BMM3003 Case Study: Business Plan for Premier Red Plum Jam

This case study presents a business plan for Premier Red Plum Jam, a company producing red plum jam. It outlines the company's vision, mission, goals, and objectives, emphasizing its commitment to quality and customer satisfaction. The plan includes a SWOT analysis, identifying strengths such as high-quality product and effective management practices, and weaknesses like limited market presence and reliance on traditional technology. It also explores opportunities like market expansion and technological advancements, while acknowledging threats like intense competition. The case study further details the target market, competition, and a comprehensive marketing plan encompassing product, price, place, and promotion strategies. It concludes with an analysis of investment needs and market opportunities, highlighting the potential for business diversification and technological integration to enhance growth and profitability. This plan aims to guide the company towards achieving its goals and establishing a strong market presence.

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Notes:
Business plan is an idea that provides a guidance and direction to Organisation to run the business effectively.
What business is including its vision, goals and objectives
The Business plan provides a direction in which company has to move in order to achieve success in Market. The Chosen business organisation is Premier
Red Plum Jam, it is a company that offers red plum jam which is prepared from natural ingredients and spread on bread slice. The Firm produces the jam with
fewer additives ingredients with good quality that attracts the customers to buy the product. Premier Red Plum Jam is a unique business that shows traditional
utilisation and company also ensures that the food must be prepared with great quality with no complaints from customers (Piovesan, Schmitz and Hersch,
2016). The Tag line of the Organisation is Finger Licking type of Sweetness. The Mission of Premier Red Plum Jam is to produce great quality of Jam that
attracts maximum customers. The Vision of Company is to win the heart of customers Worldwide. The main goals and objective of Brand is to create a strong
market presence in Worldwide and reach to maximum number of people by offering great quality of Red Plum Jam.
Background and Expertise
The Background and expertise of brand is that the company is operating its business since long by creating awareness among customers related to the benefit
of red plum jam so that they can increase the confidence of people to use the product and give their feedback and response. The Organisation is also focusing
on its management by adopting best management practices in order to improve the performance and growth of Brand (Harris, 2019). Premier Red Plum Jam
is looking for employees that can contribute their best efforts in making business goals achievable and produce their ideas to increase the market presence.
The Brand is known for producing quality product that helps in grabbing the attention of customers.
SWOT Analysis
Strength of Premier Red Plum Jam is that they produce high quality jam for their customers so that they cannot raise the complaints and issues related to the
product. The Organisation is also implementing best management practices in order to work efficiently and effectively. The Firm keeps a regular check in its
farm and ensure that the employees work with proper safety without harming the health customers (Richmond, Bowyer and Vuong, 2019). The Manager
ensures that employees have wear the safety gadgets and complete their work by warning masks, hand gloves and other equipments.
Weakness of the company is that the company has to focus more on increasing its market presence and attract large number of people towards red plum jam.
The other weakness of brand is that they have to adopt the latest technologies in order to improve its production process and increase the sale of Red Plum
Jam.

Opportunities which can be grab by Premier Red Plum Jam is that they can expand their business sin New Market through which they get access of new
customers and new market which helps in increasing sale and profitability of business. The Other opportunity which helps in improving the growth rate of
Organisation is adopting latest technology in order to attract more and more customers towards the product.
Threats which can be faced by Organisation is heavy competition, they run their business in New York there are three more competitors that deals with the
same product. So, less competitors create a huge competition between the company due to which it becomes difficult to attract more and more customers
towards the product.
Understanding of Market
Target Market: The target market of Organisation is people of different age with different gender in New York. They don’t target particular group or segment,
the main purpose of organisation is to sell the jam to large number of audience that helps in increasing the profitability and sale of business (Peters, 2019).
The Company ensures that the need and demand of customers must be fulfilled; they also produce red plum jam according to the taste and preference of
customers in order to satisfy them.
Competition: In New York, there are three competitors in Market that deals with similar product it is necessary for an organisation to focus on producing
innovative and creative ideas to produce the jam so that they can compete with its competitors and sustain in Market for long run.
Marketing plan: The Marketing plan contains the description of product, price, place and promotion. The product which is offered by Organisation is Red
Plum Jam which is made up of natural ingredient. The price of the product is not so high it can be easily affordable by the audiences. The place where
company deals is New York which is known for innovation and technology. The Firm has to focus on promotional tools and techniques through which they
can reach to large customers and provide information of their product. .
Investment needed and market opportunities
The Investment requires for implementing promotional tools and technique in order to increase the reach and attract maximum people is high. It requires a
huge investment to increase the market presence of product that helps in developing large customer base and increase the growth and sale of Organisation.
For running the business in successful manner it requires a huge investment and resources through which firm can enhance its growth and accomplish the
business goals and objectives. The Market opportunity which must be grab by company is to diversify their business in new market that helps in increasing
the sale and growth. Through targeting new market, organisation can get access of new customers and market due to which they can enhance their
profitability margin (Hood, 2021). The Other opportunity which helps in incising the customer edge is implementing the new and latest technology in its
business unit that helps in enhancing the production process and provide innovative ideas to sell the product to customers. These opportunities can make the
business successful and attract more and more people towards the brand through which the mission and vision of Organisation get accomplished.