Detailed Business Plan for Fresh Biological Food Restaurant

This business plan outlines the strategy for launching "Fresh Biological Food," an organic food restaurant in Melbourne, Australia. It includes an executive summary, business model canvas, and a comprehensive feasibility analysis covering market viability, human resources, technical aspects, and financial projections. The market analysis delves into industry trends, Porter's Five Forces, and consumer behavior. The technical feasibility section explores technology development, required materials, and operational processes. Human resource considerations address ownership, employee management, and growth strategies. Financial feasibility encompasses revenue projections, financing sources, and profit and loss statements. The plan emphasizes ethical considerations and regulatory compliance, providing a detailed roadmap for establishing and operating a successful organic food business.

Running Head: BUSINESS PLAN
Business Plan

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Executive Summary
This report represents a business plan for starting an organic food restaurant named” Fresh
biological Food” that delivers the organic foods in Melbourne, Australia. The business canvas
is prepared to provide an outline of the business plan. This business plan considers some
significant factors such as market viability, human resources viability, technical viability, and
financial viability. At the same time, the market feasibility part presents depth understanding
about the market to start a business. Moreover, it also incorporates the porters five force
model to identify the industry situation for successfully operates business.
Furthermore, the technical feasibility part indicates the importance of technology in a
business. It also provides information regarding the development of technology, required
materials, and manufacture, trades, and delivery to efficiently use of techniques in the
business process. In addition, the human resources part provides a depth understanding about
the importance of owners and employees together with explaining the implementation of
growth strategy in business process. Finally, discuss the financial feasibility where revenue of
project and finance sources is discussed, which can be significant for organization to operate
its business and maximize the profit in an efficient manner.

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Table of Contents
Executive Summary...................................................................................................................2
Introduction................................................................................................................................3
Business Model Canvas.............................................................................................................3
Feasibility analysis.....................................................................................................................5
Market Possibility...................................................................................................................5
Industry analysis.................................................................................................................5
Bargaining Power of buyers...............................................................................................6
Bargaining Power of Suppliers...........................................................................................7
Substitutes...........................................................................................................................7
Threat of new entrants........................................................................................................7
Revelry among competitors................................................................................................7
Technical feasibility...............................................................................................................8
Technology Development...................................................................................................8
Required Materials..............................................................................................................8
Manufacture, Trades and Delivery.....................................................................................9
Laws and Regulation..........................................................................................................9
Ethical Issues......................................................................................................................9
Changes in the Technology...............................................................................................10
Financial Feasibility.............................................................................................................10
Financing Source..............................................................................................................11
Human Resource Feasibility.................................................................................................11
Owners..............................................................................................................................12
Employees.........................................................................................................................12
Growth Strategy................................................................................................................13
References................................................................................................................................14
Appendix:1...............................................................................................................................16
Appendix: 2..............................................................................................................................17
Table 1: Income Statement.......................................................................................................11
Table 2: P&L Account.............................................................................................................12
Chart 1: Industry analysis...........................................................................................................7
Chart 2: Porter’s five force model..............................................................................................8

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Introduction
This report presents a business plan for starting a new business in Melbourne, Australia. A
large number of people who are located in Melbourne prefer to have organic food. Therefore,
this business plan is relied on to introduce an organic restaurant in Melbourne. At the same
time, it can also be said that an organic restaurant is known as” Fresh Biological Food”. The
main reason behind the selection of organic restaurant is to existence of a large number of
health conscious people. In addition, on behalf of current scenario, people are busy in their
daily life where they need a quality product to maintain health in long-term. Therefore, they
give preference to have healthy and quality products rather than quantity products (Ahlstrom
and Ding, 2014).
The following points demonstrate key characteristics of” Fresh Biological Food”.
 Many varieties of organic foods and energy drinks options.
 Employees are well trained and skilled.
 Comfortable and friendly environment
 Fresh Food in less time
The mission of Fresh Biological Food is “to regularly grow by innovation and keenness to
quality together with producing unexpected food practices”. Along with this, the vision of
this restaurant is to endorse an enthusiastic lifestyle. Similarly, the objective of the restaurant
is to provide both fresh and organic food to a customer in one place with affordable cost. The
sign of this restaurant will be an Eco Green (Dobbs, 2014).
Business Model Canvas
The following table demonstrates the Business Model Canvas for Fresh Biological Food:
Business Model Canvas
Key partners
 Green markets
 Suppliers
Key Activities
 Establishes a
robust
Value Propositions
 Simply and
rationalize the
Customer
Relationships
 Make a
Customer
Segments
 Res

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 Excess
management
firms
relationship
with the
potential
consumer.
 Biological
excess
consulting
 Web
development
 Market
survey and
spread the
awareness
 Develop
Brand
comprising
procedure for
this restaurant
 Decline in the
cost of excess
management
 Obtain the
specified
customers
who more
care to
atmosphere by
awareness and
branding
positive
image of
brand
 Reductio
n in the
cost of
product
and
services
taur
ants
in
Mel
bou
rne
Cost Structure
 App
development
 Promotional
campaign and
marketing
 Estimated cost
for consultant
Key Resources
 Restaurant
comprising
consultant
 Make a
robust
relationship
with excess
management
organization
 Funding
Minimum Viable
Product (MVP)
 Eco Green
Channels
 Using
direct
marketi
ng
 Green
Markets
 Online
marketi
ng or
web
marketi
ng
Revenue
Structure
 Pro
vid
e a
sub
scri
ptio
n
opp
ortu
niti
es
for
on-
goi
ng
hel
ps
and
bra
ndi
ng
 The
upfr
ont
cost
for
the
fina
le
to
fina
l

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pro
ced
ure.
Feasibility analysis
The feasibility analyses will be significant for an organization due to evaluating the market,
techniques, customers, and finance for enhancing the growth of company in upcoming period
(Zucchella, et al., 2016). The following components indicate factors of feasibility analysis:
Market Possibility
The analysis of market and finance has a major role to successfully start any new business in
new place. It demonstrates the possibility of market issues to start business effectively. It is a
significant component for entrepreneurs because it supports to make effective decision
together with estimating a specified amount that will be required in the business process.
Industry analysis
The following chart indicates an actual situation of industry in Australia:
Chart 1: Industry analysis
(Source: Autio, et al., 2015)
Referring to the last five years financial report found that the organic food restaurants has
grown-up robustly due to enhancing health conscious customers within the Australia. Over
the last five years, revenue of industry is estimated to grow by 17.4% in 2016-2017. At the

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same time, revenue estimate to obtain $919.2 million during 2016-17, which is grown by
7.2% as compared to the last year. On behalf of research addressed that Australia is the place,
which is known for the largest organic country in the world because it covers more than 23.0
million hectares. At the same time, the employment rate is 7.427, which is higher rate means
its positive impact on the growth of the economy in a significant manner (Autio, et al., 2015).
At the same time, it can be said that Porter’s five force model is used to analyze the actual
situation of Australian food industry in a significant manner. The following chart indicates
Porter’s five force model for organic food
Chart 2: Porter’s five force model
(Source: Bae, et al., 2014)
Bargaining Power of Buyers
The bargaining power of buyer within organic industry is quite high due to having many
organic products and services options in Australia. Buyers have more knowledge regarding

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products, therefore, they concentrate on the quality of product rather than price. At the same
time, buyers have also higher switching cost due to availably of more options in the market.
Additionally, it can be said that entrepreneur will focus on attracting customers by making a
positive image and makes a strong relationship with customers for significantly starting and
retain the business in Australia.
Bargaining Power of Suppliers
The bargaining power of suppliers is low because of available a large number of substitute
products in the marketplace. At the same time, suppliers make a strong relationship with
customers due to enhancing the growth and profitability of the company in long-term.
Moreover, the supplier offers their products at low cost with higher quantities, which could
be supportive to makes an effective and long-term relationship with potential customers (Bae,
et al., 2014).
Substitutes
The higher availability of substitutes can create the issue for the organization, therefore, they
have needed to control the switching cost of buyers by making a positive relationship with
them. At the same time, an organization has also needed to market survey regarding the price
of substitute product and then makes price decision due to attracting a large number of
customers in long term (ebb, et al., 2014).
Threat of new entrants
The threat of new entrants is higher because entrance cost is not high, which enhances the
probability of new entrants in the Australia. At the same time, the organic industry has
rapidly grown together with quite a barrier, which also increases the possibility of the new
entrance with in the marketplace. So, the organization has needed to keep in the mind
regarding such kinds of activities before entering the Australian market (Baum, et al., 2014).

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Revelry among competitors
In the organic food industry, rivalry among market players is high because of having a large
number of existing competitors in the Australia. At the same time, a large number of existing
competitors can enhance competition level, which can increase the probability of failure in
marketplace. So, an organization has needed to focus on weaker area of competitors and
replace such area to make a unique image in market together with enhancing the market share
in long-term (Bruni, et al., 2014).
Technical feasibility
In a new business, technical feasibility is needed to evaluate the new plan for successful
implementation. It might be considered in each activity of entrepreneur for the purpose of
determining the positivity and negativity of the planned plans and acts. From the analysis of
techniques probability, entrepreneurs can be able to operate its business in the appropriate
direction.
Technology Development
Technology supports organization to accomplish the specified goal in a specified time. At the
same time, technology is an imperative part of the restaurant due to effectively run in long-
term. The technology is vital equipment, which is essential to run the business such as
microwave machine and it is generally used in by the restaurants. The “Fresh Biological
Food” will also use EFTPOS due to making easy process of payment to their customers
Urbano, et al., 2013).
It will incorporate touching base payment way wherein consumers would require knocking
their credit or debit card on the payment tool. Consequently, the cash will be automatically
taken by their accounts.
In addition, another option that is required to focus is that the Fresh Biological Food can
apply the NFC (Near Field Communication) method to attract customers in long-term. It is a

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significant payment way that can be applied to the smartphones and the specified amount will
be taken by the organization from the account of users (Burrows, 2015).
Required Materials
The required materials for Fresh Biological Food are land, furniture, techniques, skilled
employees, and electrical connection. Others are raw materials and water connection to
successfully operate the business. The Fresh Biological Food will be needed to the high
quality of organic food materials, but the materials are buying at the reasonable cost from the
market.
Manufacturer, Trades, and Delivery
The whole process of business is significant for the organization because it directly affects
the performance of venture in long term. Therefore, an entrepreneur has previously decided
that which manufacturing process will be followed for the business together with identifying
the ways of delivery and trades of goods and services significantly. Additionally, it can be
said that once a food is made with in the restaurant from the request of consumers, the trades
and delivery of product will take place in the restaurant (Carland, et al., 2015).
Laws and Regulation
In case any person starts new ventures then they are needed to follow some significant laws
to securely operate a business. Firstly, the Fresh Biological Food has needed to take venture
license to the local board and informed the appropriate consultant. Workers will be needed to
ensure accurate training before beginning to business activity. At the same time, Australian
government has enforced to the food organization to train the employees regarding food
safety (Tidd, et al., 2015). Hence, the Fresh Biological Food would make a plan regarding
the employees to use recreational sports facility to effectively work with organization in long-
term. Moreover, it is compulsory that the Fresh Biological Food has a Food Safety Manager
who get the appropriate training and authorization together with they are registered to do
work in the restaurant (Drucker, 2014).

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Ethical Issues
Ethics plays a significant role in an organization, therefore, it has needed to do any business
activity in an ethical manner. At the same time, before the starting of business in specified
place entrepreneur can remind about some significant factors such as environment,
children’s, local farmers, and communities. Since, such components directly affect the
performance of the organization in long-term (Storey, 2016). At the same time, an
organization cannot purchase any raw material from those organizations, which have done
their business activities by children. An organization can adopt the local farmers to fulfill the
need of raw material and offer appropriate amount to farmers. It can be supportive for the
organization for performing the business activities in an efficient manner (Fayolle, et al.,
2015).
Changes in the Technology
Changes in the technology are significant for any kind of business. Australian premium
organic food restaurants have used mobile approach so as to attract and occupy the first-class
consumers. The potential customers have attracted by sending a message about discounts, and
coupons for organic food on daily basis. It could make a positive relation with specified
customers significantly.
Financial Feasibility
Referred to appendix 1, the early startup will be $25570 at the same time the
equipment/capital would be $89070. Referred to appendix 2, $316500 will be estimated
during 2017while $525800 and $283103 for remaining two years. At the same time, it is
analyzed the value is enhanced continuously (Kirzner, 2015).
Table 1: Income Statement

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Table 2: P&L Account
Financing Source
Finance is the blood of any business, which cannot be performing in the absence of money.
Therefore, it can be said that the Fresh Biological Food if initial phase of financing.
Therefore, they can use some significant kinds of sources to collect the finance such as equity
fund and tread fund. The equity fund is collected by the fund of owners along with this it can
be said that owners can collect the money from their friends and family members to
successfully invest into the business. Additionally, from the application of trade credit, an