery
services in Amman, Jordan. It needs to pay special credential to the skills and attributes of
prospective employees at the time of employment in order to make sure that it hires on the best
for its services. Ideally, JOKIDS should consider appointing individuals for its various posts who
have received training in foreign countries and who also have the work experience that is
needed in order for them to do a successful job for the period of time that they are employed at
the workplace nursery.
 Every effort needs to be made on the part of the authorities at JOKIDS in order to keep the
infants under surveillance while they are entrusted in their care. For this purpose, quite a few
surveillance cameras and other types of surveillance mechanisms need to be installed in
different parts of the workplace nursery. Apart from installing surveillance mechanisms, the
workers at JOKIDS need to be vigilant as well as diligent in the performance of their duties and
should monitor the babies at all times in order to prevent untoward incidents like accidents from
taking place.
 The JOKIDS professionals should make use the latest methods to keep children entertained in
order for JOKIDS to offer the best workplace nursery services in Jordan. It is a known fact that
keeping children entertained for long hours at a stretch is not something that is very easy to do.
Apart from keeping the best toys, games and puzzles at the disposal of the kids, the nursery
should also consider playing soothing music and decorating the workplace nursery in the most
beautiful of ways in order to get the kids to feel safe and happy while they are over here.

RECOMMENDATIONS
(CONTINUED)
 Every effort needs to be made on the part of the authorities at
JOKIDS in order to keep the infants under surveillance while they
are entrusted in their care. For this purpose, quite a few
surveillance cameras and other types of surveillance mechanisms
need to be installed in different parts of the workplace nursery.
Apart from installing surveillance mechanisms, the workers at
JOKIDS need to be vigilant as well as diligent in the performance of
their duties and should monitor the babies at all times in order to
prevent untoward incidents like accidents from taking place.
 The JOKIDS professionals should make use the latest methods to
keep children entertained in order for JOKIDS to offer the best
workplace nursery services in Jordan. It is a known fact that
keeping children entertained for long hours at a stretch is not
something that is very easy to do. Apart from keeping the best
toys, games and puzzles at the disposal of the kids, the nursery
should also consider playing soothing music and decorating the
workplace nursery in the most beautiful of ways in order to get the
kids to feel safe and happy while they are over here.

REFERENCES AND
BIBLIOGRAPHY
 Annual report 2017. (2019). [ebook] Jordan: Social Security Corporation. Available at:
https://www.ssc.gov.jo/Arabic/ElectronicLibrary/Pages/Statistical%20information.aspx [Accessed 17 Apr. 2019].
 Bauernschuster, S. and Schlotter, M., 2015. Public childcare and mothers' labor supply—Evidence from two quasi-
experiments. Journal of Public Economics, 123, pp.1-16.
 Berman, S., 2015. Can accountable care organizations “disrupt” our fragmented child health
system? Pediatrics, 135(3), pp.e705-e706.
 Gottlieb, L.M., Hessler, D., Long, D., Laves, E., Burns, A.R., Amaya, A., Sweeney, P., Schudel, C. and Adler, N.E., 2016.
Effects of social needs screening and in-person service navigation on child health: a randomized clinical trial. JAMA
Pediatrics, 170(11), pp.e162521-e162521.
 Helmerhorst, K.O., Riksen-Walraven, J.M., Vermeer, H.J., Fukkink, R.G. and Tavecchio, L.W., 2014. Measuring the
interactive skills of caregivers in child care centers: Development and validation of the caregiver interaction profile
scales. Early Education and Development, 25(5), pp.770-790.
 Kelleher, K.J., Cooper, J., Deans, K., Carr, P., Brilli, R.J., Allen, S. and Gardner, W., 2015. Cost saving and quality of care in
a pediatric accountable care organization. Pediatrics, 135(3), pp.e582-e589.
 Kenny, K., 2016. Organizations and violence: The child as abject-boundary in Ireland’s industrial schools. Organization
Studies, 37(7), pp.939-961.
 Mohammad, R. (2019). UقةUداUسة صUUؤسم. [email].
 Perrin, J.M., Zimmerman, E., Hertz, A., Johnson, T., Merrill, T. and Smith, D., 2017. Pediatric accountable care
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 Salloum, A., Kondrat, D.C., Johnco, C., and Olson, K.R., 2015. The role of self-care on compassion satisfaction, burnout
and secondary trauma among child welfare workers. Children and Youth Services Review, 49, pp.54-61.
 Sarti, D., 2014. Job resources as antecedents of engagement at work: Evidence from a long‐term care setting. Human
Resource Development Quarterly, 25(2), pp.213-237.
 Sharma, N., O’Hare, K., Antonelli, R.C. and Sawicki, G.S., 2014. Transition care: future directions in education, health
policy, and outcomes research. Academic Pediatrics, 14(2), pp.120-127.
 Vermeer, H.J., van IJzendoorn, M.H., Cárcamo, R.A. and Harrison, L.J., 2016. Quality of child care using the environment
rating scales: A meta-analysis of international studies. International Journal of Early Childhood, 48(1), pp.33-60.
 Vis, S.A. and Fossum, S., 2015. Organizational factors and child participation in decision‐making: Differences between
two child welfare organizations. Child & family social work, 20(3), pp.277-287.
