This project presents a structured business plan for a real estate agency in Malta, focusing on Simon Mamo Real Estate. The plan begins with an introduction outlining the business idea, rationale, and objectives, followed by a literature review analyzing the real estate market in Malta, marketing mix, segmentation, and business model canvas. The research methodology section details the strategic analysis model and research limitations. The analysis of results includes strategic analysis, interpretation of results, and identification of competitive advantages. The conclusion synthesizes research findings, evaluates key concepts, and discusses critical success factors. Recommendations are provided for future management and research, with a business plan schedule for raising capital and setting key events. The plan emphasizes the potential of venturing rental houses, targeting youngsters and tourists, and leveraging online platforms for growth, with a strong emphasis on the Maltese market's real estate opportunities.
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