This report presents a business plan for 'Organic Hub,' an organic food and beverage business. It details the motivation behind the business idea, focusing on enhancing public health through organic products. The entrepreneur conducted thorough research on costs, customer needs, and funding sources, including visits to existing food businesses. A feasibility study was performed, assessing costs related to registration, rent, insurance, equipment, salaries, advertising, and suppliers, estimating a total initial investment of £100,000. The business plans to offer gluten-free cakes, organic cookies, low-fat cupcakes, juices, and shakes. The report also uses the STP model for market segmentation, targeting, and positioning, and applies Porter's Five Forces to analyze industry attractiveness, considering competitive rivalry, customer and supplier power, and threats from substitutes and new entrants. The mission is to provide high-quality products to maximize profitability and customer base, with a vision to enhance customer experience and health through organic food.