Business Plan for Premium Services Ltd.

The report outlines a comprehensive business plan for Premium Services Ltd., an automotive service provider in Birmingham, UK. It details the business model, target market, and essential values such as social responsibility and environmental sustainability. The plan emphasizes the importance of a well-structured approach to establishing a new business, highlighting strategies for customer engagement and brand recognition.

BUSINESS PLAN

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES ...............................................................................................................................3

INTRODUCTION
To set a business in this competitive world it is very essential to have a well constructed
business plan that will lead in commencing the business operations in effective manner
(Chwolka and Raith 2012). The present report is based with the motive of setting up a small
business organisation in UK and the budget for the same is £ 20,000. The report will include the
industry, targeted market, and business model. It will also consists of business name and the
visual identity. It will also describe the values the organisation is planning to promote.
Task 1
This business establish in a auto mobile sector and the firm operating its business
operations and activities in this chosen area which effective for management to plan and proceed
its business operations. The new business organisation will operate in the automotive service
industry in the market of Birmingham, UK and will target the customer base including middle
and upper class customers that are using motor vehicles and can spend a decent amount in
getting good quality servicing for their vehicles. As, the organisation is planning to set up the
workshop they are required to supply good quality services to the customers to make a good
customer base and as it is the new set up, the company is required to introduce attracting offers
to draw in customers in effective manner (El Sawy, and Pereira, 2013). The growth of this
business is based on the quality of the work which is beneficial for the sustainable running of the
company in the market till long period of time.
The business model for the organisation will based on providing automotive services to
the customers like supplying parts, accessories and repairing. The business organisation will
register its name as Premium Services Ltd. and the visual identity of the company will be of this
resemblance.
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This logo will help in attracting the customers and will also make a brand recognition in the
market.
There are various values that is required by a business organisation to follow in a
appropriate manner in their business operations to carry out the activities in a successful way.
The values that is needed to be promoted by the business organisation are defined as follows:
Social values: This small business organisation are able to create a great impact on the
community by demonstrating a great social values. The new company can promote the social
values by sponsoring charity events and by carrying out their business operations with utmost
transparency and loyalty.
Environmental values: It is very important for this business organisation to carry out
their business activities in accordance with the environment. To follow these values will help the
company in creating a good brand image in the market and will also help in controlling wastage
of resources as well (Fernández-Guerrero, Revuelto-Taboada and Simón-Moya, 2012). The
company follow these values to fulfil the various rules and regulations constructed to protect the
environment and to control the business organisation to pollute it.
Equality and diversity: This business organisation should follow the values of equality
and diversity by treating all the employees equally, creating an inclusive working culture for the
employees, giving equal remuneration to the workers for same work.
These values will help the business organisation to become successful in the market and
will help them to sustain for a longer period of time.
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CONCLUSION
From the above given report it can be concluded that to set up a new business venture it is
essential to have a proper business plan. It helps in defining the targeted market, customers, and
the sector in which they will carry out their business operations. The importance of values has
been defined which will help the company in building good brand image and to capture the
market share.
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REFERENCES
Books and journals
Chwolka, A. and Raith, M.G., 2012. The value of business planning before start-up—A
decision-theoretical perspective. Journal of Business Venturing, 27(3), pp.385-399.
El Sawy, O.A. and Pereira, F., 2013. Digital business models: review and synthesis. In Business
Modelling in the Dynamic Digital Space (pp. 13-20). Springer, Berlin, Heidelberg.
Fernández-Guerrero, R., Revuelto-Taboada, L. and Simón-Moya, V., 2012. The business plan as
a project: an evaluation of its predictive capability for business success. The Service
Industries Journal,32(15), pp.2399-2420.
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