Developing a Business Plan: Organic Refreshers - Market and Finance

This individual business plan report outlines the strategic development of "Organic Refreshers," a food outlet specializing in organic and healthy food options. The report includes a detailed market industry analysis using Porter's Five Forces and an STP analysis to identify target customers. It also covers the business's operational plans, risk and contingency strategies, sales and marketing approaches, and financial projections. The plan emphasizes the importance of location, quality service, and adapting to changing market trends to achieve long-term profitability and customer satisfaction. The report concludes with strategies for managing potential risks and ensuring business continuity.

Individual Business
Plan Report

Executive Summary
A business plan is a document which helps the organisation to make strategic changes
according to the market trends. On the other hand, in this report there will be brief discussion
about business details and effective planing which help the company to achieve the goals and
objectives. Along with that, there will be brief discussion about market industry analysis
according to the changing preferences. For further instance, there is evaluation of various risks
and carrying out a contingency plan to make the risks create lesser impact.

Table of Contents
Executive Summary ........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Business Details .....................................................................................................................4
Location of Business .............................................................................................................5
Market Industry Analysis ......................................................................................................5
STP Analysis..........................................................................................................................7
Product Service and Description ...........................................................................................8
Unique selling proposition and Competitor analysis .............................................................9
Operations Plan .....................................................................................................................9
Risk and Contingency Plan..................................................................................................10
Sales and marketing Strategy...............................................................................................12
Finance and funding plans....................................................................................................13
CONCLUSION .............................................................................................................................14
REFERENCES:.............................................................................................................................15

INTRODUCTION
A business plan is well written document which includes all the necessary details about
the market trends and analysis. It is a process which needs to be performed in an effective
manner. There are various new strategies which could be implemented to achieve the goals and
objectives in an systematic manner (Barrow, Barrow and Brown, 2018). It is particularly a
roadmap which involves all the analysis of market and the recent trends which is changing
everyday. It require a brief study of all the components in an appropriate manner (Barrow,
Barrow and Brown, 2018). This report aims to analyse about preparing a business plan which
includes all the details about the business environment. The plan needs to be well executed to
achieve an excellent growth depending upon the future uncertainties. On the other hand, in this
report there will be brief discussion about the location of business which needs to be systematic.
Profits and loss is dependent of the established location. Along with that, there will be evaluation
about the market analysis and services of the product. It helps in improving the overall business
performance by assessing different factors. For further instance, there will be discussion about
the unique selling price and preparing operations plan. It help to carry out the operations
smoothly in the market. The main focus of the individual is to make the business profitable in the
appropriate industry. At last there is preparation of the contingency plan. It helps the business
professional to respond to various critical situation in an effective manner. Situation analysis is
important in the process.
MAIN BODY
Business Details
The business plan is to start the food outlet which provides a wide range of organic and
tasty food to the customers. The name of the business is “organic refreshers”. This name will
attract a lot of customers because it is very unique and authentic. The main vision is to attain
maximum customer satisfaction by provide the services in the market. The business is
specialised in making organic shakes which contains low calories and it will be healthy for the
customers. With the changing market trends and after the impact of covid 19 everybody requires
safe and hygienic food from the outlets and restaurants . The success of the business depends on
the food quality and services. It is the most important part to create a positive brand integrity in
the market. Business professionals needs to conduct proper research by evaluating different

factors (Moro Visconti, 2019). The business needs to adapt with the new technology to make it
more profitable in the market. On the other hand, there are various approaches and strategies
which could be used in the to achieve business growth for long term basis.
Location of Business
Location of the business plays a huge role in attracting different customers in the market.
There are various which makes the location suitable for doing business. For example, the footfall
of the customers in the particular place. Business needs to deicide the best location to make it
profitable and it help in achieving growth for the future. Taking various measures like consumer
convenience needs to be systematic to carry out the business operations smoothly. Poor location
choosing will impact the business operations and the overall growth will be minimized. There
are strategies which could be implemented to grow the business with the changing dynamic
market conditions. The name of the location is London street for the food outlet of “organic
refreshers”(Saripah and et.al., 2022). This place is good for because this place is the main
attraction of different customers. There are various luxury hotels established in this place. Many
visitors comes daily and they search various authentic food outlets. Organic refreshers can be
popular in this location. The main aim is to provide quality food products to the consumers in the
market. There are different resources which needs to utilised effectively to achieve the business
performance and overall growth. Covid 19 impact has also impacted various business growth.
The main focus is to provide hygienic services to attract different customers in the market.
Market Industry Analysis
It is necessary for the business to judge the market factors systematically. On the other
hand, there are various market trends which could affect the business in both positive and
negative ways. There are various tools which could help to evaluate different factors and leaders
the business to attain an effective growth in the market. Porter five forces model could be used in
to understand the market in an systematic way. It is developed by Michael E Porter in 1980 to
analyse the industry competitiveness. It is widely used to to provide an working structure to the
business. It also helps in assessing various factors which could make the business more
profitable according to the newer market trends. The model is described below:
 Competition in the Industry – This is one of the first and foremost factor in the model.
The main use of this factor is evaluate the competition in the market by assessing
different market trends. The business can grow at an efficient rate. There are various

competitors in the market which can give tough competition to the business. Food outlet
business is the competitive industry. There are various factors which needs to be
managed effectively by using the resources. It will optimize the performance and gives
the business a competitive edge in the market. Organic freshers can grow their food outlet
while assessing the market in an systematic manner.
 Potential of new entrants into an industry – The business power and operations is
widely affected by the new entrants. They can impact the revenues in a huge way most of
the business needs to take appropriate measures by understanding the market
(TOMASSONI, 2019). On the other hand, organic freshers needs to make their products
in terms of selling the products in the market. Through this they can attain maximum
customer satisfaction and revenues in the industry.
 Power of Suppliers – The next factor in this model suggest that the business had to fulfil
the understand the power of suppliers. It help the business to to achieve new objectives
and goals in an effective manner. The business depends on the suppliers and they had to
improve various connections with the individuals to import the raw materials. In case of
organic freshers the business needs to establish good connections with different suppliers.
They had buy the raw materials at a minimum price which will help them to generate
more profits. They can sell the products to the consumers at an higher rate. Quality
assurance is also a big factor which will help the business to attract different potential
customers.
 Threat of substitutes – This is the most common factor which can impact the business
for a long term basis. There are various substitutes present in the market depending on the
availability of the products. The business needs to offer good quality products to attain
maximum customers satisfaction. This can give them a competitive edge over different
competitors which are present in the market. Organic freshers needs to maintain the
quality and they need to do improvements to maximize their profits. There are various
factors which could affect the business due to the changing market conditions. In order to
make the food outlet successful they can use various strategies. For example, discounting
options and organic products needs to be fresh. It will help them to dominate the industry.
On the other hand, they can achieve a positive brand integrity and achieve a sustainable
performance in the market.

STP Analysis
It is a three step model which helps the business to asses different factors. It examines the
benefits of products and services and the way to communicate with the customers. The three
components can help the individuals to understand the market trends in a better way (Marques,
2021). The components are mentioned below:
Segmentation – This is the first step in this model it helps the business to attract different
customers based on the specific factors. There are various types of segmentation which are
described below:
 Geographic segmentation – In this factor the audience is divided based upon the
country, region.
 Demographic segmentation - This factors helps the business to divide the audience
based on gender occupation level etc. Organic refreshers segment the audience based on
the age it attracts lot of youth at the age of level 18 to 30.
 Behavioural segmentation - With the help of this factor the audience is divided based
on what they buy and present their feedback on the services.
Targeting
This main goal of the business is target the right audience and to maximize the profit
growth in the market. There are three points which are described below:
 Size - This factor helps the business to segment the market depending upon the overall
potential growth of the business.
 Profitability – With the help of this factor the business can segment the customers
depending which they want to spend on the product and services. Organic refresher
provides quality healthy and organic products to the consumers (Roche, 2018). The main
segmentation of the customers is how much they want to spend on the services. The
business provides organic products at an affordable rate to achieve future growth.
 Reachability – This help the business the segment customers depending upon the
services costs.
Positioning
This is the final step in this framework it helps the business to set the position of product
and service in the market. The organisation can perform better in the market by positioning
themselves better in the market. It has three factors which are as follows:

 Symbolic Positioning - This factors enhances the customers capacity which they want to
spend in the market. The purpose of the business needs to be fulfil in order to gain the
profits (Robertson, Cromar and Cross, 2020). Organic refreshers offers organic products
which is the main growth strategy. It provides the products at an affordable rate which
could help the business to grow at an effective manner.
 Functional Positioning – This component help the business to solve various problems
depending upon the goods products and services.
 Experimental Positioning – With the help of this factor the business can create a
positive impact by connecting emotionally with the products and services.
Product Service and Description
It is an important factor which could help the business to achieve future success
depending upon the operations. Effective service can help the business to dominate the particular
industry. They can attract different customers in the market. The main focus of the business is to
become more productive by implementing different stargates and it helps to achieve an overall
success in the market (DEL MASTRO, 2021). Organic refreshers provides authentic services to
the consumers and provide excellent quality food to attract different individuals in the market.
By implementing the right strategies the business can improve its performance and attain overall
growth in the upcoming future. There are various points which could be indulged in the business
to make it more effective are described below:
 Organic refreshers provide excellent products which enriches the lives of different
consumers.
 The supply of raw materials is also systematic in every manner. It helps the organic
refreshers to improve the working operations and provide the better quality products
to the consumers.
 The main speciality of the business is to provide organic shakes which is low in
calories and it will be healthy for the customers.
 The main focus of the business is to provide an healthy and rich experience to the
customers in an effective manner.
 Organic refreshers also provide the best services and the rates of the organic product
is also affordable.
 Due to these practices the business can attract different customers in the market.

 Organic refreshers also had a website which could help them to generate more
revenues in the market (Peters-Destéract, 2020). Effective promotion could al help
the company to attract different potential customers in the market.
 Organic refreshers maximize the productivity by attain different strategies in the
workplace. Right training and development to the employees could help the outlet to
improvise the productivity. They could attain more profits in the market.
Unique selling proposition and Competitor analysis
Unique selling proposition could help the business to attract different customers. On the
other hand the business could gain the competitive advantage in the market. The unique selling
price of organic refreshers are described below:
 The business provide healthy and organic products to the consumers. The min vision is to
generate more revenues and attract different customers in the market (Rocafull Piqueras,
2018). This is the most important factors which makes organic refreshers unique from
other food outlets. This is the advantage through which the food outlet could compete in
the industry.
Competitor Analysis
In order to achieve a sustainable business performance in the market. The business needs
to evaluate the products of various customers in the industry. The main focus of organic freshers
is to provide quality organic products an generate maximum revenues in the market. There are
various competitors in UK (McCardell, 2018). For example like Tesco it is a retail supermarket
which provides quality products to the consumers. To achieve an overall growth in the market.
Organic refreshers will provide the organic products and the speciality shakes at very low prices.
This will enhance the business growth and could achieve an sustainable performance in the
industry.
Operations Plan
It is an well written practical document which helps the business to outline their targets
and implementing various strategies depending upon the market requirements. It takes a
significant amount of time to prepare an operational plan which includes all the necessary
details. Organic refreshers operation plan is mentioned below:

 The raw materials will be purchased which includes fruits and other products from
different suppliers in the market. The quality of the products will be checked properly to
provide the best customer experience.
 Organic refreshers will provide the services of the takeaway and delivery from the
website and application. They could get extra discount when hey purchase the product
online.
 The business involves two partners and the decisions will be placed by understand
various factors of the business environment. The owner share a good healthy relationship
with each other (Ericksen, 2020). They could grow the business in an effective manner.
 In order to grow the business in an effective manner effective training will be provided to
the employees. They will handle the food outlet in an effective manner. Organic
refreshers can achieve new heights by using the resources in a better way.
 After the impact of the Covid 19 organic refreshers will ensure that they provide healthy
products to the consumers. By complying all the rules and regulations in accordance to
the health and safety needs.
Risk and Contingency Plan
The business prepares an contingency plan depending on the risks. The future is ascertain
and the business needs to asses all the factor by preparing an overall plan. The main focus is to
minimize the risks by using the resources in an systematic manner. Evaluating business risks
which are involved with Organic refreshers and making a plan to minimize the risks. It is a well
written document which includes all the necessary details. Various points are described below:
 Considering Major Risks – This is the first step which helps the business to understand
the major risks of the industry. The market is inherently changing with the new dynamic
trends and different uncertainties could be arrived in the future(Urevic, 2020). The use of
various strategies can easily help the business to evaluate all the critical factors. Organic
refreshers is the new business organic food outlet. The company could face tough
competition from different competitors. This can impact the business and the operations.
At present time the main risk is the quality of the products. This needs to good and
hygienic because it will attract different customers.
 Prioritizing the Risk – The business needs various components to prioritize the risk.
Through this the situation will create a less impact in the workplace. With the help of this

this they are ready to face various difficult situations and minimize the consequences.
Organic Refreshers could asses the risks prior to minimize the impact in the workplace.
They could improve the quality of the products in order to attain maximum customer
satisfaction and generate more profits in the market.
Developing an effective contingency plan. There are various risks involved in the business by
making a contingency plan could minimize the impact of the risks.
Chances of
occurrence
Risk Impact Actions
1 Competition This is the main factors
which could stop the
growth of the business
(Hong, 2020). There are
various measures like
improving the quality of
the products which could
be added in the business to
improve the overall
growth in the market.
Identifying the newer
market trends and
understanding the
customers perspective to
attain maximum customer
satisfaction and growth of
the business.
2 Inventory
management
This is the most essential
components which needs
to systematic. Inventory
management will help the
business to carry out the
operations smoothly in the
workplace.
The main requirement is
to have an effective supply
management. On the other
hand the delivery of raw
materials needs to
systematic. Organic
refreshers could grow
their and achieve
maximum revenues by
establishing an effective
process.
3 Unskilled staff This will impact the
performance. The
The business needs to
provide proper training

organisation could also
lose their brand integrity
in the market (Mistry,
2019).
and development to the
employees. It could help
the business to grow at an
effective rate. Organic
refreshers owners needs to
provide right growth
opportunities to the
workers. Through this
they could manage the
business and achieve
maximum productivity in
the workplace.
Sales and marketing Strategy
Every company wants to maximise its profit and for that it uses several tactics in order to
gain customer's attention. Today's world is full of technological advancement and it is needed for
every business to take advantage of it. Many companies uses various tools and techniques that
helps them to boost their sales. Once the company is getting higher revenue, the probability of
returning customer increases. So it is necessary for every company to opt the correct sales and
marketing strategies that can help companies to enhance their sales. Sales and Mrketing
strategies may be defined as the plan that is used in reaching, engaging along with converting the
potential customers into profitable customers. It acts as a charter that helps in guiding and
instructing the daily activities of sales and marketing. In addition to that it helps in clarifying the
shared objectives and how they can be achieved. Marketing data helps in indicating the success
in an optimal Cost Per Lead. The concept of sales focus on creating the relationships with
buyers so that they can convert them into prospective buyers. For creating sales and marketing
strategies the very first step involved in this process is to identify the audience. If the company
knows who are their audience then it becomes easier to target them. By doing effective
marketing it helps in creating awareness among people about the product and brand. The concept
of sales and marketing work in a parallel way rather than rigid collaboration. The sales team of
this company are very friendly and cooperative in nature. The technique that the company is

opting is digital marketing that allows the company to reach to larger number of audience in a
short span of time. The company is having page on social media and run ads campaigns so that it
can cover wider number of people. In today's world, mostly people are active on social media
platforms that becomes easier for new establishments to attract. The company will provide
several discounts to its customers that will create a positive impact on the company's image. The
sales team will be hire on the skill basis who are having the ability to influence the decision of
customers. So it is the best marketing and sales strategy that the company can use so that it can
promote its business operations.
Finance and funding plans
Finance is the core component of every business as it helps in operating all the activities so that
company can attain the organisational objectives efficiently. Following are the steps that helps
organic refreshers in formulating the financial plans.
 Review of strategic plans - The financial planning starts with formulating and reviewing
the strategic plans. There are various questions that arise such as is it needed to expand or
is is needed to have more equipment.
 Develop financial projections – It is needed to create the financial projections by
recording the income that has been anticipated and other overhead expenses. It will
include the expenses that will be charged in commencing the business.
 Arrange finance – The company will invest its initial capital by taking loan and from the
savings. Savings will decrease the interest and it is not needed to pay or return the
savings. The retained earnings helps in providing extra support to support the operations
and in meeting day to day expenses.
 Plan for contingencies – As the business world is dynamic in nature and there are various
uncertainties that the business is not even aware about. So organic freshers are reserving
some fund that will help in case of contingencies. This show that financial position of the
company is strong enough to face uncertainties.
 Monitoring – The company will monitor the actual figures with projection that will help
in knowing and understanding the performance of company. The company can take
corrective measures in order to improve the company's performance.

The financial decision are very important and are needed to take into consideration so that it can
help in maximising the profit. If the financial resources are used in optimised manner then they
can provide with numerous benefits. In case if these resources are not used efficiently then it can
adversely impact on business operations. It has been analysed that organic refreshers is using
best marketing tactics by using the financial resources and that can help in attracting larger
customer base in a short period of time.
CONCLUSION
From the above project report it was concluded that business plans are the roadmaps or
blueprints that defines success criteria of any business. These should be created in a structured
manner that can help in carrying out the operations smoothly. The very first step in formulating
any business plan is to identify the target audience and based on the data collected, business
plans are created. It involves many activities such as arrangements of finance and hiring the
skilled staff that can work in an efficient manner. For the growth of business, it is needed to
provide with better customer services so that the customer visit again. After the pandemic,
people are more conscious about the food and health. They start taking their health as priority
and want to each nutrition rich food.

REFERENCES:
Books and Journals
Barrow, C., Barrow, P. and Brown, R., 2018. The Business Plan Workbook: A Step-By-Step
Guide to Creating and Developing a Successful Business. Kogan Page Publishers.
DEL MASTRO, E.L.E.O.N.O.R.A., 2021. Business Plan for the expansion of an existing
venture: MoWell's case.
Ericksen, J., 2020. Jamie’s Italian ice business plan.
Hong, X., 2020. Business plan for a company in the lure market.
Marques, J.D.A., 2021. Business plan: Sportigest (Doctoral dissertation).
McCardell, S., 2018. Energy Business Plan. In Energy Effectiveness (pp. 175-184). Springer,
Cham.
Mistry, E.B., 2019. Erudio EdTech Consulting Business Plan: An Organization Development-
influenced Plan (Doctoral dissertation, The College of St. Scholastica).
Moro Visconti, R., 2019. How to prepare a business plan with excel. Available at SSRN
2039748.
Peters-Destéract, L.C.M., 2020. Innovative business plan for a brunch restaurant in Toulouse,
France (Doctoral dissertation).
Robertson, J., Cromar, J. and Cross, W., 2020. BUSINESS PLAN.
Rocafull Piqueras, M., 2018. Development of a business plan for 3Bee
Roche, Y., 2018. Matoi Business Plan.
Saripah, I and et.al., 2022. Mentoring Model of Business Plan Competition Program in
Improving Social Entrepreneuship. Journal of Nonformal Education, 8(1).
TOMASSONI, M., 2019. Development of a business plan for the expansion of CESI's operations
on the IFI hydropower market.
Urevic, G.D., 2020. Business plan of crowdrecruitment platform.