Entrepreneurship Business Plan: All Time Helper - Online Services

This business plan outlines the development of All Time Helper (ATH), an online service application designed to connect customers with service professionals for in-home services such as cleaning, repairs, and haircuts, particularly relevant in the post-pandemic environment. The plan includes a market analysis using Porter's Five Forces, highlighting competitive rivalry and the bargaining power of customers and suppliers. Operational strategies focus on leveraging a mobile application to streamline service delivery and revenue generation through direct payments or online transactions. The management team's skills are aligned with key roles such as CEO, marketing manager, and COO. Marketing strategies emphasize digital channels and competitive pricing. Financial projections detail funding sources and revenue forecasts. The business model aims to empower service professionals while providing convenient and safe services to customers.

Entrepreneurship 2

Executive Summary
Entrepreneurship is the ability which is considered essential for the readiness of the development, organization and establishment of a
business enterprise. It can be said as the uncertainty which is towards the organization for making profit. Innovation in business is considered
to be the organizational process which is the introduction of new ideas, workflows and methodologies that are considered to be the essential
for the growth and development of the products and services. Market analysis is essential for increasing the productivity of the organization
which helps the business in the development of the organizational practices.

Table of Contents
BUSINESS DESCRIPTION / MARKET OPPORTUNITY............................................................................................................................................5
INDUSTRY ANALYSIS............................................................................................................................................................................................5
Competitive Rivalry.............................................................................................................................................................................................6
OPERATIONS AND MANAGEMENT TEAM ..........................................................................................................................................................9
MANAGEMENT TEAM.......................................................................................................................................................................................10
FINANCIALS ......................................................................................................................................................................................................15
Market Research...............................................................................................................................................................................................16
REFERENCES .....................................................................................................................................................................................................17

BUSINESS PLAN TEMPLATE: THIS TEMPLATE MUST BE USED FOR THE ASSESSMENT. YOU MAY INCLUDE PICTURES TO
IMPROVE THE PROFESSIONALISM OF YOUR WORK

BUSINESS DESCRIPTION / MARKET OPPORTUNITY
As an innovative idea which would work in relevance to the post pandemic is an online service providing application. This business idea would
consist an application that will have the different types of services related to cleaning house, repairing electrical appliances, getting a hair cut
at home, etc. The description of this business could be given as an application which would help the users to get the services they desire at
their home. The services provided through this application would all be following the Covid-19 guidelines which are explained by the
government. Name of this application would be All Time Helper which will be abbreviated as ATH. The mission statement of this organization
is to empower the millions of service professionals through delivering services directly to the home of the customers as it was never
experienced before. ATH will be contacting the services providers in different areas such that they can be sent to homes of the customers in
order to provide their selected services. It can be said that with that this business will be very successful in the post pandemic world as now
more customers would not want to go out if they are able to avail the services at their home itself. Due to the fact that the business model is
based on the mobile application and online website this business will be able to show its digital innovation time after time (Pizzola and
Tabarrok, 2017.). The success of the business will depend on the getting connected to the service providers. These service providers will be
the suppliers of this organization and in order to provide better services to the customers the business would definitely need to address the
organization. Business model of this organization can help the business to increase the productivity of the business operations.

INDUSTRY ANALYSIS
All Time Helper (ATH) is one of the organization that operates in service sector. In the current business environment where service sector has
been affected due to several external factors (Analyzing Competitiveness Using Porter's Five Forces Model, 2021). Porters five forces is helpful
in providing information regarding attractiveness and intensity of particular sector.
Threat of new entry
In the present time innovation has been inclined which require firm to pay attention getting effective pricing strategy, reducing cost,
etc Building economies of scale through focusing on having appropriate management of cost is difficult in this sector (Pervan, Curak and Pavic
Kramaric, 2018). It is difficult to have competitive edge in this industry a well difficult to cover cost which lower down the threats of new
entrance.
Threat of substitutes
Industry profitability suffers when new products is helpful in gaining customers needs. ATH is particular organization which offers different
kinds of services that is easily available for customers from the other parts. It is essential for the firm to focus on these factors as it can
negatively affect processing of company. For overcoming such threats it is essential for the organization to have effective competitive
advantages which can incline profitability & sustainability.
Bargaining power of customers
There are several demands of customers such as possessing standard quality along with lower pricing strategy. To accomplish
objective of gaining higher customers it is important for the organization to focus on having significant competitive benefits to get lower
bargaining power (Hou, Wang and Luo, 2020). The bargaining power of customers is higher of the ATH as it comprises smaller need
accomplishing customers. The higher bargaining power can impact firm in adverse manner.
Bargaining power of suppliers
In the service sector the bargaining power of customers is high which requires firm to pay attention on gaining larger number of suppliers so
that accomplishing objective of business can become possible. For ATH suppliers are at dominant position focuses on having inclining prices of
the services.

Competitive Rivalry
Name of competitor Differentiation
Competitor 1 Urban Outfitters has the differentiation of good brand image which can attract larger number of customers.
Competitor 2 House Joy offers the same kind of services which has competitive edge of lower prices with higher quality.
Competitor 3 OyeLabs has unique pattern of offering services that inclines customers satisfaction.
You may add more names if you wish

OPERATIONS AND MANAGEMENT TEAM
OPERATIONS
The business process of this organization is related to helping the business with coming up with a simple solution to all the service related
problems of the customers. It will ease the customers as they would be able to search for different services such as which can be provided
by trained professionals. Having all these services in an application will also be very effective as it will be considered to be the intentionally
changing way for local services that work in the organization. It will also change the was in which the local service providers work (Reis,
Amorim and Melão, 2019). The suppliers of ATH which would be trained professionals which are going to be effective in the world of
changing the local services which can work efficiently in the organization. The management team of this organization would be responsible
for hiring the professionals which would help the organization as the suppliers that can provide the customers the services which they
want. Suppliers of this organization would be the vendors which would provide local services which will be willing to grow their business
with collaboration with the company. This will provide those suppliers great opportunities those like to work on their own terms. It will be
an effective strategy for those professionals which want to work additionally in order to earn some extra income. The effectiveness of this
application will depend a lot on the marketing strategies of this business. It can be said that with the help of this sort of business model
would be able to increase the effectiveness of the performances. Through the application the customers will be able to get in touch with
the service providers which would allow the business in gaining effective communication for better services. Once the professionals will be
done with providing the services to the customers.

How would you generate revenue for your business? E.g., How would you prevent loss of revenue?
The revenue generation in this business would depend on providing the services to the customers. It can be said that the customers would
book the services which they would want to avail trough the application of ATH. This will also be the section in which preparation of a bill
which the company would either pay the professional or make an online payment to the company itself ( See and Ma, 2018). For the first
scenario in which the customer will make the payment in cash to the professional and then the that amount would be due with the
professional on their end of the application. When the customers will make the online payment directly to the application then the
business would pay the amount professional into their bank accounts.

MANAGEMENT TEAM
Name Skills What do they bring to the firm
CEO/Founder The skills which the CEO of this organization
would need are going to be regarding
leadership and essential management
decisions which would impact the top to
down strategy of management of ATH.
They would bring leadership to the firm and
will be the first representative of the firm in
the eyes of the law. Understanding the ways
in which the practices of the organization
can be improved will be their job.
Digital marketing manager Digital marketing techniques, marketing
skills and understanding the customers
preferences.
They will utilize marketing strategies for the
promotion of the application so that it can
reach the customers. Promotional practices
will include social media marketing, search
engine optimization and other methods of
digital marketing for which the marketing
development manager would take part.
Business Development manager Ability of understanding which professionals
are going to be effective for this business.
They would help the application to get in
touch with the professionals which will
provide the customers with effective
practices. This would help the organization

in ensuring the quality of the services.
Chief Operating officer Communication. Time management,
problem solving.
The chief operating officer of this
organization would be the person that
would provide the business with
effectiveness in the strategies.
You may add more names if you wish
MARKETING: The Four P’s must be used to describe your marketing strategy
Product: Brief description of your product
For ATH the products are the services which it will provide to the customers through the application which would allow the business to
increase the productivity of their business. The main product of this organization is the application through which it would provide the
customers these services. Its operations can help it to provide the customer which do not want to visit somewhere else due to the Covid 19
pandemic a reason to stay at home and be effective towards their operations (Raman and Bharadwaj, 2017).
Price: How much would you charge for your product and what is the basis for the price chosen?
It is important for the organization to estimate overall cost of offering services in turn higher level of profitability obtaining strategy can be
derived. The organization has given focus on building appropriate strategy which has objective of attracting customers with ensuring lower
pricing. Firm uses competitive pricing strategy for gaining attention of customers for inclining sales & profitability. It is leading firm to get