Business Plan: Mobile Application for Psychology Services Overview

This business plan outlines the development of a mobile application designed to connect users with psychologists. The application allows users to locate and bookmark psychologists, with registration via email for account creation. The application's core features include user-friendliness and accessibility via Wi-Fi, with a focus on expanding psychologists' client base. The plan highlights the app's free access for users and details the business model, which involves subscription fees and finder fees for psychologists. The plan also discusses marketing strategies, including social media campaigns and partnerships with medical health charities, as well as the use of cloud technology and a system analyst for effective user experience. A risk management plan is incorporated to address potential challenges, making it a comprehensive business plan for the psychology services mobile application.

Running head: BUSINESS PLAN
BUSINESS PLAN
Name of the Student
Name of the University
Author Note

1BUSINESS PLAN
Executive Summary
Innovation is the key to success. In today`s changing environment it is extremely important for a
business to see to it that it innovates continuously in order to ensure that it can adhere to the
given needs of the different customers. Having stated that, the given business plan highlights an
innovative business idea which is unique and new.
 The product that has been discussed is a mobile application which helps the given
consumer to locate psychologists in their neighborhood area. The users can book mark
the psychologists that they find suitable for themselves.
 The users will be required to register on the application with their email address so that it
becomes easy to form their account and conduct regular activity.
 On the psychologist’s side, they will be certified health professionals who will be
providing their business details, services and the location. They will also be providing
emergency services. Hence, briefly stated the application helps in connecting the
psychologists to their clients.
 The primary benefits of the given application will be that it is user friendly and gets
accessible using a Wi-Fi connection. The psychologists can further expand their client
base also.
 The primary strength of the business plan is that the application is free and the customers
get all the information about the business plan.
 However, the main threat is that the idea has not yet registered for a patent and hence, it
can be easily copied by anyone and everyone.
 Although there are no main competitors, there does exists and online platform which
provides therapy online and can diagnose the mental illness online.

2BUSINESS PLAN
 The marketing and advertisement of the given application aims to build brand awareness
through different modes of advertising campaigns.
 This shall help the company to increase their consumer base and avail the services of the
psychologists. The advertisement strategy also aims to target the psychologists and
increase their business as well.
 The company had set certain targets whereby they had aimed to get around 34-45%
psychologist enrolled into the business. They will be charged fees of roughly 100 Euros a
month to avail the services. Along with this they will also be charged a finder fee. This
will comprise of the main revenue model of the given business.
 The company aims to conduct various social media advertising campaigns and linkages
with medical health charities for promotional events.
 For the development of the app various surveys will be carried out in order to figure out
what the customers actually look out for in the application.
 The application will make use of cloud technology which is the latest development and
also hire a software developer to design the application.
 The software used in the application will make use of a system analyst which shall help
the customers to use the technology effectively. The IT team will be outsourced.
 Lastly, a risk management plan has been formed in order to see to it that all the outcomes
are planned for in an appropriate manner.
Hence, the given business plan has incorporated all aspects of a business plan and made
suitable considerations for the same.