Business Plan: Enterprise and Entrepreneurship for Organic Food Hub

This report presents a business plan for 'Organic Hub,' an organic food and beverage business. It details the motivation behind the business idea, focusing on enhancing public health through organic products. The entrepreneur conducted thorough research on costs, customer needs, and funding sources, including visits to existing food businesses. A feasibility study was performed, assessing costs related to registration, rent, insurance, equipment, salaries, advertising, and suppliers, estimating a total initial investment of £100,000. The business plans to offer gluten-free cakes, organic cookies, low-fat cupcakes, juices, and shakes. The report also uses the STP model for market segmentation, targeting, and positioning, and applies Porter's Five Forces to analyze industry attractiveness, considering competitive rivalry, customer and supplier power, and threats from substitutes and new entrants. The mission is to provide high-quality products to maximize profitability and customer base, with a vision to enhance customer experience and health through organic food.

Enterprise and
Entrepreneurship

Table Of Content
 Introduction
 Motivation for the business idea
 The process the entrepreneur went through to generate the business idea
 Feasibility studies conducted
 Details of product and services to be offered
 Potential market opportunities
 Attractiveness of the industry
 Mission, vision of the business
 Conclusion
 References

Introduction
 Entrepreneurship has been
termed as process of introducing,
running, managing as well as controlling
new business enterprise to meet the
desired goal and earn huge market share.
 This project covers motivation for choice
of business, the process to generate the
business idea and feasibility studies.
Further, it highlights the details of the
product and services to be offered as
well as potential market opportunities. At
last it defines attractiveness of industry
along with vision of business.


Motivation for the business idea
 The selected business idea is to provide organic food and beverages
by opening a new business ‘Organic Hub' in order to enhance the health of
people.
 This business ideas helps the entrepreneur to set new trends which enhances
their market share, customer base and profitability.
 . It is the most profitable concept in which they serve items in Eco friendly
container which improves both environment and health of people in UK. It is
new and appealing concept which offers the high nutritious organic food and
beverages which are rich in fibre, protein and many other substance that
contributes to the better health of people

The process the entrepreneur went
through to generate the business idea
 In order to generate the business idea of
starting an organic food business, the
entrepreneur conduct deep research about cost of
material, customer’s needs, demands and sources
of fund.
 . Moreover, they personally visit the cafe and
organisation of many food business and discuss
with owners of them about the process, fund
requirements, cost and how they produce food
items in different manner.
 Along with that they also conduct research on
internet about the number of youth, people,
stores, different kind of food, specialised food of
many countries and many more to make
profitable strategy to meet the objectives of their

Feasibility studies conducted
 Feasibility studies refers to the analysis of
multiple resources and elements which are
essential for conducting organisation
practices effectively such as human
resources, technologies, financial
resource, legal formalities and many more
 Entrepreneur of Organic Hub
requires £100000 to start their new
organic food business in the market of
UK. They run their business operation by
investing money from taking loan and
with the help of their relatives and family.
Business needs Cost
Registration certificate £ 5000
Rent £ 15000
Insurance £ 5000
Equipments £ 25000
Salary £ 20000
Advertisements £ 15000
Suppliers £ 15000
Total £100000

Details of product and services to
be offered
 In Organic Hub, there are various
food items which are made with
natural ingredients, herbs and
flavours such as gluten free cake,
snacks, organic cookies, low fat
and sugar free cupcakes, juices,
real fruit beverages, shakes and ice
creams.

Potential market opportunities
 The entrepreneur of Organic Hub can use STP
model to set their target audience and reach
them effectively.
 Segmentation- It is the first phase of this
model in which marketers can decide their
target audience as per four dimensions
 Targeting- In this stage management can
decide the market place, mode of business to
reach their targeted audience.
 Positioning- In this management make plan to
position their item and brand in market to
increase profitability and customer base.

Attractiveness of the industry
 The porters Five forces in relevance to
Organic Hub are as follows-
 Competitive rivalry- In food and beverages
industry, the impact of this factor is high
 Bargaining power of customers- The impact
of this factor in food and beverages is high
 Bargaining power of suppliers- In food and
beverages industry, the impact of this factor is
low
 Threat of substitute- The impact of this
factor in food and beverages are high
 Threat from new entrants – In Food and
beverages industry, the impact of this factor is
high for new firm

Mission, vision of the business

 The mission of Organic Hub is to
provide better quality of product in
order to maximise the profitability,
market share and customer base.
 The vision of Organic
Hub is to increase the customer
experience and their health
condition by providing organic
food with best taste and quality.

Conclusion
 It has been concluded that from the above presented information that every
individual who want to established new business must make effective
business plan by conducting deep research about recent market or consumer
trends, problems or needs of people and many more. In order to make
implement business plan effectively an entrepreneur first make budget by
conducting feasibility study to set vision, mission and objectives to survive in
dynamic competitive market. They can also use various sources for funding
which enable them to run their business effectively. Moreover, they have to
hire skilled and talented staff to utilise the resources effectively and increase
productivity as well as profitability of business.

References

 De Bruin, A. and Teasdale, S. eds., 2019. A research agenda for social
entrepreneurship.
 Dedehouanou, S.F.A. and Araar, A., 2020. Gender, entrepreneurship and food security
in Niger. Review of Development Economics. 24(3). pp.815-830.
 Dickerson, C. and Hassanien, A., 2018. Restaurants’ social enterprise business model:
Three case studies. Journal of Quality Assurance in Hospitality & Tourism. 19(2).
pp.192-216.
 Hersleth, S.A., Kubberød, E. and Gonera, A., 2022. Informal social learning dynamics
and entrepreneurial knowledge acquisition in a micro food learning network. The
International Journal of Entrepreneurship and Innovation, p.14657503221086099.