Final Business Plan: On Fire Energy Drink - BUS 599, Fall Semester

This business plan presents a comprehensive overview of On Fire Energy Drink, a company focused on providing energy drinks with natural ingredients and vitamins. The plan includes an executive summary, company description, and an analysis of the energy drink industry's trends, competitive landscape, and target market (young adults, athletes). It details the strategic position, marketing plan (including social media and local gas station utilization), operations plan (facilities, production, and equipment), technology plan, organizational structure, and ethical considerations. The financial plan encompasses income statements, balance sheets, and cash flow projections. The plan aims to establish On Fire Energy Drink as a leading brand in Richmond, Virginia, focusing on product quality, taste, and health benefits to capture a significant market share. The document highlights the company's mission, objectives, and strategies for achieving sustainable growth and profitability within the competitive beverage industry.