Business Plan for Papier Ltd: Innovation and Entrepreneurship - BU6073

This project presents a comprehensive business plan for Papier Ltd, an online stationery store based in the UK. The plan encompasses a detailed executive summary, business details, and vision, outlining the company's goals to inspire people to connect through personalized stationery. It includes thorough market analyses, competitor evaluations, and risk assessments related to staff and strategies. The product features are analyzed in depth, and competitive pricing strategies are discussed. The plan also provides financial forecasts, including profit and loss statements and cash flow projections, along with an analysis of the funding required to launch the business. The plan covers various aspects like marketing strategies, customer profiling, competitor analysis, and promotional activities, aiming to establish Papier Ltd as a leading online stationery provider.

Please note - The titles used in this document provide a clear structure to your business plan. You may choose to make
minor changes to suit your particular situation.
Name:
Business Plan for:
(Please use this template in conjunction with the guide Prepare a business plan, where you
will find information about how to use your business plan as well as instructions on how to
use this template)
Document Version:
Date:
Completed by:
Page 1

Business plan contents
Executive summary............................................................................................................................................3
Executive summary............................................................................................................................................3
Business details..................................................................................................................................................4
Vision..................................................................................................................................................................5
The business idea...............................................................................................................................................5
Business goals....................................................................................................................................................6
Where do you see your business in 3-5 years’ time?........................................................................................6
What the business does.....................................................................................................................................7
What makes the business different...................................................................................................................8
Sales and marketing...........................................................................................................................................9
Market research.................................................................................................................................................9
Profiling customers..........................................................................................................................................10
Profiling competitors........................................................................................................................................11
Promotion and advertising...............................................................................................................................12
Sources of finance:...........................................................................................................................................13
REFERENCES.....................................................................................................................................................14
Page 2

Executive summary
Executive summary
This project is mainly based on business plan for new start-ups company in UK. The business
plan contains company named Papier Ltd. which is a online stationery store having variety of
products. Business plan for Papier covers market analyses, competition analyses and risk
associated with staff and strategy to reduce the impact of risk is discussed. Deep analysis of
product feature of company is discussed and to launch the service at optimized price; these
products have been compared with its competitors firm. At last project covers forecasting of
profit and loss statement and cash flow statement and also analyses of how much fund do
company requires for initiate business is explained with reference to forecasted figures of
income statement and cash flow analyses.
Page 3

Business details
Company name:
Papier Ltd.
Address:
London, London W1T 2NU, GB
Telephone number:
[phone]
Legal status:
Registered in the United Kingdom under company number 09534860; company’s VAT number
is 215995577.
The business will:
Online deliver personalised cards, personalised stationery and wedding invitations on demand.
It will work for people connectivity in more effective way through sending beautifully made
letterbox on customer demand. Business will deal in specialized stationery where its aim is to
inspire people to connect with each other more sentimental way. Papier has various attractive
product segments such as stationery, wedding, photo books, baby & kids, framed prints, cards
and invitations. It will deal in both online and offline demand by people for various products.
Page 4

Vision
The business idea
Sum up your business idea:
Papier’s aim is to inspire people to connect with each other through emotional way; in this
digital messages world, the main idea of this business is to receiving something beautifully made
through letterbox is a love of art and design. The carefully curate collection of designs deliver
with quality printing and premium paper will give competitive advantage over other online card
and invitation sites. The main idea is to deliver quality products at feasible prize with
customizable facility to customer.
The main target audience will be kids and college students and young married couple. Marketing
strategy includes active on social media, showing sample of cards on advertisement section and
this strategy also includes offline marketing. In this section; gift shops will be contacted and
company’s product will be used for showcasing and skill of visual marketing will also be used to
get noticed by customers.
Page 5

Business goals
 Inspire people to connect with each other.
 Achieve sales of 18.7 Billion kraft papers till 2025.
 Expand its business all over the London by 2025.
 Become number one seller of stationery in UK.
 Achieve sales turnover of more than £20 Million at the end of year.
Where do you see your business in 3-5 years’ time?
Within 3 to 5 years the company will be able to achieve larges market share which is become
number one stationery and kraft paper seller in London. Its annual sales turnover wills also
raised by more than 75%; and 18.7 billion kraft papers will be sold by company. Its worth will
also increase by more than 75% and staff level will be increased to 250 employees from 70.
Efficiency and productivity will also increase by 150%; and will cover all parts of London, UK.
Papier will also become the only company delivering invitations and gift cards in quality paper
and serve with timely services. Company’s market share will also increase by more than 165%
and will bale to open branches in New York, Manchester and many other states.
Page 6

What the business does
Product/service Features Benefits
 Stationery  Notebooks,
diaries, leather
stationery and gift
sets.
 Colourful pages
encourage to
write and
meaningful
handwritten
messages.
 Wedding  Save dates,
wedding
invitations and
wedding
inspirations (tips
& guides)
 Wedding
invitation
working,
etiquette,
addresses
envelopes and
wedding
checklists.
 Photo Books  Available with
different size,
occasion, design,
cover type
 Available in
varieties and
perfect gift for
wife, friends and
relatives.
 Baby & Kids  Personalised story
books, baby
photo books,
nursery framed
prints and birth
announcements.
 Specially built for
kids and covers
all necessary
requirement
related for
babies.
 Framed
Prints
 Framed photo
prints available in
different colours
and designs.
Paper quality also
matters.
 Available in
single photo,
multiple and
collage photo
frames.
 Cards  Love from Afar
cards, photo
cards, card sets
 Best way to close
with the person
you loved most
 Invitations  Party, birthday,
baby, wedding
and
announcements.
 Attractive design
with heart
touching lines,
best for inviting
on various
occasions.
Page 7

What makes the business different
 Personalized greeting cards: Papiers personalized greeting cards, in which name of client
or those whom client wants to add give personalized touch to greeting cards and make it
different from other competitor.
 Best attractive and creative designs: No competitor has reached to the level as Papier has given
with attractive designs and eye catching quotes.
 Care about quality: Company specially concerns about paper quality, which no other firm does.
 Loyalty program: Free delivery forever, exclusive promos to new collections, send fun treats on
various occasions. This type of package is making it different from others.
 Best suits to people emotions: Company focuses on attractive design to express depth feeling of
clients to receiver, which best suits people sentiments. No other competitor have thought this till
now.
Sales and marketing
Page 8

Market research
Trends in chosen market are:
1. Rapid increase in number of start-ups impact the market growth of stationery.
1. Government initiatives increase schools and colleges in rural has increased market
growth of stationery industry.
2. Globalization becomes significant factor for stationery products market.
3. Expansion of multinational companies in many countries becomes key factor for
innovation in stationery market.
4. Internet facility makes it possible to do online stationery trading.
Sources of trend analysis:
1. Magazines
5. News papers
6. Journal articles
7. Websites
8. British government online reports
Page 9

Profiling customers
The customer groups company will be selling to are:
1. College students: Students of college who are interested in fancy things will be the target
of company.
9. Parents and couples: Newly married couples for sharing special moments through
invitation cards and kids for reading fancy books with amazing graphics will be the target of
company.
10. Gift shops: For offline selling; gift shops will be contacted to interact with customers.
Customer research has shown following wants of customers:
Personalized cards and photo albums with customizable facility. Attractive way to express their
feelings and sharing this with their loved one. Best paper quality having scented smell with
natural colour and having no side effect on kids; making needs to be aware of any harmful
chemical used for colourful paper making.
Sources of information:
Primary research through surveys on college students, newly married couples and employees
opinions. Feedback programme conducted on social sites like facebook and emails.Secondary
research from news, articles and magazines. Through competitors strategy and website about
what they actually deliver and in what manner.
How company will target its customers:
It was found from market research and competitive analysis that our main customers will college
students, parents, kids, couples and gift shops. They will buy our product because we will
provide best quality products as competitor does; reward system for kids with best use of
combination of colour in puzzles mentioned in books. We take care of harmful effects of
chemicals on our customers. Also company uses recycled paper; hence if customer buys our
product then they can support eco friendly environment.
Page 10

Profiling competitors
After doing competitor analyses; profiling of these competitors done with identifying three most rivalry
firms which are Instart Print, Solo press and Stree free print. Out of this Instart print has strengths like
Friendly print experts, Free Personal artworker service and having Largest UK-based online
printers. While it has weaknesses like Non personalized product, Non customizable product and
less creative designs which definitely give advantage to Papiers. The another competitor is Solo
press having strengths includes Focus on business Flyers and Leaflets, Free online proofing tool
and 1 hour trackable delivery slot to customers. But the following weaknesses of company such
as Only focuses on business segment groups and Do not covered kid’s zone and college aspirants
will give opportunity to Papiers to fill this gap. The last but not least rivalry firm is Stress free
print which launched its business with having following strengths 100% satisfaction guarantee,
Free artwork check and Printed with pride in UK. But at the same time have following
weaknesses which limit the strength of company Non customizable cards and Limited to only
business cards printing makes its market segmentation narrow.
Strategy to improve on competitor offer and/or price(s):
1. Try to justify customers with the quality and price paid by them for owning
product or make their money worth after paying for services to company.
2. Serving with high quality product with 100% replacement guarantee if not
satisfied. Papiers will allow customer to place replacement request; if they are not satisfied
with received products and services.
3. No compromise with price; as company will work on high price better service
surety, because its basic idea is gold is expensive due to its preciousness and show-off to the
society. Hence, Papiers also wants to make its separate brand with high quality products at
high price.
4. Fast delivery through making its logistic effective and productive and through
open many stores throughout UK.
5. Give personalised touch to customer’s choices and preferences; offer choices and
give opportunity to clients to design product themselves through providing various get ups
online.
Page 11

Promotion and advertising
Product / Services promotion strategies:
 Pricing strategy to increase sales - The price of any product is extremely complex and
intensive as it is the result of many calculations, research work, risk taking ability and
understanding of the market and consumers. The management of the company
considers everything before the price of a product, it includes everything the segment of
the product, the ability of the consumer to pay for the products, the market conditions,
the competitor's action, the production and raw materials cost or you manufacturing.
Cost, and of course one can say limit or profit limit.
 Advertising through Magazines: Connect with people through publishing professional
articles in popular magazines.
 Blogging: Online blogging is the most productive way to do online promotion of product
and services; as mind changing articles make viewers habitual to visit site regularly and this
get as an advantage by firm to fall them directly on website page through hyperlinks.
 Search Engine Optimization: It is the algorithm used by google sites for ranking highest
viewer websites on the top. Company can use highly searched keyword for its products to
increase the traffic on website and promotions.
 Active on social media’s: Facebook, Instagram and twitter provides large platform for
online promotions of product and services; additional to this it also give opportunity to
connect with people directly.
 Advertising: Some of the best tools like classic ad, billboard ad, offline guerrilla
marketing, phone book, radio commercial and television ad will be used to promote
products and services offline.
 Website advertisement: In this method; popular websites which have huge target will be
contacted by company and put advertisement of Papiers on the web page. This will take
customers to Papiers website with one click on the hyperlink.
 E-Commerce: Nowadays every company sells its products through best e-commerce
companies like ebay, Amazon and many more. In this start-up to raise income for Papiers;
company will contact these e-commerce sites to support and promote product online to
target customers and convert lead into final sales.
Page 12