Anglia Ruskin University: MOD005249 Business Plan, The Pitch Project

This document presents a detailed business plan created for The Pitch Project, a Level 3 assignment (MOD005249) at Anglia Ruskin University. The plan begins with a business overview, including the business summary, core product/service description, business aims, and required seed capital. It then delves into the management structure, outlining team skills, roles, and responsibilities, along with an advertisement for a specific role to address skill gaps. The market analysis section covers the target market, competitive advantages, market research, and competitor analysis, including a SWOT analysis. A marketing strategy, supported by research, is also included. The operations and logistics section addresses premises, equipment costs, transport needs, legal and insurance requirements, and fixed monthly costs. A pricing strategy, along with cash flow forecasts and three-year projections, are also provided, concluding with references and appendices. This assignment provides a comprehensive framework for a business plan, covering all essential aspects required for a successful venture.

Insert Business Name
Delete cover page where appropriate
Insert graphic or logo
Insert ID number

Table of Contents:

Section One
Business Overview
1.1 Business summary: Please write business outline. (who, what, where and
how)
1.2 Describe your core product or service:
1.3 Your current and future business aims:
1.4 Please state the amount of seed capital required: (Up to a maximum
of £40,000)

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferrable and
professional skills).
2.2 Each team member’s roles and responsibilities:
2.3. Identify your company’s skill gaps, then chose one role and create
an advert with the skills required and their roles and responsibilities.

Section Three
The market
3.1 Describe your target market and where they are based:
3.2 Describe your perceived competitive advantage/USP:

Section Four
Marketing
4.1 Explain your market research with references, Using Market research
questions (straw poll or Survey money etc.)

4.2 Competitor analysis
(Based on your market research, analyse one key competitor and
explain how your business will compete with them) (You may consider a
SWOT here)

4.3 Marketing strategy
(In support of your business social media campaign, describe your
marketing and branding strategy, with reference to researched
materials. Identify the most appropriate strategies, and why) (You may
consider a 4 or 7ps etc. )

Section Five
Operations and logistics
5.1 Premises:
5.2 Equipment & Set up Costs:
Product Amount Cost.
5.3 Transport needs:
5.4 Legal requirements:
Partnership Agreement etc.
5.5 Insurance requirements:
Business Insurance etc.
5.6 Other required Certifications:
5.7 Fixed monthly Costs as per cash flow:
Items Costs

Section Six
Costs and pricing strategy
Product/service name ( Select a single unit)
Cost to your business per unit
Price you charge per unit
Profit margin (£)
Profit margin (%)
(Profit / Price x 100 = Profit margin)
Mark up (%)
(Profit / Cost x 100 = Mark Up)

Section Seven
Cash Flow forecasts
7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s
you’ve requested. (Please edit to suit your need)
Januar
y
Februa
ry
March April May June July Augus
t
Sept Oct Nov Dec Tota
l
Sales 1:
Loan
Investment.
Total Sales:
SET UP COSTS
TOTAL
Direct Costs:
Materials.
Stock.
Additional Staffing
TOTAL Direct
Costs:
Fixed Costs:
Salaries 1
Rent.
Rates
Staff Wages.
Utilities/Gas/Elec
Phones.
Freight & Postage
Stationary.

Promotion & Ad.
Website.
Accountant
Legal
Transport
Vehicles
Insurance
Maintenance
Computers.
Misc.
Loan repayment.
Interest on loan.
TOTAL:
Sub Total: Fix +
Direct Costs.
Net Profit: Sales –
Sub total
7.1: Three year projections
7.2 Notes to cash flow and projections:
Conclusion:

References/Bibliography

Appendix