Rose Petals: A Comprehensive Business Plan for Organic Cosmetics

This document presents a comprehensive business plan for "Rose Petals," a proposed organic cosmetics shop in Gulshan, Dhaka. The plan outlines the rationale for the business, emphasizing the growing demand for organic products and the lack of high-end cosmetic retail in the area. It details the products and services offered, focusing on natural and organic ingredients, and discusses the partnership structure. The plan includes a feasibility study, covering market analysis using Porter's Five Forces, research methods, and data collection techniques to assess customer attitudes and market attractiveness. The analysis incorporates survey results to understand customer preferences and the competitive landscape, addressing product and service feasibility, legal and technological considerations, and organizational structure to ensure a successful business launch. This business plan aims to provide a roadmap for establishing a thriving organic cosmetics business in Dhaka, Bangladesh.

BUSINESS
DEVELOPMENT PLAN-
ROSE PETALS

CHAPTER 1: Introduction
• Gulshan, Dhaka is an affluent neighborhood in
the capital city of Bangladesh
• Starting a beauty, cosmetic and fragrance shops
is a fairly easy business as it is less capital
intensive
• Ever-increasing cosmetic demand in the global
market
• This business plan would aim for introducing
original cosmetic products to the customers.

Rationale for business concept
• Dearth of high end fragrance and cosmetic
retail shops in Gulshaan
• Growing number of expatriates and diplomats
• Ready to invest on their skincare and beauty
routine, but are unable to find a suitable shop
locally
• Beauty and cosmetics business is a profitable
business with not excessive investment

Selection of Scenario
• Rose Petals would have different perfumes,
cosmetics, personal grooming and toiletries
which would be manufactured from natural
products
• The primary ingredients of the products would
be natural and organic substances
• Rationale- There is an increasing preference of
customers towards organic cosmetics over
regular cosmetic products

Terms of Reference
• Purpose of the project would be to construct a
high end cosmetic shop based in the high profile
area of Gulshan, Dhaka
• There would be people who would look after the
design and construction of the new store building
• Another team would look after the manufacturing
of the organic cosmetics and procurement of the
raw materials
• The quality check would ensure that the
cosmetics would have premium quality

Research Objective
• To understand the attitude of the local
customers regarding organic cosmetic
products
• To determine the needs and preferences of
the high profile expatriates living in Gulshan
• To understand the profitability of natural and
organic cosmetic products in Gulshan, Dhaka
• To compare between the standard cosmetic
products and organic cosmetic products

Research Questions
• What is the attitude of the local consumer for
organic cosmetics?
• What are the general preferences and needs of
the expatriates residing in Gulshan?
• What are the trends of profitability of natural and
organic cosmetic products in Gulshan, Dhaka?
• Provide a comparison between the standard
cosmetic products and organic cosmetic products

Tools & Theory
• Variety of tools and techniques used for this
research purpose
• Tools like Porter’s Five Forces Analysis would
be used for understanding the market
attractiveness
• Strategic analysis models- SWOT analysis,
Ansoff matrix, blue ocean strategy, value chain
analysis, business model canvas

Actionable Assumptions
• It is assumed that there is consistent increase
of demand for organic cosmetics in Dhaka
• It is assumed that there is fairly adequate
number of expatriates living in Gulshan, Dhaka
• It is assumed that there would be consistent
growth of the new business over the years
• It is assumed that there would be adequate
capitalization of the firm

Time Scale
Market Research
Product Development
Production Planning
Project Management
International Marketing
Commencement of store
operations
Rigorous marketing
Promotional campaigns
Evaluation of the store
performance
15-Aug 23-Aug 1-Sep 9-Sep 18-Sep 26-Sep 5-Oct 13-Oct 22-Oct 30-Oct

CHAPTER 2: Outline of business
• Rose Petals would be based on natural as well
as organic cosmetics that would be
manufactured within the local facility of Dhaka
• The store facility would be located at the
Gulshan
• The organic products can be termed as the
chemical, physical and biological ingredients
that have a connection with the nature

Meaning of organic cosmetics
• Organic cosmetics are being made with
materials which do not have synthetic
chemical compounds
• Organic beauty products are usually USDA
certified
• Terminology “organic” is referred to the class
of specific chemical compounds that is derived
from animals or plants that includes all the
essential carbon compounds