Analysis of 'Pool Your Drive' Business Plan and Financials

This project presents a comprehensive business plan for 'Pool Your Drive,' a proposed carpooling application. It begins with an overview of the business idea, followed by an analysis of the industry and market segmentation, targeting individuals aged 18-65. The plan includes a competitor analysis, highlighting key players in the UK online carpooling market such as Uber and BlaBlaCar. The project delves into financial projections, including initial investment requirements, cash flow forecasts, and expected growth rates over a five-year period. The financial section outlines the need for £50,000 in venture capital and £10,000 as working capital. The analysis suggests favourable financial outcomes after the eighth month of incorporation and projects increasing cash balances. The conclusion summarizes the feasibility of the business plan, emphasizing its potential for profitability and sustainability within the ride-sharing industry. The project is supported by references to relevant academic sources and industry reports.

POOL YOUR DRIVE

CONTENTS
•OVERVIEW OF BUSINESS IDEA
•INDUSTRY AND SEGEMENTATION
•TARGET MARKET
•COMPETITOR’S ANALYSIS
•FINANCIAL REVIEW AND CASH FLOW PROJECTION.
•CONCLUSION
•REFERENCES

OVERVIEW OF BUSINESS IDEA
The business idea of creating an online carpooling application to individuals,
tourists, visitors and loyalist “pool your drive” is proposed by considering the
growth and development in this segment. The concept behind the business idea
is to provide comfortable riding experience to customers at reasonable charges.
It will reduce the time as well as cost of customers. The main objective of the
application is to provide opportunity to fulfil needs of passengers and
transporter at the same time.

INDUSTRY AND SEGEMENTATION
The revolution in online carpooling activities started form france in 2006.
Founders Nicolas Brunson and Frederic Mazzola set up an online ride
sharing company in France named “BlaBlacar”. After come in existence of
the company it had to face a huge downfall due to null interest of investors
since last 10 years. Blablacar is entitled to retain the credit of boosting
online car sharing business to next level.

TARGET MARKET
Analysing the target market is one of the challenging task for any kind of
industry but for the proposed business stream the target market would be the
individuals between the age group of 18 to 65 years. The business may
therefore aim nearly all ages, but in some cases implicitly. Yet certainly the
primary focus is on the kids. "Pool your ride" would reach not just a huge
market, as well as the greatest excess capacity in the transportation industry
by encouraging drivers to lease their seats to that same travellers.

COMPETITOR’S ANALYSIS
Competitiveness has been increased since the advancements and
technology evolved at next level. The business idea of “pool your ride”
would have to face the competitors in UK online carpooling business. In the
UK various online car sharing companies are working successfully such as
Uber, getaround, Vulog, Snapcar, Allocab, Best prestige and Turo are main
competitors are emerging worldwide.

COMPETITOR’S ANALYSIS

FINANCIAL REVIEW AND CASH
FLOW PROJECTION
Financial resources are as essential subject to form the tangible image of
proposed business idea of “Pool Your drive”. The initial investment for the
project is required £50000 as a venture capital and £10000 as a working
capital. Cash flow forecaster presents the favourable position after the 8th
month of incorporation. The reserves and cash balances will increase with
0.8% in first year, 6.4% in second year, 13.4% for third year, 19.7% for fourth
year and 20.7% for 5th year.

FINANCIAL REVIEW AND CASH
FLOW PROJECTION

CONCLUSION
The above data present the wide feasibility of proposed business project
in order to attain profitability and sustainability in UK online ride sharing
business. The projected financial forecast and ratios presents the favorable
results. It is expected that the business idea will stand on expectations and
provide positive returns.

REFERENCES
Anderson, D. R. And et. Al., 2018. An introduction to management science:
quantitative approach. Cengage learning.
Online
Market share of riding share, 2019. [Online]. Available through: <
https://www.Marketsandmarkets.Com/market-reports/mobility-on-demand-market-198699
113.Html
>