BSBMGT617: Developing a Business Plan for Ozhouse Cleaning

This document presents a comprehensive business plan assignment completed by a student, focusing on the development and implementation of a business plan for Ozhouse Cleaning. The assignment includes detailed responses to written questions covering key steps in developing a business plan, common components, SWOT analysis, performance objectives, and key stakeholders. The solution analyzes the provided scenario, operational plan, and business plan template, offering critical reviews and recommendations. The student also outlines the mission, vision, and values of the business, along with strategic objectives and market analysis. The assignment further addresses performance measurement, including customer satisfaction metrics and the balanced scorecard approach. The document also includes assessment cover sheets, agreements, and checklists, demonstrating a thorough approach to the assignment requirements. The business plan considers human capital, financial requirements, risk assessment, and the project's lifespan, with the goal of strategically positioning the brand and achieving business success.

Business Plan 1
BUSINESS PLAN
By (name)
Management
(Professor)
(University)
(City)
(State)
23rd February 2020

Business Plan 2
TASK ONE COVER SHEET
Student Declaration
To be filled out and submitted with assessment responses
I declare that this task is all my work and I have not cheated or plagiarized the work or colluded
with any other student(s).
I understand that if I am found to have plagiarized, cheated or colluded, action will be taken
against me according to the process explained to me.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student Assessment Agreement
If there is anything that you are unsure of, consult your assessor before signing this agreement.
Have you read the assessment requirements for this unit? √ Yes  No
Do you understand the requirements of the assessments for this unit?  √Yes  No
Do you agree with how you are being assessed?  √ Yes  No
Do you have any specific needs that should be considered?  Yes  No √
If so, explain these in the space below.
N/A
Do you understand your rights to re-assessment? √ Yes  No
Do you understand your right to appeal the decisions made in an assessment?  √ Yes  No
Student’s Name
Student’s ID
Number
Signature

Business Plan 3
Date
Assessor declaration
I hereby certify that this student has been assessed by me and that the assessment has been
carried out according to the required assessment procedures.
Assessor’s Name
Assessor’s Signature
Date
Assessment outcome S NS
Resubmission Requirement Y/N Date:
Assessor’s Feedback
Student result response
My performance in this assessment task has been discussed and explained to me.
I would like to appeal this assessment decision.
Student’s Signature
Date

Business Plan 4
ASSESSMENT TASK 1: WRITTEN QUESTIONS
1. Outline three reasons why a company may choose to develop a business plan.
A company may develop a business plan so that it can get funding especially if this is a startup
that is looking for operational capital to get started.
A business plan will help a company to reduce the risk of going after less viable opportunities
hence makes a company stay focused on only beneficial adventures.
Creating a business plan can help a company to strategically position its brand in the marketplace
by defining it clearly to the customers and partners (Ghandour, 2014, Pp. 234-276.).
2. Outline the key steps involved in developing a business plan.
When a company or an individual wants to develop a business plan they have to go through the
following key steps:
Research by analyzing the product, market, competitors and objective so that you and develop a
comprehensive understanding of the environment within which your business has to operate
before coming up with a business plan.
Define the purpose of your business plan since there are very many purposes why people write
business plans like to explain the nature of the business, to set out plans for the business, to seek
for financial or as a way to meet regulatory requirements in a given jurisdiction (Ghandour, 2014,
Pp. 234-276). One business plan can serve more than one purposes and it should be defined
before one sets out to write the plan.
Construct a company profile so that it serves the purpose of describing the business in the plan.
The company profile should outline the history of the company, products produced, resources
and the target market.
Takedown all facets of the business especially the expenses, projections, location of the company
strategies and cash flows so that one who looks at the business plan they can be able to see
everything clearly from the beginning to the end.

Business Plan 5
Set a marketing plan which has to be aggressive to achieve certain objectives depending on
whether the company is launching new products, they have improved on the existing or they just
want to increase sales of the existing products. This should be done inadequate consideration of
the competitors and customers.
Adapt the plan to your audience because they can range from finance specialists, accounting
specialists or even employees and therefore the language used should augur on well with them so
that they do not find it a challenge to comprehend the contents of the plan.
Clarify why you are concerned when sharing the plan with people so that they can see that you
have passion for the company and have a desire to see it scale to greater heights.
3. Outline five common components of a business plan.
The executive summary
Description of the company and its structure
Analysis of the market
Analysis of the competition
Description of the management and other personnel
The financial documents of the business
The marketing plan (Ghandour, 2014, Pp. 234-276).
4. Outline the three areas that the initial business planning process may address.
Development of the product and its brand name
Financing of the business
Management of the company and business
Marketing of the products
5. Outline the purpose of SWOT analysis in a business planning process.

Business Plan 6
It enables managers to think about all things that might the success of the business.
Helps the management to determine the likelihood of succeeding with a given business.
The analysis enables the management to avoid pitfalls that could interfere with the success of the
business (Teece, 2010, pp.172-194).
It allows the management to prepare solutions to potential problems and risks to a business.
It makes it possible for the management to standardize the production process by eliminating
inefficiencies in the entire process.
6. Describe the relationship between performance objectives and key performance
indicators in a business plan.
Performance objectives in a business plan can be defined as the outcomes which are used to
gauge how well the employees are doing their duties while key performance indicators are
yardsticks that allows one to measure how well the goals are being achieved by employees or
any other person (Teece, 2010, pp.172-194). The two aspects relate in such a manner that when
they are used together allow one to set, keep track of, modify when necessary and always
evaluate the strategies employed in a given business for improvement and better performance.
7. Explain why it is important for a business to use a range of performance measures within
its business plan.
When a business makes use of a wide range of performance measures within its business plan it
becomes possible for the business to establish and make use of the best practices because a wide
range of business measures allow one to see the business from various angles hence making it
possible for them to establish a wide array of options at their disposal to ensure success of the
business.
8. If a business plan has an objective of improving customer satisfaction, describe three
performance measures that could be used to measure customer satisfaction.
Customer retention will be measured by taking a look at the number of customers who make
repeat purchases within a given period. A satisfied customer will come again to buy from you

Business Plan 7
and when they keep coming back then it shows that they are satisfied with the products they are
getting.
The reliability of the business to customers will be determined by the volume of return inwards.
The return inwards tells how many or how often customers are not satisfied with a company's
products.
Customer referrals can be used to tell how positively people are talking about your business.
When a customer refers to another customer to your business then it is a clear indicator that the
first customer was fully satisfied with your products.
9. Describe the balanced scorecard approach concerning performance measurement.
A balanced scorecard approach is a metric that can be used in measuring, identifying, improving
and controlling the functioning and results of a business. This approach takes into consideration
four facets including finance, customers, growth and development and, the business process
(Teece, 2010, pp.172-194). Through this approach factors that are interfering with the success of
the business are identified and strategic measures to correct them are taken.
10. Outline key stakeholders who may be involved in business planning.
Owners of the company
Employees of the company
Supply chain partners
Shareholders
Regulatory bodies
Unions
Vendors
TASK 2 COVER SHEET

Business Plan 8
Student Declaration
To be filled out and submitted with assessment responses
I declare that this task is all my work and I have not cheated or plagiarized the work or colluded
with any other student(s).
I understand that if I am found to have plagiarized, cheated or colluded, action will be taken
against me according to the process explained to me.
I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student Assessment Agreement
If there is anything that you are unsure of, consult your assessor before signing this agreement.
Have you read the assessment requirements for this unit? √ Yes  No
Do you understand the requirements of the assessments for this unit?  √Yes  No
Do you agree with how you are being assessed?  √ Yes  No
Do you have any specific needs that should be considered?  Yes  No √
If so, explain these in the space below.
N/A
Do you understand your rights to re-assessment? √ Yes  No
Do you understand your right to appeal the decisions made in an assessment?  √ Yes  No
Student’s Name
Student’s ID
Number
Signature
Date
Assessor declaration

Business Plan 9
I hereby certify that this student has been assessed by me and that the assessment has been
carried out according to the required assessment procedures.
Assessor’s Name
Assessor’s Signature
Date
Assessment outcome S NS
Resubmission Requirement Y/N Date:
Assessor’s Feedback
Student result response
My performance in this assessment task has been discussed and explained to me.
I would like to appeal this assessment decision.
Student’s Signature
Date

Business Plan 10
TASK 2
1. Notes
Review of the scenario and current informational operation plan
A complete operational plan should be made up of information relating to human capital.
Financial requirements, assessment of the risks and the project's lifespan. This has to be brought
out in a manner such that it tells where the organization is, where we want the organization to be,
how to get there and the means through which we shall get there. The operation plan which has
been provided by Ozhouse only outlines a summary, objectives and operational priorities that
show the date, priorities and key performance indicators. From the priorities, identifying and
implementing marketing strategies has been given the third priority when it should have been the
first one because the business is interested in making more profits. The priority which has to do
with an environmental-friendly operation will increase the cost of operation hence cutting down
on the profit margins.
There is a mismatch between the objectives which the company needs to achieve and the
priorities the organization has to undertake. For instance, no activity is geared toward building a
company brand to increase sales. The only visible thing is the marketing plan.
Review of the business plan template
The business plan template provided covers the most essential components of a business plan
and when it is used the outcome can be benevolent because areas like executive summary,
mission, vision, objectives, market analysis, target customers and needs, pricing options,
legislations, supplier relationship, marketing strategies, and actions will be well covered.
The template has been designed such that one step just leads to another but some areas like the
company profile, description of the company and its product, management personnel, and
financial statements are missing out on the plan. The last part of the template with actions can
best fit in the operational plan because it answers questions that should be answered in the
operational plan.

Business Plan 11
Vision
We acknowledge that all human beings have a right to dwell and work in a clean, enjoyable and
safe environment. We, therefore, look after this environment to make it clean, enjoyable and
safe.
Mission
At Ozhouse cleaning we are dedicated to providing top-notch quality of cleaning services that
meet and exceed the expectations of our customers.
Values
Respect- Ozhouse is an all-encompassing company where clients of all kinds are welcomed and
respected on their qualities.
Caring- We must take care of our employees, clients and the environment.
Excellence- at Ozhouse we look forward to delivering a top-notch quality experience about
cleaning and customer service.
Responsibility- We endeavor to act with integrity towards our employees, clients and the
environment.
Objectives
To provide our clients with a professional and friendly cleaning service for our brand building
and recognition.
To meet and exceed the expectations of clients through the best cleaning practices friendly to the
environment.
To provide commercial cleaning services to boost the customer base by 20% within the first
year.
Key performance indicators

Business Plan 12
Customer reviews
Repeat purchases and referrals
Increased sales
2. Meeting Script
Sarah: Good morning and welcome Consultant to a meeting with Ozhouse’s management.
Consultant: Thank you very much
Amanda: Thank you.
Sarah: to get started let us start by talking about business planning and specifically, the benefits
of a business plan.
Consultant: a business plan as a document has various benefits to the company and some of the
most common ones include allowing the business to avoid pitfalls when carrying out its
activities, clearly outlines what should be done, can be used when approaching financers
like banks and other financial institutions.
Amanda: What do you mean when you say that it enables a company to avoid pitfalls?
Consultant: as a company, there are very many activities which you are supposed to undertake in
an attempt to achieve your goals. Some of these activities might fail terribly and cause a
loss to the company but when you have a business plan, you can foresee instances of
failure and evade it appropriately.
Sarah: what would you say about the purpose of a business plan?
Consultant: a business plan provides a direction on what should happen and how things should
be done in a company. This is the main purpose of the business plan.
Sarah: do we have any other purpose apart from the one you have told us?
Consultant: of course yes, there are other purposes which a business plan can serve for instance,
when you want to solicit for funds, you will be expected to explain to the financiers