BUS302 Report: Business Plan Comparison - Blueprints vs Coffeehouse

This report provides a comprehensive comparison of two distinct business plans: Blueprints Business Plan Pty Ltd and Coffeehouse Business Plan. The analysis delves into various aspects, including their business ideas, goals, marketing strategies, organizational structures, and financial plans. Blueprints Business Plan focuses on providing management consulting services to small and medium enterprises, emphasizing business planning and management training. In contrast, Coffeehouse Business Plan aims to establish a successful coffee shop, drawing inspiration from Starbucks and targeting a diverse customer segment. The report examines the marketing approaches of both businesses, highlighting the strategies employed to reach their respective target markets. Furthermore, it explores the organizational structures, detailing the roles and responsibilities of key personnel within each plan. The financial aspects, including revenue projections and investment strategies, are also scrutinized. The report concludes with a comparative analysis, offering insights into the strengths and weaknesses of each plan and providing recommendations for future improvements. The study is based on the provided assignment brief that required a detailed analysis of the case studies and a comparison of the two business plans.

Entrepreneurship

Contents
Introduction.................................................................................................................................................3
Business idea and goal.................................................................................................................................3
Background..................................................................................................................................................3
Objectives....................................................................................................................................................4
Marketing Plan............................................................................................................................................5
Marketing plan of Blueprints Business plan Pty Ltd.................................................................................5
Marketing plan of Coffeehouse...............................................................................................................6
Organizational Structure.............................................................................................................................7
Financial Plan...............................................................................................................................................8
Conclusions and Recommendations............................................................................................................8
References...................................................................................................................................................9

Introduction
Entrepreneurship refers to get a new idea of a business plan and introduce the same in the market with
own risk. Basically, an entrepreneur is a person who is ready to take risks. It is necessary to take risk for
earning profits. In this report, I have compared two business plans and different things that are included
in the same. One case study is Blueprints Business plan Pty Ltd and the other one is Coffeehouse
Business Plan. There are different strategies, marketing techniques and resource usage involved in
different business plan (Barrow, 2016). It clearly defines the main goals, mission and vision of the
organization that helps in reaching the goal as soon as possible. It also helps in the review of the
activities undertaken to improve the process. These two organizations has different mission and have
different target customer segment but both of them has a good business plan that can make them
successful in future.
Business idea and goal
The main business idea of Blueprints Business plan Pty Ltd is to provide management consulting services
to the small and medium enterprises in Sydney and Australia. Their main focus is delivering attractive
business plans as well as different trainings related to management skills. They have a plan to employ
only one person as a full time employee. On the other hand Coffeehouse Business Plan has a target to
provide different types of coffee drinks, tea, cocoa, juice, smoothies to the customers. They are planning
to copy Starbucks in the positive attributes (Bilgin, 2007). They are trying to target the mix segment of
customers in the market that helps in the proper running of business in each and every season. They are
planning to hire the required staff that can be sufficient in the process of preparing the coffee and serve
them to the customers (Trends and Issues of the Coffee Industry of Ifugao: an Empirical Analysis, 2016).
Background
Blueprints Business plan Pty Ltd has their main mission statement as to provide business solutions,
business education and management advice to the small and medium enterprises. They want to be the
best business plan provider in the whole market of Sydney. They want to provide full customer

satisfaction to the customers so that they can get successful in creating a strong customer base. Their
strategies are-
Clients- They wants to see their clients successful in the market by achieving their goals and objectives.
Community- They understands that by helping people to achieve business targets, they can contribute
to the society in terms of job creation, economic development and the distribution of wealth (Bjørnskov
and Foss, 2013).
Employees- They thinks that in order to achieve goals and objectives, an organization needs a good
human resource that is full of knowledge and education. They provide a good working environment to
their employees, and provide an open environment to improve their business skills and encourage
getting new ideas. They also provide rewards and recognition to motivate the employees.
Owners- If Company runs successfully and achieves all the organizational goals then they can earn a
good return on the investments and the efforts of the owners for a long-time period.
Coffeehouse Business Plan wants to become a choice for the people who live around the outlet, who
come to visit the city, who travel daily on the same rote and the students. They want to provide high
quality coffee to the customers and create themselves a big coffeehouse that can earn a good profit and
get a good rate of return for all the investors. They also think good of the society by providing charitable
services to the local community. They also support the farmers that are involved in the production of
the coffee by using organic and sustainable production techniques.
Objectives
Blueprints Business plan Pty Ltd has a short term objective to employ one full time employee on a salary
of A$42 000 p.a. (gross) to handle all the operations and create a profit of at least A$2000 to make
future investment. The long term profit of the organization is to create a very big consultancy that has a
staff of 5 people and they are responsible to deliver services related to business planning. They have a
target to buy their own building also. They have also decided an exit strategy for future in that they have
decided that if any of the founder between the three wants to liquidate the business in future then they
will do so. Coffeehouse Business Plan has an objective to create sales of $600,000 for the first fiscal year
and $1 million in the third fiscal year(Schaufelberger, 2009). They have a target to achieve a net profit

margin of 15% in the first year and to increase the same to 30% in the third fiscal year (Stokes, Wilson
and Mador, 2010). They want to part actively in the community and provide a reinvestment on
continuous basis in community activities the work for local charities and for the youth organizations.
Marketing Plan
Marketing plan of Blueprints Business plan Pty Ltd
Blueprints Business plan Pty Ltd has basically two markets in which they can target the customers- small
business managers to whom the company can provide assistance to create a marketing plan and SME
support agencies to which they can teach the management skills (Contents: European Financial
Management 3/2017, 2017). There is a huge number of SME’s available in Sydney and they are
approximately 200000 in numbers. They have a plan to undertake a research that can help them to
know the exact demand in the market for their business plans. They will also use promotional strategies
like Yellow page listing, telephonic, testimonials, networking and websites (Financial management,
2013). The products they are providing are the business plans to the small and medium size enterprises
that contain 10 to 100 employees. They want to operate in the Sydney’s metropolitan area. They are
also planning to provide education related to business management to increase the knowledge of the
managers. They have a plan to create the books and sell them in the market that can provide business
education and different methods for successful implementation of the plan. Initially, they will start a
home based business that does not take a huge investment. It is related to directly dealing with the
clients. For promoting and advertisement purpose they have decided few methods that can be proved
as successful in the industry. Advertisement and promotion activities are necessary for the company as
they do not have their own space. The promotional tools are-
 Business cards (Teece, 2010)
 Letterheads
 Testimonials
 Public relations
 Networking

They have a plan to opt ICT strategy also that is superior to the social media strategy. They will create an
internet website that will contain all the information about the services they provide to the customers.
They have created a search option also, so that consumers can easily search the type of service they
want. They will also use social media to connect with the customers and can engage into two way
conversation It is the best way to understand the needs off the customers and to direct connect to
them. They can also maintain the existing relationship on social media. They will create as software that
can help in video streaming to develop some important information for in house that helps in educate
the market about the services they offer. They will also engage in hardware so as to utilize smartphones
and pc’s to use the same for internal communication while someone is out of office with the client. They
will charge a very basic and low amount from the customers to create a consumer base and promotional
activities. They will charge A$120 per hour. This is almost similar to the price that other service provider
charge from the customers (Nunn and McGuire, 2010).
Marketing plan of Coffeehouse
Coffeehouse Business Plan has divided its target customers into five segments.
 Local residents
 Students (Rapid Training Development, 2010)
 Travelers
 Local business people
 Tourists (LaPlaca, 2008)
They have a very potential customer segment and they all are not interring- related to each other. The
main benefit of having a mix customer segment is that their sales can never get down in the market. Due
to this, they need not to depend on a single customer base as some customers may come according to
the season but the other are always there (Entrepreneurship in Family Firms, Business Families, and
Family Business Groups, 2015). Their marketing is strategy is not like the strategy of Blueprints Business
Plan as they do not need to opt for some serious marketing tools. They can promote themselves using
social media and a big hoarding before the outlet. They have a plan to provide a huge variety of the
products like tea, coffee, beverages, water, juice, pastries, soft drinks and gift items. They have created a
very attractive and fascinating menu to impress the customers. They created a big focus on providing a
big variety of products. There was an economic crash in the past years and companies are creating

losses. But the love for coffee remains the same for the people of America. According to them, the best
strategy that can work for them is the word of mouth. They are majorly wanted to do no advertising and
no marketing. They know that they can get known in the market without any advertisement. The coffee
industry is proved as a very sale oriented in the American market. They have strong public relations that
can help them in promoting the products in some articles or blogs. They have created a website that
contains all the information about the types of beverages they sell. They have uploaded the products on
the website like gift items, coffee beans and furnishing so that customers can directly buy these
products from the websites. They can earn a good amount of revenue by this (Financial management,
2014).
Organizational Structure
In Blueprints Business plan Pty Ltd , majorly all tasks related to training, consulting, marketing and public
inquiries are done by the managing director. The target is to hire two trainers that can provide
assistance in delivering the training program(Du Plessis, Strydom and Jooste, 2012). They both will be
responsible to report the director. So, there will be total three people who will handle all the operations-
Managing Director- He will be responsible for business consultancy majorly. He will provide all the
planning and mentoring the clients. He will be responsible for the marketing activities of the business.
They will contribute in the strategic development of the firm. Salary for the MD will be approximately
A$42 000 per annum in Year 1, rising to A$50 000 by the end of Year 2. Managing Director of the
organization will be Jessie Jones.
Consultant- He will be responsible for the planning and management consultancy. He will work for the
clients and helps in office management. His Salary would be A$45 000 per annum and he should be able
to deal with the people and possess a business background
Consultant- The consultant will be responsible for all the training activities and he has to deliver all the
training courses and prepare for the same too (Iacobucci, 2018). The salary for this person would be
A$45 000 per annum. He must possess the business background and qualifications related to trainings.
He should be capable of conducting training activities and effective training sessions.

In Coffeehouse Business Plan, there is a full-fledged team that will work for the organizational goals and
help in proceed with all the operations. It will managed by Ned Powers- Sebastiane and Victor Lubitsch.
They will get assistance from the outside support team. They will have a big staff and there should be a
proper payroll system for that.
Financial Plan
In Coffeehouse Business Plan Pty Ltd are expecting a sales growth of minimum 15% on annual basis,
good margins and a good amount of cash flow like 20%-25%. They want the marketing to be remaining
below around 5% of the sales. They want to reinvest the amount of profits into the financial markets or
real estate to earn more profits. They will use NPV method to forecast the maximum returns they can
get with minimum risks (Pinson, 2014).
In Blueprints Business plan Pty Ltd, all the expenses are calculated according to the market research and
the manager should know all the costs. They have a plan to get all the revenues paid in a period of one
month. All the prices and cost has to be increase in the next year. They have a forecast to get high future
profits and they will invest their revenues in getting a property to maintain an office for themselves.
They are planning to extend the number of employees in near future to provide more effective business
solution to the clients. They will also spend an amount on the website that can be considered as a good
marketing method (Argenti, 2009).
Conclusions and Recommendations
It has been concluded that both the business plans have their own advantages and disadvantages. They
are both different organization with different product and services. The financial, marketing and
operations requirement of both the organization are quite different. Blueprints Business plan has
involved in providing the business plans and management business studies that does not needs a proper
space and a big staff but still according to me, they should at least create a space for them instead on
running in house to create an impact on the customers. They have a plan to get three employees only
inclusion the managing director. They can hire some more people who can manage the place and attend

the clients. They can invite the clients to their office for providing services to them. Coffeehouse
Business Plan has a good business plan too but these is some lacking in the marketing plan because they
should promote their taste by providing testers or some inaugural offers so that people can come and
taste the drink they want to. The financial strategy of the company is strong enough to get the
accomplishment of goals and objectives. They will have a good staff that can easily handle the staff and
can attend them in an effective way. That can ultimately leads to employee satisfaction.

References
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